Din peste 35 de participanți în competiția de anul acesta, 20 de agenții intră în cursa pentru premiile Effie, cu lucrări finaliste în 29 de categorii de concurs:
cap | Cheil Centrade | Cohn & Jansen | DDB Romania | Fractal Communications | Glitch Shop | GMP+Webstyler | Graffiti PR | Jazz Communication | KUBIS | Leo Burnett Bucharest | McCann Worldgroup Romania | Next Advertising Romania | OMD Romania | Publicis Romania | Rogalski Damaschin Public Relations | Saatchi & Saatchi + The Geeks | Sector 7 | Xperience Media Lab | Omniperform.
Câștigătorii dintre cele 84 de lucrări finaliste vor fi anunțați pe 17 iunie 2021, în cadrul Galei de Premiere care se va desfășura online, live pe paginile de Facebook Effie România, IAA Romania şi UAPR, începând cu ora 7.30 p.m
Finalistii Effie 2021
PACKAGED FOOD
Campaign: THE BATTLE OF FAINOSAG – Ion vs Ionuţ
Brand: Ardealul
Client: Orkla Foods
Lead Agency: McCann Worldgroup România
Contributing Agencies: Zenith România | Griffin Advertising
Campaign: Eduard, president of the block
Brand: Edenia
Client: Macromex
Lead Agency: Saatchi & Saatchi + The Geeks
Contributing Agency: STARCOM
Campaign: THE EMOTIONAL ANCHOR
Brand: HOCHLAND
Client: Hochland
Lead Agency: LEO BURNETT
Contributing Agencies: STARCOM | MSL The Practice
SNACKS & DESSERTS
Campaign: Heroes of Imaginary Worlds
Brand: Kinder Chocolate
Client: Ferrero România
Lead Agency: Publicis România
Contributing Agency: STARCOM
PERSONAL CARE PRODUCTS & SERVICES
Campaign: Always Open Talks
Brand: Always
Client: P&G România
Lead Agency: Graffiti PR
Contributing Agencies: GRUP ADVERTISING | MediaCom
Campaign: Let the #StoriesInsideUs be heard!
Brand: Libresse România
Client: ESSITY România
Lead Agencies: Xperience Media Lab & OMNIPERFORM Agency
Contributing Agencies: Zenith România | ACTIV AD
Campaign: The Real Experiment
Brand: P&G
Client: Procter and Gamble
Lead Agency: LEO BURNETT
Contributing Agencies: Graffiti PR | MediaCom
HOUSEHOLD SUPPLIES & SERVICES
Campaign: Strong & Soft 2
Brand: Pufina
Client: Pehart Grup
Lead Agency: Jazz Communication
Contributing Agencies: UM România | Promis Advertising
BEVERAGES – ALCOHOL
Campaign: Live Beyond What Ifs
Brand: Beck’s
Client: Bergenbier SA
Lead Agency: Fractal Communications
Campaign: THE MOST BEER-SODA
Brand: URSUS
Client: Ursus Breweries
Lead Agency: LEO BURNETT
Contributing Agencies: Kubis | Media Investment
BEVERAGES – NON-ALCOHOL
Campaign: Everything Will Be Alright
Brand: Aqua Carpatica
Client: Valvis Holding
Lead Agency: Cohn & Jansen Creative Network
Contributing Agency: Screen Native
Campaign: Pepsi Retro Studio
Brand: Pepsi
Client: PepsiCo Romania
Lead Agencies: DDB România & Kubis
Contributing Agency: OMD România
DURABLES
Campaign: Thank Yourself Later
Brand: OSKAR
Client: PPG România
Lead Agency: Next Advertising
RETAIL
Campaign: House Rules
Brand: Carrefour
Client: Carrefour
Lead Agency: Publicis România
Campaign: Opening Romanian Wine
Brand: Carrefour
Client: Carrefour
Lead Agencies: Publicis România & Graffiti PR
Campaign: The Little Box of Greens
Brand: Carrefour
Client: Carrefour
Lead Agency: Publicis România
Contributing Agency: Graffiti PR
RESTAURANTS
Campaign: The Wings and Strips Anti-manifesto
Brand: KFC
Client: US FOOD NETWORK SA
Lead Agency: McCann Worldgroup România
Contributing Agency: UM România
E-COMMERCE
Campaign: We’re just asking questions!
