Internetics, proiect iniţiat de The Institute şi susţinut de UniCredit Bank, aduce împreună, an de an, specialişti în marketing şi comunicare digitală pentru a juriza și premia cele mai bune campanii dedicate inteligenței digitale și excelenței în comunicarea online.
Anul acesta Juriul Internetics 2021 a fost condus de către Hugo Veiga, Global Chief Creative Officer la AKQA São Paulo.
Winners and Nominees
Category 1: Digital Platforms
1.1. SITES
Microsites
SILVER
Work: Romanian Hygge
Client: Storia.ro
Brand: Storia.ro
Author: MSL The Practice
Other credits: Media Investment // Magma
Team: Storia.ro: Monica Dudău, Marketing Manager Storia.ro & OLX Real Estate // Sonia Ardelean, Marketing Specialist Storia.ro & OLX Real Estate
MSL The Practice: Oana Bulexa, Managing Director // Andreea Pandelea, Head of Lifestyle // Roxana Stratulat, Communication Manager
1.2. DIGITAL CRAFT
Best Website Design
SILVER
Work: Lion's Planet
Client: Publicis Groupe
Brand: Publicis Groupe
Author: Saatchi & Saatchi + The Geeks
Team: Tiberiu Coman, Group Creative Director // Anișoara Mina, Senior Art Director // Delia Danu, Project Lead // Paul Foltache, Senior Web Developer // Ghica Popa - Illustrations
Nominee:
Work: Money School Digital Platform
Client: BCR
Brand: Şcoala de Bani
Author: Grapefruit
Other credits: Conan PR // Bonnie&Clyde // Wavemaker // GroupM // Xaxis
Team: BCR: Ionut Stanimir, Marketing and Communication Director // Nicoleta Deliu, Head of Communication // Ana Maria Ghiurca, Coordonator Echipa Marketing Online // Ovidiu Popa, Expert Online // Claudia Oprescu, Expert CSR // Roxana Marcu, CSR and Financial Literacy Specialist
Grapefruit: Georgiana Dragomir, Managing Director // Marina Topcian, Account Manager // Cosmin Aiftimie, Project Manager // Alina Petrea, Digital Strategist // Vlad Bordeianu, Back-end Developer // Tudor Vrabie, Back-end Developer // Mircea Muraru, Front-end Developer // Andrei Bălănică, UX/UI designer
Conan PR: Ioana Negoescu, Account Manager // Corina Scutariu, PR Specialist
Bonnie&Clyde: Teodora Jors, Managing Partner Bonnie&Clyde // Adelina Georgescu, Graphic Designer
Wavemaker: Elena Mihalcea, Digital Manager // Adelina Deaconu, Media Planner
GroupM Services: Roxana Gherghe, Sr. Campaign Manager, Head of Social
Xaxis Romania: Alexa Constantinescu, Head of Xaxis Romania // Madalina Giubalca, Engagement Manager // Tudor Dobrinescu, Campaign Optimisation Manager
Best Website Content
SILVER
Work: ING 7 Fix - Discuss & Destroy
Client: ING Bank România
Brand: ING Bank România
Author: Jam Session Agency
Other credits: Zenith Media
Team: Jam Session Agency: Adina Basag, Senior Copywriter // Corneliu Dobrea, Art Director // Andreea Ghenoiu, Creative Director // Andreea Calarasu, Senior Creative Planner // Roxana Ionita, Senior Account Manager // Ioana Cadir, Group Account Director
ING Bank Romania: Dana Stefan, Senior Marketing Specialist // Wenka Booji, Head of Marketing & Brand // Iuliana Duta, Senior Social Media Specialist // Corneliu Aruxandei, Media Lead
SILVER
Work: Money School Digital Platform
Client: BCR
Brand: Şcoala de Bani
Author: Grapefruit
Other credits: Conan PR // Bonnie&Clyde // Wavemaker // GroupM // Xaxis
Team: BCR: Ionut Stanimir, Marketing and Communication Director // Nicoleta Deliu, Head of Communication // Ana Maria Ghiurca, Coordonator Echipa Marketing Online // Ovidiu Popa, Expert Online // Claudia Oprescu, Expert CSR // Roxana Marcu, CSR and Financial Literacy Specialist
Grapefruit: Georgiana Dragomir, Managing Director // Marina Topcian, Account Manager // Cosmin Aiftimie, Project Manager // Alina Petrea, Digital Strategist // Vlad Bordeianu, Back-end Developer // Tudor Vrabie, Back-end Developer // Mircea Muraru, Front-end Developer // Andrei Bălănică, UX/UI designer
Conan PR: Ioana Negoescu, Account Manager // Corina Scutariu, PR Specialist
Bonnie&Clyde: Teodora Jors, Managing Partner Bonnie&Clyde // Adelina Georgescu, Graphic Designer
Wavemaker: Elena Mihalcea, Digital Manager // Adelina Deaconu, Media Planner
GroupM Services: Roxana Gherghe, Sr. Campaign Manager, Head of Social
Xaxis Romania: Alexa Constantinescu, Head of Xaxis Romania // Madalina Giubalca, Engagement Manager // Tudor Dobrinescu, Campaign Optimisation Manager
1.3. SOCIAL MEDIA
Viral Video
SILVER
Work: We’re Just Asking Questions with Ionuţ Rusu and Oreste
Client: CatMobile
Brand: CatMobile
Author: Sector 7 HUB
Other credits: Dare Digital
Team: Sector 7 HUB: Alex Coteţ, Creative Partner // Ionuţ Datcu, New Business Director // Raluca Babei, Production Manager
Catmobile.ro: Dragoş Stircea, Manager Departament Marketing // Elena Teleman, Specialist Marketing
Dare Digital: Ciprian Susanu, General Manager // Radu Nantu, Head of Branded Content
Nominee:
Work: Tazz delivers (almost) anything
Client: Tazz by eMAG
Brand: Tazz by eMAG
Author: Jam Session Agency
Other credits: United Media Services
Team: tazz by eMAG: Mihai Brenda – CCO // Alin Șerban – CEO // Iasmina Jianu – Marketing Manager, tazz by eMAG – former employee // Gabriel Nistoran – Performance Manager
