The combination establishes one of the largest open internet advertising platforms, differentiated by its ability to drive outcomes for awareness, consideration, and performance objectives — throughout the entire consumer journey from CTV to web and mobile apps.
Outbrain will acquire Teads in a $1 billion transaction, consisting of $725 million upfront cash and $25 million deferred cash, 35 million shares of common stock of Outbrain, and $105 million of convertible preferred equity.
The company will connect a combined 20,000 direct advertisers with 10,000 premium media properties consisting of 80% direct supply. Together, the company will reach over 2 billion consumers across 50+ markets.
Upon closing of the transaction, David Kostman will serve as CEO of the combined company, with current Teads Co-CEOs, Bertrand Quesada and Jeremy Arditi, serving as co-Presidents. Asaf Porat will serve as COO, leading the integration of the two companies. Altice will appoint 2 board members (1 non-affiliated) in addition to Outbrain’s existing 8.
Teads is a global omnichannel platform offering premium advertising solutions that drive business growth. By combining quality media, data, and creative, Teads helps advertisers reach their target audiences and optimizes monetization for publishers. With a focus on brand safety and impactful engagement, Teads ensures effective digital advertising across all channels. Teads partners with the leading marketers, agencies and publishers through a team of 1,200+ people in 50 offices across more than 30 countries.
Outbrain (Nasdaq: OB) is a leading technology platform that drives business results by engaging people across the Open Internet. Outbrain predicts moments of engagement to drive measurable outcomes for advertisers and publishers using AI and machine learning across more than 8,500 online properties globally. Founded in 2006, Outbrain is headquartered in New York with offices in Israel and across the United States, Europe, Asia-Pacific, and South America.