Brand: Catmobile.ro
Client: Catmobile.ro
Lead Agency: Sector 7 HUB
Contributing Agency: Dare Digital
Campaign: BLACK FRIDAY 2020, THE COMMON-SENSE EDITION
Brand: FASHION DAYS
Client: Fashion Days
Lead Agency: LEO BURNETT
Contributing Agencies: Publicis Events | MSL The Practice | Conversion
Campaign: OLX: You’ll find a way
Brand: OLX
Client: OLX Group
Lead Agency: Publicis România
Contributing Agencies: MSL The Practice | Media Investment
ENERGY
Campaign: New Beginnings
Brand: ENGIE România
Client: ENGIE România
Lead Agency: Cheil Centrade
Contributing Agencies: Chainsaw Studio | Cyclop Film | United Media Services
Campaign: Rompetrol Go: Engage to Stay
Brand: Rompetrol Go
Client: Rompetrol
Lead Agency: GMP+WEBSTYLER
Contributing Agencies: United Media | Screen Native
FINANCIAL SERVICES
Campaign: We Stay Open
Brand: BCR
Client: BCR
Lead Agency: Cohn & Jansen Creative Network
Contributing Agencies: Wavemaker România
Campaign: First to make a difference
Brand: First Bank
Client: First Bank
Lead Agency: Cheil Centrade
Contributing Agencies: Chainsaw Studio | Multimedia Est | OMD România | DC Communication
Campaign: “This, this and this” from ING
Brand: ING
Client: ING Bank
Lead Agency: Jazz Communication
Contributing Agencies: Zenith România | Multi Media Est
Campaign: Stay@HomeBank
Brand: ING
Client: ING Bank
Lead Agency: Jazz Communication
Contributing Agencies: Zenith România | 2029 production | White Image
Campaign: Live the new priceless NCP
Brand: MASTERCARD
Client: MASTERCARD
Lead Agency: McCann Worldgroup România
Contributing Agencies: Golin | CaratRomânia
Campaign: The Alternative
Brand: NN România
Client: NN România
Lead Agencies: Cheil Centrade & Kubis
Contributing Agencies: Chainsaw Studio | Studioset | Zenith România
MEDIA & ENTERTAINMENT
Campaign: Tuff Money – The Morality Stoplight
Brand: HBO’s Tuff Money (Bani Negri)
Client: HBO România
Lead Agency: Glitch Shop
Contributing Agencies: Mediacom România | Nexio | Exact Business Solutions | Studio Interrobang
Campaign: Keep Santa Safe
Brand: TikTok
Client: TikTok
Lead Agency: Publicis România
Contributing Agencies: Digitas România | TPS Engage | Hahaha production | Global Records
TELECOMMUNICATIONS
Campaign: NETWORK
Brand: ORANGE
Client: Orange România
Lead Agency: Publicis România
Contributing Agency: Initiative Media România
Campaign: Ghita switches to Telekom
Brand: Telekom
Client: Telekom România
Lead Agency: LEO BURNETT
Contributing Agencies: Media Investment | V+O
Campaign: Smart TV Stick launch
Brand: Telekom
Client: Telekom România
Lead Agency: LEO BURNETT
Contributing Agencies: Media Investment | V+O
MEDICAL SERVICES & HEALTHCARE PRODUCTS
Campaign: LISTEN TO YOUR BODY
Brand: REGINA MARIA
Client: REGINA MARIA
Lead Agency: CAP
Contributing Agency: MEDIA-TIQUE
DAVID VS. GOLIATH
Campaign: Tazz delivers (almost) anything
Brand: Tazz by eMAG
Client: HCL Online Advertising
Lead Agency: Jazz Communication
Contributing Agency: United Media Services
SPORTS MARKETING
Campaign: Romania plays!
Brand: Timișoreana
Client: ASAHI România
Lead Agency: Publicis România
Contributing Agency: Media Investment
SEASONAL MARKETING
Campaign: We’re just asking questions!
Brand: Catmobile.ro
Client: Catmobile.ro
Lead Agency: Sector 7 HUB
Contributing Agency: Dare Digital
Campaign: Scare your bank!
Brand: First Bank
Client: First Bank
Lead Agency: Cheil Centrade
Contributing Agencies: Chainsaw Studio | Cyclop Film | OMD România | DC Communication
Campaign: Christmas Bucket
Brand: KFC
Client: US FOOD NETWORK SA
Lead Agency: McCann Worldgroup România
Contributing Agency: UM România
Campaign: #SmallReasonsToCelebrate
Brand: Pepsi
Client: PepsiCo
Lead Agencies: Kubis & OMD România
Campaign: A different X-mas Story: Calling Santa
Brand: Telekom
Client: Telekom România
Lead Agency: LEO BURNETT
Contributing Agencies: Media Investment | V+O
Campaign: Keep Santa Safe
Brand: TikTok
Client: TikTok
Lead Agency: Publicis România
Contributing Agencies: Digitas România | TPS Engage | Hahaha production | Global Records
CORPORATE REPUTATION
Campaign: We Stay Open
Brand: BCR
Client: BCR
Lead Agency: Cohn & Jansen Creative Network
Contributing Agency: Wavemaker România
BUSINESS TO BUSINESS
Campaign: Reopen on OLX
Brand: OLX
Client: OLX Group
Lead Agency: Publicis România
Contributing Agency: MSL The Practice