Jam Session Agency: Irina Pencea – Co-Founder, Managing Partner & Strategy Director // Valentin Suciu – Co-Founder, Managing Partner & Creative Director // Oana Oprea – Head of Digital Planning // Bogdan Apalaghiei – Art Director // Mara Sabău – Art director, former agency employee // Bianca Muscalu – Copywriter, former agency employee // Cezarina Ioniță – Art director, former agency employee // Cătălina Groza – Copywriter, former agency employee // Alexandra Vestineanu – Business Unit Leader // Emi Chițu – Account Manager
Viral Non Video
GOLD
Work: BOOK A VAX
Client: Curtea Veche Publishing
Brand: Curtea Veche Publishing
Author: Curtea Veche Publishing
Other credits: House of Arrows
Team: Curtea Veche Publishing: Dora Marian - Creative Director // Miruna Meiroșu - PR Manager / Marius Motoca - PR Specialist // Theodora Petrescu - Account Manager // Cristina Bărăităruș - Group Account Director // Iren Arsene Mate - General Director // Barna Nemethi - Executive Director
House of Arrows: Sonia Ciocan - Creative Director // Radu Osaciuc - Creative Director // Cătălin Tabacu - Copywriter
Social Media Special Mechanics
GOLD
Work: Cancelled events - Rom Buzz launch
Client: ROM
Brand: ROM
Author: MRM România
Other credits: McCann România // UM
Team: ROM Autentic: Gabriela Munteanu, Head of Marketing // Alina Crangă, Group Brand Manager // Elena Petrea, Senior Brand Manager
MRM: Cătălin Dobre, CEE Creative Director // Ioana Zamfir, Creative Director // Ion Cojocaru, Content Director // Laura Belc, Group Creative Director // Adina Stănescu, Group Creative Director // Cosmin Voicu, Copywriter // Laura Câtea, Art Director // Andrei Florian, Strategic Planner // Andreea Apostoliu, Strategic Planner // Codrin Bădescu, Social Media Strategist // Mădălina Ciocan, Social Media Manager // Andreea Sofrone, Group Account Director // Marina Pirvan, Account Manager // Ana Smărăndescu, jr Account Manager// Tiberiu Munteanu, Head of AV McCann // Alexandru Platon, AV Producer McCann
UM: Monica Năstase, Media Planner // Cristian Ene, Digital Media Planner.
SILVER
Work: SLEEP TIGHT, LITTLE FIGHTER!
Client: P&G România
Brand: PAMPERS
Author: Leo Burnett România
Other credits: Graffiti PR // Mediacom
Team: Leo Burnett: Irina Becher - Creative Director // Corina Bratu - Planning Director // Alexandru Savescu - Art Director // Silvia Gradinaru - Copywriter // Andreia Anghel - Brand Communication Director // Julide Omer - Brand Communication Manager
Pampers: Ramona Bilic - Pampers Brand Manager // Razvan Resmerita - Baby-care Communication Director
SILVER
Work: The Deforestation Marathon
Client: WWF România
Brand: WWF
Author: Kubis
Other credits: Rogalski Damaschin Public Relations
Team: Kubis:Agency Team: Alin Marghidanu, Creative Director // Sandra Cristu, Copywriter // Alina Răduț, Senior Art Director Andrei Deteșan, Art Director // Cristina Schițco, Group Account Director // Camelia Matei, Account Director // Sebastian Luba, Head of Social Media // Maria Man, Social Media Manager // Ștefan Chirițescu, Head of Strategy // Dani Ivan, Front-end Team Leader // Ionuț Avadanei, Director of Photography
WWF: Hanny Bratu, Public Engagement Coordinator // Magda Munteanu, Specialist Comunicare păduri // Radu Melu, Manager Național departament păduri // Bianca Ștefănuț, Specialist comunicare social media
Influencer Marketing
GOLD
Work: Freshly Prepared (AltKFC)
Client: KFC România
Brand: KFC România
Authors: Golin România & MRM România
Team: Golin Romania: Roxana Dibă – Managing Director // Cristina Butunoi – Deputy Managing Director // Ana Maria Stoica – Senior PR Manager // Bianca Ionescu – Senior Media Associate // Adriana Georgescu – Digital Manager // Bianca Sava – Senior Digital Associate
KFC Romania: Monica Eftimie Chief Marketing Officer KFC, Pizza Hut & Taco Bell // Roxana Mătășel Marketing Director KFC, Pizza Hut & Taco Bell // Ionela Văcaru Senior Brand Manager KFC // Tina Crețu Senior Digital Manager KFC, Pizza Hut & Taco Bell // Gina Zgubea Senior Digital Manager KFC, Pizza Hut & Taco Bell // Claudia Porojan Senior PR & CSR Manager KFC, Pizza Hut & Taco Bell // Claudia Bodnar Social Media Manager KFC, Pizza Hut & Taco Bell
MRM team: Ion Cojocaru – Content Director // Laura Belc – Group Creative Director // Robert Eftenie – Copywriter // Adina Ciocan – Art Director // Madalina Ioan – Social Media Strategist // Claudia Cofaru – Senior Account Manager // Andreea Sofrone – Business Director // Anca Crisan – AV Producer
SILVER
Work: Creative Hacks by Mirinda
Client: PepsiCo
Brand: Mirinda
Author: L2 Agency
Other credits: Propaganda Creative // SQUAD.influencers // :PGM! // OMD
Team: Propaganda Creative: Cătălin Manciuc – Group Creative Director // Alexandra Manoilă – Senior Copywriter // Adrian Marciu – Art Director // Marcela Moldovan – AV Director // Bogdan Ivașcu – Group Account Director // Andreea Racoceanu – Account Manager // Ruxandra Custură – Account Executive // Iustin Surpănelu – Regizor
SQUAD.influencers: Geanina Rădulescu - Influential Marketing Director // Alexandra Mălinoiu - Influential Specialist // Ada Păun - Partner Partner SQUAD.Influencers, L2.agency, Creative VR, :PGM!
