For more than 2 years now, the Romanian advertising and communication industry lacked local recognition. Not international, though. Agencies brought home precious metals in the most coveted forms, from Lions to Drums or Clios. But locally, the commercial break is not that brilliant.
FIBRA Awards, the creativity festival organized by IQads and supported by IAA, UAPR and ADC*RO and by the Ministry of Culture, was created to support courage in local creativity. The event will take place between 3 and 6 May at the National Library, which will become, for 4 days, a hub of Romanian creativity, with conferences, workshops, creative talks, exhibitions and the awards gala.
Creativity is the essence of communication and boldness is the fiber of creativity. We reward this kind of courage with FIBRA Awards. This is why courage is to be found in the festival format as well: from jury to judging criteria, awards and an affordable registration fee.
And, to ensure the impartiality of this approach, the festival entries will be judged by international judges, coming from powerful agencies, to be chaired by Kevin Brady (Executive Creative Director with Droga5) “recruited” following th most unconventional DM for the election of a jury president – the DROGAvsBOGUSKY campaign.
The other confirmed judges include:
- Evgeny Primachenko (Wieden+Kennedy Amsterdam)
- Karpat Polat (KARPAT)
- Laura Visco (72andSunny Netherlands)
- Bruno Luglio (R/GA New York)
- Robert Nagy (HEAVY)
Open for entries
Starting today, agencies and freelancers in Romania and the Republic of Moldova are invited to submit their works in the FIBRA competition, where courage in creativity is recognized, encouraged and rewarded. The deadline for registrations is 10 April.
Details on registration are available here.
Categories
To represent the needs of the industry, the festival will cover all areas of communication, the competition being divided into 14 categories, 42 sections and 9 special prizes and will include a section dedicated to young artists under 30 - Young FIBRA.
The competition categories are the following:
Video, Radio, Print, Craft, Digital, Integrated, Media, Outdoor, Non-profit, PR, Promo & Activation, Product Design, Direct Marketing, Events. More information on categories and sections are available here.
About FIBRA Awards
FIBRA Awards represent an approach much needed on this market in order to set the benchmark for professionalism and to support the development of the communication industry. Through FIBRA Awards we recognize, encourage and reward the value of local creativity and bring back enthusiasm and boldness on the table of creative debates.
