CrUAtivity is a digest showcasing the latest works from Ukrainian agencies, distributed among the international professional community. The new edition of CrUAtivity has been released, featuring works from 28 Ukrainian agencies and production companies, created during the summer of 2024.
Each issue reflects the lives of Ukrainians, with advertising that captures the current interests and moods of the nation. So, in the new digest, just like in real life: on one hand, we advertise new shoe collections, cosmetics, water, beer, etc., get kids ready for school, and choose new mobile plans. On the other hand, we raise funds for military equipment and demining the country, donate blood for soldiers, thank ordinary Europeans for their smallest acts of support, and promote Ukrainian culture.
The review includes 31 cases across five categories: Film, Design, Digital, Advertising Campaign, and Social Campaign. Each edition features a brief overview section, followed by detailed presentations of each case within its category. This allows users to skim the general review and then dive deeper into specific cases for more details. Every case lists the contributors, along with links to their websites for further exploration.
The project's goal is to regularly remind the international community about Ukrainian advertising industry, projects and the capabilities of Ukrainian creators, thereby creating an information space that fosters collaboration between Ukrainian advertisers and foreign clients.
The project is organized by the All-Ukrainian Advertising Coalition with the support of the creative marketing communications agency Brain Tank and the digital agency Adcore.
The All-Ukrainian Advertising Coalition calls on the global professional community to cooperate with Ukrainian creatives, not only to find new partners but also to continue supporting Ukrainians.