:PGM!: Anca Mateș - Client Service Director // Dan Ungureanu - BTL Director // Alexandru Pistoleanu - Field Manager
OMD Romania: Răzvan Meirosu - Media Director // Mihnea Pretorian - Digital Director // Dana Constantin - Digital Manager // Sebastian Stroescu - Digital Planner // Maria Niță - Senior Media Manager // Irene Derasadurian - Senior Media Manager
PepsiCo România: Delia Corniciuc – Senior Marketing Manager Beverages // Raluca Deaconu - Brand Manager CSD Flavors, ED & NCB // Ana Dinu - Junior Brand Manager CSD Flavors, ED & NCB // Monica Lungeanu - Marketing Specialist // Oana Andone - Jr. Digital & Media Manager Beverages // Laurențiu Ion - Head of Media and Total Connections Planning PO1, PepsiCo
L2.agency: Daian Man - Creative Mastermind // Robert Lazăr - Art Director, AR & Motion Designer // Valentin Dragomir – Motion Designer // Cristi Petrescu - Graphic Designer // Mihai Berbec – Copywriter // Alexandra Iordache – Creative Wizard // Diana Căliman - Social Media Manager // Gina Fîrte - Project Manager // Ioana Sabo – Project Manager // Adriana Bogdan - Client Service Director // Ioana Ceapă - Managing Partner L2, Partner SQUAD.Influencers // Mih Lovin - Creative Partner L2.agency, SQUAD.influencers, Creative VR, :PGM!
Nominee:
Work: #SmallReasonsToCelebrate
Client: PepsiCo România
Brand: Pepsi
Author: Kubis
Other credits: DDB România & OMD România
Team: Kubis: Talida Cristea - Client Service Director // Ada Gheorghiu - Group Account Director // Georgiana Feriu - Account Manager // Stefania Bercu - Strategic Planner // Sebastian Luba - Head of Social Media // Vlad Iosipescu - Social Media Manager // Maria Man - Social Media Manager // Marian Ciungu - AV Editor // Ionut Avadanei - AV Technical Producer & DOP // Alin Marghidanu - Creative Director // Carina Toma - Group Creative Director // Victor Firan - Sr. Art Director // Laura Fluture - Art Director // Dragos Aliciu - Sr. Copywriter // Alexandra Aliman – Copywriter
DDB: Ștefan Vasilachi – Creative Director // Ioana Dobrinescu – Strategy Planner // Mihai Calotă – Senior Art Director // Alexandru Tocilescu – Senior Copywriter // Alexandra Pop – Account Director
OMD: Razvan Meirosu: Media Director // Mihnea Pretorian: Digital Director // Dana Constantin: Digital Manager // Maria Alexandra Nita: Senior Media Manager // Irene Derasadurian: Media Manager // Cristiana Gherghelescu: Media Manager // Mihaela Bancila: Head of AdOperations
PepsiCo: Delia Corniciuc – Sr. Marketing Manager Beverages // Iuliana Dragomir – Sr. Brand Manager // Alexandra Constantin – Brand Manager // Ema Bădângă – Jr. Brand Manager // Georgiana Nițu – Jr. Brand Manager // Laurențiu Ion – Sr. Digital & Media Manager Beverages // Oana Andone – Digital Specialist Beverages
Category 2: Digital StrategiesDigital Strategies
2.1. COMMUNITIES
Brand Associated Communities
SILVER
Work: Cancelled Events (ROM Buzz launch)
Client: ROM
Brand: ROM
Author: MRM România
Other credits: UM // McCann România
Team: ROM Autentic: Gabriela Munteanu, Head of Marketing // Alina Crangă, Group Brand Manager // Elena Petrea, Senior Brand Manager
MRM: Cătălin Dobre, CEE Creative Director // Ioana Zamfir, Creative Director // Ion Cojocaru, Content Director // Laura Belc, Group Creative Director // Adina Stănescu, Group Creative Director // Cosmin Voicu, Copywriter // Laura Câtea, Art Director // Andrei Florian, Strategic Planner // Andreea Apostoliu, Strategic Planner // Codrin Bădescu, Social Media Strategist // Mădălina Ciocan, Social Media Manager // Andreea Sofrone, Group Account Director // Marina Pirvan, Account Manager // Ana Smărăndescu, jr Account Manager// Tiberiu Munteanu, Head of AV McCann // Alexandru Platon, AV Producer McCann
UM: Monica Năstase, Media Planner // Cristian Ene, Digital Media Planner, Ramona Radu // Influencer Manager
Brand Built Communities
GOLD
Work: SLEEP TIGHT, LITTLE FIGHTER!
