- ADCE releases its first Creativity Trend Report, sharing insights and new trends in the European visual communication landscape.
- The report is based on an analysis of the awarded works submitted to the “Best of European Design and Advertising” ADCE Awards 2023.
- The Dawn of AI optimism, Rediscovering Human Uniqueness and many other topics are pointed up in the presentation curated by Patrizia Boglione.
ADCE, The Art Directors Club of Europe releases today its first Creativity Trend Report, featuring industry insights as an analysis of the almost 300 advertising winning works from the Best of European Design and Advertising ADCE Awards 2023.
Curated by Patrizia Boglione, the ADCE Creativity Trend Report 2023 analyzes the newest trends in the world of European creativity and how it has moved in response to different social, demographic, environmental factors. The aim is not only to showcase the excellence of worldwide creativity but also highlight nuanced interpretations of the human experience.
ADCE unveils the top European trends of 2023 that will shape advertising and creative development for the years ahead. The outcome of this analysis has led to the identification of 7 trends that will influence the communications and advertising sector, not only at a European level, but on a global scale as well:
- Back to the Brand Roots
- Practical Realism
- New Collective Activism
- The Digital Fandom Quest
- Rediscovering Human Uniqueness
- The Dawn of AI Optimism
Brands are stepping into the field of activism with increasing boldly claiming their positions and dedicating themselves to driving meaningful change.
The Report is part of the Green Futures Initiative, an EU co-funded project created in partnership with Creatives for Climate and Clube da Criatividade de Portugal. It aims to mobilize the European visual communication and graphic design industry to address challenges related to employment, economic resilience, and smart growth, fostering innovation, improving skills and facing global competition.
In 2021, Patrizia Boglione, founded Trend Alchemy, a trend lab where they identify consumer trends and write future narratives able to drive strategic thinking. A versatile professional known for her expertise as a Brand Strategist, Trend Researcher, and Creative Education Designer.
Currently, she holds the pivotal role of Creative & Brand Vicepresident at Translated, where her focus extends to branding, creative translation, and cultural intelligence. Simultaneously, she is the Creative Director at Imminent, Translated's cutting-edge research center dedicated to language, Artificial Intelligence, and Neurosciences.
The Art Directors Club of Europe (ADCE) is a non-profit association composed by 22 clubs and associations of graphic design and advertising from 21 European countries: Austria, Bulgaria, Cyprus, Czech Republic, Estonia, Finland, Germany, Georgia, Iceland, Italy, Latvia, Lithuania, Netherlands, Portugal, Romania, Slovakia, Slovenia, Spain, Switzerland, United Kingdom and Ukraine.
Founded in 1990, the ADCE strives to foster excellence in graphic design and advertising as well as the use of creativity as an engine of change in society. The association represents more than 6,000 professionals from the field and gives visibility to the best works. The current president is the German Alexander Schill, Global Chief Creative Officer of Serviceplan Group.