Client: P&G România
Brand: PAMPERS
Author: Leo Burnett România
Other credits: Graffiti PR // Mediacom
Team: Irina Becher - Creative Director, Leo Burnett // Corina Bratu - Planning Director, Leo Burnett // Alexandru Savescu - Art Director, Leo Burnett // Silvia Gradinaru - Copywriter, Leo Burnett // Andreia Anghel - Brand Communication Director, Leo Burnett // Julide Omer - Brand Communication Manager, Leo Burnett // Ramona Bilic - Pampers Brand Manager // Razvan Resmerita - Baby-care Communication Director
Nominee:
Work: #SmallReasonsToCelebrate
Client: PepsiCo România
Brand: Pepsi
Author: Kubis
Other credits: DDB România & OMD România
Team: Kubis: Talida Cristea - Client Service Director // Ada Gheorghiu - Group Account Director // Georgiana Feriu - Account Manager // Stefania Bercu - Strategic Planner // Sebastian Luba - Head of Social Media // Vlad Iosipescu - Social Media Manager // Maria Man - Social Media Manager // Marian Ciungu - AV Editor // Ionut Avadanei - AV Technical Producer & DOP // Alin Marghidanu - Creative Director // Carina Toma - Group Creative Director // Victor Firan - Sr. Art Director // Laura Fluture - Art Director // Dragos Aliciu - Sr. Copywriter // Alexandra Aliman – Copywriter
DDB: Ștefan Vasilachi – Creative Director // Ioana Dobrinescu – Strategy Planner // Mihai Calotă – Senior Art Director // Alexandru Tocilescu – Senior Copywriter // Alexandra Pop – Account Director
OMD: Razvan Meirosu: Media Director // Mihnea Pretorian: Digital Director // Dana Constantin: Digital Manager // Maria Alexandra Nita: Senior Media Manager // Irene Derasadurian: Media Manager // Cristiana Gherghelescu: Media Manager // Mihaela Bancila: Head of AdOperations
PepsiCo: Delia Corniciuc – Sr. Marketing Manager Beverages // Iuliana Dragomir – Sr. Brand Manager // Alexandra Constantin – Brand Manager // Ema Bădângă – Jr. Brand Manager // Georgiana Nițu – Jr. Brand Manager // Laurențiu Ion – Sr. Digital & Media Manager
2.2. ONLINE BRANDED CONTENT
GOLD
Work: Heroes of Imaginary Worlds
Client: Ferrero România
Brand: Kinder Chocolate
Authors: Publicis România & Digitas România
Other credits: Starcom Worldwide // The Practice
Team: Ferrero Romania: Diana Pasoi – Senior Brand Manager
Publicis Romania, Digitas Romania - Creative team: Silviu Nedelschi – Executive Creative Director // Ana-Maria Taralunga – Group Creative Director // Madalin Dragnea – Senior Art Director // Marius Farcasanu – Web Graphic Designer // Alexandru Tofan – Art director // Diana Maftei – Art director // Horia Girbea – Copywriter
Client management team: Adina Albu – Senior Client Lead // Bianca Loboda – Client Lead // Mirela Iordache – Client Manager // Andrei Purecel – Client Executive // Veronica Ciacoveanu – Digital Client Lead // Adriana Dinu – Digital Client Manager
DATA team: Alexandra Caciur - Head of Data & Business Intelligence // Alina Neagu - Junior Data Analyst // Cristian Stan - Data Visualization & Business Intelligence Manager
Strategy team: Elis Iaia – Head of Digital Strategy
AV Production: Camelia Efrimov
Starcom Worldwide: Emi Mititelu – Digital Client Lead // Adrian Alexe – Client Lead
The Practice: Alina Jijau – Communication Director
Partners: Media post Hit Mail - Bogdan Dascalu // Friday Friday Studio - Valentin Petridean // Animotion Studio - Bogdan Olarescu // Poemix SRL - Iulian Tanase
GOLD
Work: The Online Park
Client: Telekom
Brand: Telekom
Author: Leo Burnett România
Other credits: Media Investment România
Team: Vasilije Corluka - Chief Creative Officer, Leo Burnett // Jorg Riommi - Chief Creative Officer CEE Publicis Groupe // Victor Stroe - Head of Planning & Associate Director, Leo Burnett // Corina Bratu - Planning Director, Leo Burnett // Mihai Lucanu - Brand Communication Director, Leo Burnett // Andreas Aron - Group Creative Director, Leo Burnett // Viorel Holovach - Senior Art Director, Leo Burnett // Magdalena Cernat - Senior Account Manager - Leo Burnett // Andreas Elsner - Chief Commercial Officer, Telekom // Ruxandra Rau - Director Communication & Brand Strategy, Telekom // Ruxandra Voda - Corporate Communications Director, Telekom // Stefania Rusu - Senior Project Manager Communication, Telekom
SILVER
Work: We’re just asking questions!
Client: CatMobile
Brand: CatMobile
Author: Sector 7 HUB
Other credits: Dare Digital
Team: Alex Coteţ // Creative Partner Sector 7 HUB, Ionuţ Datcu // New Business Director Sector 7 HUB, Raluca Babei // Production Manager Sector 7 HUB // Dragoş Stircea // Manager Departament Marketing Catmobile.ro, Elena Teleman // Specialist Marketing Catmobile.ro, Ciprian Susanu // General Manager Dare Digital, Radu Nantu // Head of Branded Content
SILVER
Work: Romanian Hygge
Client: Storia.ro
Brand: Storia.ro
Author: MSL The Practice
Other credits: Media Investment // Magma
Team: Storia.ro: Monica Dudau – Marketing Manager Storia.ro & OLX Real Estate // Sonia Ardelean – Marketing Specialist Storia.ro & OLX Real Estate
MSL The Practice: Oana Bulexa – Managing Director, MSL The Practice // Andreea Pandelea – Head of Lifestyle, MSL The Practice // Roxana Stratulat – Communication Manager, MSL The Practice
Nominee:
Work: Eduard, president of the block
Client: Macromex
Brand: Edenia
Author: Saatchi & Saatchi + The Geeks
Other credits: Starcom România
Team: Teodora Ionică, Group Creative Director, Saatchi & Saatchi + The Geeks // Bogdan Costin, Creative Director, Saatchi & Saatchi + The Geeks // Andreea Moise, Senior Art Director, Saatchi & Saatchi + The Geeks // Madalina Stoica, Account Director, Saatchi & Saatchi + The Geeks // Vlad Petre, Managing Director, Saatchi & Saatchi + The Geeks // Daniela Eustafievici, Media Communication Manager, Starcom Romania // Oana Stîncel, Marketing Director, Macromex Romania // Camelia Manoil, Senior Brand Manager, Macromex Romania // Georgiana Modoran, Brand Manager, Macromex Romania.
Nominee:
Work: Tazz delivers (almost) anything
Client: Tazz by eMAG
Brand: Tazz by eMAG
Author: Jam Session Agency
Other credits: United Media Services
Team: Mihai Brenda – CCO, tazz by eMAG // Alin Șerban – CEO, tazz by eMAG // Iasmina Jianu – Marketing Manager, tazz by eMAG – former employee // Gabriel Nistoran – Performance Manager, tazz by eMAG // Irina Pencea – Co-Founder, Managing Partner & Strategy Director, Jam Session Agency // Valentin Suciu – Co-Founder, Managing Partner & Creative Director, Jam Session Agency // Oana Oprea – Head of Digital Planning, Jam Session Agency // Bogdan Apalaghiei – Art Director, Jam Session Agency // Mara Sabău – Art director, former agency employee // Bianca Muscalu – Copywriter, former agency employee // Cezarina Ioniță – Art director, former agency employee // Cătălina Groza – Copywriter, former agency employee // Alexandra Vestineanu – Business Unit Leader, Jam Session Agency // Emi Chițu – Account Manager, Jam Session Agency
Nominee:
Work: When the cravings hit, Tazz delivers.
Client: Tazz by eMAG
Brand: Tazz by eMAG
Author: Jam Session Agency
Other credits: Conversion
Team: Răzvan Acsente – Growth & Strategy Director, tazz by eMAG // Anca Nelersa – Senior Campaign Manager, tazz by eMAG // Eva Coșa – Social Media Manager, tazz by eMAG // Andi Voicilă – Art Director, tazz by eMAG // Mihai Brenda – CCO, tazz by eMAG // Alin Șerban – CEO, tazz by eMAG // Irina Pencea – Co-Founder, Managing Partner & Strategy Director, Jam Session Agency // Valentin Suciu – Co-Founder,Managing Partner & Creative Director, Jam Session Agency // Oana Oprea – Head of Digital Planning, Jam Session Agency // Șerban Mocanu – Art Director, former agency employee // Bogdan Apalaghiei – Art Director, Jam Session Agency // Andrei Ruxanda – Copywriter - former agency employee // Codrin Vasile – Copywriter, Jam Session Agency // Alexandra Vestineanu – Business Unit Leader, Jam Session Agency // Emi Chițu – Account Manager, Jam Session Agency
2.3. DIGITAL BRAND EXPERIENCE
GOLD
Work: Heroes of Imaginary Worlds
Client: Ferrero România
Brand: Kinder Chocolate
Authors: Publicis România & Digitas România
Other credits: Starcom Worldwide // The Practice
Team: Ferrero Romania: Diana Pasoi – Senior Brand Manager
Publicis Romania, Digitas Romania - Creative team: Silviu Nedelschi – Executive Creative Director // Ana-Maria Taralunga – Group Creative Director // Madalin Dragnea – Senior Art Director // Marius Farcasanu – Web Graphic Designer // Alexandru Tofan – Art director // Diana Maftei – Art director // Horia Girbea – Copywriter
Client management team: Adina Albu – Senior Client Lead // Bianca Loboda – Client Lead // Mirela Iordache – Client Manager // Andrei Purecel – Client Executive // Veronica Ciacoveanu – Digital Client Lead // Adriana Dinu – Digital Client Manager
DATA team: Alexandra Caciur - Head of Data & Business Intelligence // Alina Neagu - Junior Data Analyst // Cristian Stan - Data Visualization & Business Intelligence Manager
Strategy team: Elis Iaia – Head of Digital Strategy
AV Production: Camelia Efrimov
Starcom Worldwide: Emi Mititelu – Digital Client Lead // Adrian Alexe – Client Lead
The Practice: Alina Jijau – Communication Director
Partners: Media post Hit Mail - Bogdan Dascalu // Friday Friday Studio - Valentin Petridean // Animotion Studio - Bogdan Olarescu // Poemix SRL - Iulian Tanase
SILVER
Work: A Job for Santa
Client: eMAG România
Brand: eMAG România
Author: MRM România
Team: Oana Mehedinteanu - Account Manager, MRM Romania // Robert Eftenie - Copywriter, MRM Romania // Adina Ciocan - Art Director, MRM Romania // Diana Dobrin - Copywriter, MRM Romania // Ioana Zamfir - Executive Creative Director, MRM Romania // Simona Suman - Executive Creative Director, MRM Romania // Ioana Teodorescu - Chief Growth Officer, MRM Romania // Daniela Petrescu - Brand and Communications Manager, eMAG Romania // Radu Ilinof - Marketing Director, eMAG Romania // Ruxandra Ducu - Content Editor, eMAG Romania
Nominee:
Work: Spicy Legend
Client: KFC
Brand: KFC
Author: MRM România
Other credits:UM // Nexus
Team: Ion Cojocaru – Content Director // Laura Belc – Group Creative Director // Robert Eftenie – Copywriter // Adina Ciocan – Art Director // Denisa Ancuta – Copywriter // Bogdan Strete - Art Director // Madalina Ioan – Social Media Strategist // Claudia Cofaru – Senior Account Manager // Alex Budin - Head of Technology // Andreea Sofrone – Business Director
KFC team: Monica Eftimie (Chief Marketing Officer) // Roxana Mătășel (Strategic Marketing Director) // Ionela Văcaru (Senior Brand Manager) // Codruta Costea (Jr.Brand Manager) // Tina Creţu (Senior Digital Marketing Manager) // Gina Zgubea (Senior Digital Marketing Manager) // Claudia Bodnar (Social Media Specialist) // Claudia Porojan (Senior PR & CSR Manager) // Florina Călin (Junior PR & CSR Manager) // Cosmin Canteri (Local Store Marketing Manager) // Tania Nedelcu (Senior New Product Development Manager) // Mariana Serafim (New Product Development Manager)
Category 3: Digital Campaigns
3.1. FMCG - Food
SILVER
Work: Heroes of Imaginary Worlds
Client: Ferrero România
Brand: Kinder Chocolate
Authors: Publicis România & Digitas România
Other credits: Starcom România // The Practice
Team: Ferrero Romania: Diana Pasoi – Senior Brand Manager
Publicis Romania, Digitas Romania - Creative team: Silviu Nedelschi – Executive Creative Director // Ana-Maria Taralunga – Group Creative Director // Madalin Dragnea – Senior Art Director // Marius Farcasanu – Web Graphic Designer // Alexandru Tofan – Art director // Diana Maftei – Art director // Horia Girbea – Copywriter
Client management team: Adina Albu – Senior Client Lead // Bianca Loboda – Client Lead // Mirela Iordache – Client Manager // Andrei Purecel – Client Executive // Veronica Ciacoveanu – Digital Client Lead // Adriana Dinu – Digital Client Manager
DATA team: Alexandra Caciur - Head of Data & Business Intelligence // Alina Neagu - Junior Data Analyst // Cristian Stan - Data Visualization & Business Intelligence Manager
Strategy team: Elis Iaia – Head of Digital Strategy
AV Production: Camelia Efrimov
Starcom Worldwide: Emi Mititelu – Digital Client Lead // Adrian Alexe – Client Lead
The Practice: Alina Jijau – Communication Director
Partners: Media post Hit Mail - Bogdan Dascalu // Friday Friday Studio - Valentin Petridean // Animotion Studio - Bogdan Olarescu // Poemix SRL - Iulian Tanase
3.2. FMCG – Non-Food
Nominee:
Work: SLEEP TIGHT, LITTLE FIGHTER!
Client: P&G România
Brand: PAMPERS
Author: Leo Burnett România
Other credits: Graffiti PR // Mediacom
Team: Corina Bratu - Planning Director, Leo Burnett // Irina Becher - Creative Director, Leo Burnett // Alexandru Savescu - Art Director, Leo Burnett // Silvia Gradinaru - Copywriter, Leo Burnett // Andreia Anghel - Brand Communication Director, Leo Burnett // Julide Omer - Brand Communication Manager, Leo Burnett // Ramona Bilic - Pampers Brand Manager // Razvan Resmerita - Baby-care Communication Director
3.3. Services
SILVER
Work: The Online Park
Client: Telekom
Brand: Telekom
Author: Leo Burnett România
Other credits: Media Investment
Team: Vasilije Corluka - Chief Creative Officer, Leo Burnett // Jorg Riommi - Chief Creative Officer CEE Publicis Groupe // Victor Stroe - Head of Planning & Associate Director, Leo Burnett // Corina Bratu - Planning Director, Leo Burnett // Mihai Lucanu - Brand Communication Director, Leo Burnett // Andreas Aron - Group Creative Director, Leo Burnett // Viorel Holovach - Senior Art Director, Leo Burnett // Magdalena Cernat - Senior Account Manager - Leo Burnett // Andreas Elsner - Chief Commercial Officer, Telekom // Ruxandra Rau - Director Communication & Brand Strategy, Telekom // Ruxandra Voda - Corporate Communications Director, Telekom // Stefania Rusu - Senior Project Manager Communication, Telekom
Nominee:
Work: ING 7 Fix - Discuss & Destroy
Client: ING Bank România
Brand: ING Bank România
Author: Jam Session Agency
Other credits: Zenith Media
Team: Adina Basag – Senior Copywriter, Jam Session Agency // Corneliu Dobrea – Art Director, Jam Session Agency // Andreea Ghenoiu – Creative Director, Jam Session Agency // Andreea Calarasu – Senior Creative Planner, Jam Session Agency // Roxana Ionita – Senior Account Manager, Jam Session Agency // Ioana Cadir – Group Account Director, Jam Session Agency // Dana Stefan – Senior Marketing Specialist, ING Bank Romania // Wenka Booji – Head of Marketing & Brand, ING Bank Romania // Iuliana Duta – Senior Social Media Specialist, ING Bank Romania // Corneliu Aruxandei – Media Lead, ING Bank Romania
3.4. Retail
GOLD
Work: Freshly Prepared (AltKFC)
Client: KFC
Brand: KFC
Authors: MRM România & Golin România
Other credits: UM // McCann România
Team: MRM: Ion Cojocaru – Content Director // Laura Belc – Group Creative Director // Robert Eftenie – Copywriter // Adina Ciocan – Art Director // Madalina Ioan – Social Media Strategist // Claudia Cofaru – Senior Account Manager // Alex Budin - Head of Technology // Alina Cosma - Jr. Developer // Andreea Sofrone – Business Director // Anca Crisan – AV Producer
Golin: Roxana Dibă – Managing Director // Cristina Butunoi – Deputy Managing Director // Ana Maria Stoica – Senior PR Manager // Bianca Ionescu – Senior Media Associate // Adriana Georgescu – Digital Manager // Bianca Sava – Senior Digital Associate
KFC: Monica Eftimie (Chief Marketing Officer) // Roxana Mătășel (Strategic Marketing Director) // Ionela Văcaru (Senior Brand Manager) // Codruta Costea (Jr.Brand Manager) // Tina Creţu (Senior Digital Marketing Manager) // Gina Zgubea (Senior Digital Marketing Manager) // Claudia Bodnar (Social Media Specialist) // Claudia Porojan (Senior PR & CSR Manager) // Florina Călin (Junior PR & CSR Manager) // Cosmin Canteri (Local Store Marketing Manager) // Tania Nedelcu (Senior New Product Development Manager) // Mariana Serafim (New Product Development Manager)
UM: Dora Boldor (Media Account Director) // Oana Grigore (Media Manager)
GOLD
Work: Craving Science Show
Client: Carrefour România
Brand: Carrefour România
Author: Jam Session Agency
Other credits: Graffiti PR
Team: Marius Tudor – Group Creative Director, Jam Session // Razvan Raicu – Group Creative Director, Jam Sesssion // Andreea Ghenoiu – Creative Director, Jam Session // Andreea Calarasu – Senior Creative Planner, Jam Session // Alexandra Vestineanu – Group Account Director, Jam Session // Delia Chirila – Senior Account Manager, Jam Session // Vio Pintilie // Codrin Vasile // Eduard Manolache // Mircea Tomescu – Communication Director, Carrefour // Diana Falan – Head of brand communication, Carrefour // Elena Pelmus – Social Media Manager, Carrefour
SILVER
Work: Slightly more online, same KFC taste
Client: KFC
Brand: KFC
Author: MRM România
Other credits: Golin România // UM // McCann România
Team: MRM team: Ioana Zamfir - Executive Creative Director // Ion Cojocaru – Content Director // Laura Belc – Group Creative Director // Cosmin Voicu – Copywriter // Laura Catea – Art Director // Madalina Ioan – Social Media Strategist // Claudia Cofaru – Senior Account Manager // Alex Budin - Head of Technology // Andreea Sofrone – Business Director
Golin team: Roxana Dibă – Managing Director // Cristina Butunoi – Deputy Managing Director // Ana Maria Stoica – Senior PR Manager // Bianca Ionescu – Senior Media Associate // Adriana Georgescu – Digital Manager // Bianca Sava – Senior Digital Associate
KFC team: Monica Eftimie (Chief Marketing Officer) // Roxana Mătășel (Strategic Marketing Director) // Ionela Văcaru (Senior Brand Manager) // Codruta Costea (Jr.Brand Manager) // Tina Creţu (Senior Digital Marketing Manager) // Gina Zgubea (Senior Digital Marketing Manager) // Claudia Bodnar (Social Media Specialist) // Claudia Porojan (Senior PR & CSR Manager) // Florina Călin (Junior PR & CSR Manager) // Cosmin Canteri (Local Store Marketing Manager) // Tania Nedelcu (Senior New Product Development Manager) // Mariana Serafim (New Product Development Manager)
SILVER
Work: Wine Strangers
Client: Carrefour România
Brand: Carrefour România
Author: Jam Session Agency
Other credits: Graffiti PR
Team: Valentin Suciu – Creative Partner, Jam Session // Irina Pencea – Head of Strategy, Jam Session // Marius Tudor – Group Creative Director, Jam Session // Razvan Raicu – Group Creative Director, Jam Sesssion // Andreea Ghenoiu – Creative Director, Jam Session // Luca Costea – Copywriter, Jam Session // Bogdan Apalaghiei – Art Director, Jam Session // Andreea Calarasu – Senior Creative Planner, Jam Session // Alexandra Vestineanu – Group Account Director, Jam Session // Delia Chirila – Senior Account Manager, Jam Session // Emi Chitu – Account Manager, Jam Session // Vio Pintilie // Mircea Tomescu – Communication Director, Carrefour // Diana Falan – Head of brand communication, Carrefour // Elena Pelmus – Social Media Manager, Carrefour // Oana Pascu - Project Manager Corporate Causes // Marinela Ardelean - Wine Expert, Carrefour consultant
3.5. E-commerce
GOLD
Work: When the cravings hit, Tazz delivers.
Client: Tazz by eMAG
Brand: Tazz by eMAG
Author: Jam Session Agency
Other credits: Conversion
Team: Răzvan Acsente – Growth & Strategy Director, tazz by eMAG // Anca Nelersa – Senior Campaign Manager, tazz by eMAG // Eva Coșa – Social Media Manager, tazz by eMAG // Andi Voicilă – Art Director, tazz by eMAG // Mihai Brenda – CCO, tazz by eMAG // Alin Șerban – CEO, tazz by eMAG // Irina Pencea – Co-Founder, Managing Partner & Strategy Director, Jam Session Agency // Valentin Suciu – Co-Founder,Managing Partner & Creative Director, Jam Session Agency // Oana Oprea – Head of Digital Planning, Jam Session Agency // Șerban Mocanu – Art Director, former agency employee // Bogdan Apalaghiei – Art Director, Jam Session Agency // Andrei Ruxanda – Copywriter - former agency employee // Codrin Vasile – Copywriter, Jam Session Agency // Alexandra Vestineanu – Business Unit Leader, Jam Session Agency // Emi Chițu – Account Manager, Jam Session Agency
SILVER
Work: We’re just asking questions!
Client: CatMobile
Brand: CatMobile
Author: Sector 7 HUB
Other credits: Dare Digital
Team: Alex Coteţ // Creative Partner Sector 7 HUB, Ionuţ Datcu // New Business Director Sector 7 HUB, Raluca Babei // Production Manager Sector 7 HUB, Dragoş Stircea // Manager Departament Marketing Catmobile.ro, Elena Teleman // Specialist Marketing Catmobile.ro, Ciprian Susanu // General Manager Dare Digital, Radu Nantu // Head of Branded Content
SILVER
Work: Romanian Hygge
Client: Storia.ro
Brand: Storia.ro
Author: MSL The Practice
Other credits: Media Investment // Magma
Team: Storia.ro: Monica Dudau – Marketing Manager Storia.ro & OLX Real Estate // Sonia Ardelean – Marketing Specialist Storia.ro & OLX Real Estate
MSL The Practice: Oana Bulexa – Managing Director, MSL The Practice // Andreea Pandelea – Head of Lifestyle, MSL The Practice // Roxana Stratulat – Communication Manager, MSL The Practice
Nominee:
Work: Tazz delivers (almost) anything
Client: Tazz by eMAG
Brand: Tazz by eMAG
Author: Jam Session Agency
Other credits: United Media Services
Team: Mihai Brenda – CCO, tazz by eMAG // Alin Șerban – CEO, tazz by eMAG // Iasmina Jianu – Marketing Manager, tazz by eMAG – former employee // Gabriel Nistoran – Performance Manager, tazz by eMAG // Irina Pencea – Co-Founder, Managing Partner & Strategy Director, Jam Session Agency // Valentin Suciu – Co-Founder, Managing Partner & Creative Director, Jam Session Agency // Oana Oprea – Head of Digital Planning, Jam Session Agency // Bogdan Apalaghiei – Art Director, Jam Session Agency // Mara Sabău – Art director, former agency employee // Bianca Muscalu – Copywriter, former agency employee // Cezarina Ioniță – Art director, former agency employee // Cătălina Groza – Copywriter, former agency employee // Alexandra Vestineanu – Business Unit Leader, Jam Session Agency // Emi Chițu – Account Manager, Jam Session Agency
3.6. Art, Culture, Media and Entertainment
GOLD
Work: The Morality Stoplight
Client: HBO România
Brand: Tuff Money (Bani Negri) TV Series
Author: GLITCH
Other credits: Nexio // Exact Business Solutions // Studio Interrobang // Mediacom România
Team: Dan Stănescu – creative director, GLITCH // Cosmin Simionescu – art director, GLITCH // Andrei Dragotă – copywriter, GLITCH // Irina Catanchin - Director Brand & Content Marketing Romania, HBO România // Magda Liscă - Digital Marketing Manager, HBO România // Ofelia Năstase – PR Manager, HBO România // Matei Stănuleț – Lead developer, Nexio // Florin Vasilică - Backend developer, Nexio // Andrei Simion – Frontend developer, Nexio // Răzvan Zamfira - Information Designer, Studio Interrobang // Lăcrămioara Loghin – Managing Director, Exact Business Solutions // Diana Simion - Researcher & Facilitator, Exact Business Solutions // Julien Zidaru - Managing Partner, Exact Business Solutions // Laura Scarlat - Market Research Consultant, Exact Business Solutions // Monica Stanciu – Strategy Director, Mediacom
3.7. Social Campaigns
GOLD
Work: Guilt Gifts Puppetry
Client: ANAIS Association
Brand: ANAIS Association
Author: Cheil Centrade
Team: Cheil | Centrade: Executive Creative Director: Mihai Gongu // Creative Director: Roxana Niță // Copywriter: Alexandru Iliescu, Ionuț Iordache // Art Director: Ana-Ramona Tanasă // Client Service Director: Carmen Miruță // Account Director: Maria Trepcea // Senior Account Manager: Ana Maria Rădulescu // AV Director: Monica Garbur // Social Media Manager: Veronica Bratu PR Specialists: Melania Răduțoiu, Ana Maria Gavrilă // Head of Development: Cosmin Slăbescu & Digital Project Manager : Mihai Tatu
ANAIS Association: President: Carmen Nemeș // Executive Director: Mihaela Mangu // Psychotherapist: Adela Szenteș
Les Ateliers Nomad: Alex Petroșanu - Creative Director // Cezar Șomîtcă - 3d Animator - Compositing // Horia Teodor - 2d Animator - Editor - Compositing // Radu Nechit - Editor - Shooting Coordinator // Ana Cohut - 2d Animator – Illustrator // Robert Erdös - 2d Animator // Matei Derșidan - Team Coordinator
Lightwave Theatre Company: Petru Stratulat - Actor puppeteer & audio editing // Cristina-Andreea Ion - Puppeteer Coordinator // Oana Mihaela Cercel - Actor puppeteer //
DOP & photography: Adi Bulboacă
Mike’s School of Dance: Răzvan Rotaru // Corina Platon
Actors Voice-overs: Victor Rebengiuc // Mihai Gruia Sandu // Dana Tapalaga // Medeea Marinescu // Gabriela Bobeș // Isabela Neamțu // Radu Bânzaru // Marius Săvescu
Chainsaw Europe: Hasan Nasser, Andrei Vasilache – Master and sound editing //Mircea Lacatus, Smaranda Dacian – Video editing // Oana Manea, Raluca Iutes – Post-production coordinators
Music: Sonic Arts Music
SILVER
Work: The Deforestation Marathon
Client: WWF România
Brand: WWF
Author: Kubis
Other credits: Rogalski Damaschin Public Relations
Team: Agency Team Alin Marghidanu, Creative Director // Sandra Cristu, Copywriter // Alina Răduț, Senior Art Director Andrei Deteșan, Art Director // Cristina Schițco, Group Account Director // Camelia Matei, Account Director // Sebastian Luba, Head of Social Media // Maria Man, Social Media Manager // Ștefan Chirițescu, Head of Strategy // Dani Ivan, Front-end Team Leader // Ionuț Avadanei, Director of Photography
Client Team Hanny Bratu, Public Engagement Coordinator // Magda Munteanu, Specialist Comunicare păduri // Radu Melu, Manager Național departament păduri // Bianca Ștefănuț, Specialist comunicare social media
Nominee:
Work: Tag for Life
Client: Asociaţia Edit
Brand: Asociaţia Edit
Author: SPIDER Group
Other credits: 111 Film // Șuie Paparude // Inspectoratul General pentru Situaţii de Urgenţă
Team: Millo Simulov – Director & Scriptwriter, SPIDER Group // Liviu Zorilă - Project Manager, Asociația Edit // Eugen Lumezianu - Executiv producer, 111 Film // Andreea Șerpe - Post Production Manager, SPIDER Group // Florin Varna - DOP, SPIDER Group
3.8. Others
SILVER
Work: BOOK A VAX
Client: Curtea Veche Publishing
Brand: Curtea Veche Publishing
Author: Curtea Veche Publishing
Other credits: House of Arrows
Team: Curtea Veche Publishing: Dora Marian - Creative Director // Miruna Meiroșu - PR Manager // Marius Motoca - PR Specialist // Theodora Petrescu - Account Manager // Cristina Bărăităruș - Group Account Director // Iren Arsene Mate - General Director // Barna Nemethi - Executive Director
House of Arrows: Sonia Ciocan – Creative Director // Radu Osaciuc – Creative Director // Cătălin Tabacu – Copywriter
GRAND PRIX DIGITAL CAMPAIGNS
Work: When the cravings hit, Tazz delivers.
Client: Tazz by eMAG
Brand: Tazz by eMAG
Author: Jam Session Agency
Other credits: Conversion
Team: Răzvan Acsente – Growth & Strategy Director, tazz by eMAG // Anca Nelersa – Senior Campaign Manager, tazz by eMAG // Eva Coșa – Social Media Manager, tazz by eMAG // Andi Voicilă – Art Director, tazz by eMAG // Mihai Brenda – CCO, tazz by eMAG // Alin Șerban – CEO, tazz by eMAG // Irina Pencea – Co-Founder, Managing Partner & Strategy Director, Jam Session Agency // Valentin Suciu – Co-Founder,Managing Partner & Creative Director, Jam Session Agency // Oana Oprea – Head of Digital Planning, Jam Session Agency // Șerban Mocanu – Art Director, former agency employee // Bogdan Apalaghiei – Art Director, Jam Session Agency // Andrei Ruxanda – Copywriter - former agency employee // Codrin Vasile – Copywriter, Jam Session Agency // Alexandra Vestineanu – Business Unit Leader, Jam Session Agency // Emi Chițu – Account Manager, Jam Session Agency
SPECIAL AWARD - BEST USE OF TECHNOLOGY
Work: Creative Hacks by Mirinda
Client: PepsiCo
Brand: Mirinda
Author: L2 Agency
Other credits: Propaganda Creative // SQUAD.influencers // :PGM! // OMD
SPECIAL AWARD – Traiascǎ Capra Vecinului
Work: Tazz delivers (almost) anything
Client: Tazz by eMAG
Brand: Tazz by eMAG
Author: Jam Session Agency
SPECIAL AWARD – Winner YouTube Ads Leaderboard
Work: Abonamentul mereu gata de schimbare
Client: Vodafone
Brand: Vodafone
Author: McCann Worldgroup Romania
SPECIAL AWARD – BEST YOUTYUBE AD | People's Choice
Work: Noua Dacia Duster este aici!
Client: Dacia
Author: OMD Romania
DIGITAL CLIENT OF THE YEAR: Tazz by eMAG & KFC România
AGENCY OF THE YEAR: Jam Session Agency