Campaign: #SmallBusinessesFan
Brand: Telekom
Client: Telekom România
Lead Agency: LEO BURNETT
Contributing Agencies: Media Investment | V+O
BRAND EXPERIENCE
Campaign: eMAG: A job for Santa
Brand: eMAG România
Client: eMAG România
Lead Agency: McCann Worldgroup România
Contributing Agency: MRM // McCann România
Campaign: Killer Discounts
Brand: KFC
Client: US FOOD NETWORK SA
Lead Agency: McCann Worldgroup România
Contributing Agency: UM România
Campaign: Heroes of Imaginary Worlds
Brand: Kinder Chocolate
Client: Ferrero România
Lead Agency: Publicis România
Contributing Agency: STARCOM
Campaign: OLX: You’ll find a way
Brand: OLX
Client: OLX Group
Lead Agency: Publicis România
Contributing Agencies: MSL The Practice | Media Investment
Campaign: Rompetrol Go: Engage to Stay
Brand: Rompetrol Go
Client: Rompetrol
Lead Agency: GMP+WEBSTYLER
Contributing Agencies: United Media | Screen Native
Campaign: Keep Santa Safe
Brand: TikTok
Client: TikTok
Lead Agency: Publicis România
Contributing Agencies: Digitas România | TPS Engage | Hahaha production | Global Records
Campaign: Epic Birthday
Brand: URSUS
Client: Ursus Breweries
Lead Agencies: LEO BURNETT & Kubis
Contributing Agencies: Media Investment | MSL The Practice
BRANDED CONTENT & ENTERTAINMENT
Campaign: Eduard, president of the block
Brand: Edenia
Client: Macromex
Lead Agency: Saatchi & Saatchi + The Geeks
Contributing Agency: STARCOM
Campaign: The CROPPERS
Brand: KFC
Client: US FOOD NETWORK SA
Lead Agency: McCann Worldgroup România
Contributing Agencies: UM România
Campaign: Heroes of Imaginary Worlds
Brand: Kinder Chocolate
Client: Ferrero România
Lead Agency: Publicis România
Contributing Agency: STARCOM
Campaign: OLX: You’ll find a way
Brand: OLX
Client: OLX Group
Lead Agency: Publicis România
Contributing Agencies: MSL The Practice | Media Investment
Campaign: Pepsi Retro Studio
Brand: Pepsi
Client: PepsiCo România
Lead Agencies: DDB România & Kubis
Contributing Agencies: OMD România
ENGAGED COMMUNITIES
Campaign: Killer Discounts
Brand: KFC
Client: US FOOD NETWORK SA
Lead Agency: McCann Worldgroup România
Contributing Agencies: UM România
Campaign: Sleep tight, little fighter!
Brand: P&G
Client: Procter and Gamble
Lead Agency: LEO BURNETT
Contributing Agencies: Graffiti PR | MediaCom
Campaign: Next Top Galaxy Idol
Brand: Samsung
Client: Samsung Electronics România
Lead Agency: Cheil Centrade
Campaign: Together, we are stronger
Brand: Vodafone
Client: Vodafone România
Lead Agency: McCann Worldgroup România
BRANDED UTILITY
Campaign: BLACK FRIDAY 2020, THE COMMON-SENSE EDITION
Brand: FASHION DAYS
Client: Fashion Days
Lead Agency: LEO BURNETT
Contributing Agencies: Publicis Events | MSL The Practice | Conversion
MARKETING DISRUPTORS
Campaign: BLACK FRIDAY 2020, THE COMMON-SENSE EDITION
Brand: FASHION DAYS
Client: Fashion Days
Lead Agency: LEO BURNETT
Contributing Agencies: Publicis Events | MSL The Practice | Conversion
Campaign: ROM BUZZ Launch
Brand: ROM Autentic
Client: Kandia Dulce
Lead Agency: McCann Worldgroup România
Contributing Agencies: MRM // McCann România | UM România
Campaign: Ghita switches to Telekom
Brand: Telekom
Client: Telekom România
Lead Agency: LEO BURNETT
Contributing Agencies: Media Investment | V+O
Campaign: THE MOST BEER SODA
Brand: URSUS
Client: Ursus Breweries
Lead Agency: LEO BURNETT
Contributing Agencies: Kubis | Media Investment
TIMELY OPPORTUNITY
Campaign: The Reunion Day
Brand: Bergenbier
Client: Bergenbier SA
Lead Agency: Cohn & Jansen Creative Network
Contributing Agencies: Zenith OptiMedia România | V8 Interactive
Campaign: eMAG: A job for Santa
Brand: eMAG România
Client: eMAG România
Lead Agency: McCann Worldgroup România
Contributing Agency: MRM // McCann România
Campaign: Stay@HomeBank
Brand: ING
Client: ING Bank
Lead Agency: Jazz Communication
Contributing Agencies: Zenith România | 2029 production | White Image
Campaign: Reopen on OLX
Brand: OLX
Client: OLX Group
Lead Agency: Publicis România
Contributing Agency: MSL The Practice
Campaign: Rompetrol Go: Engage to Stay
Brand: Rompetrol Go
Client: Rompetrol
Lead Agency: GMP+WEBSTYLER
Contributing Agencies: United Media | Screen Native
Campaign: #SmallBusinessesFan
Brand: Telekom
Client: Telekom România
Lead Agency: LEO BURNETT
Contributing Agencies: Media Investment | V+O
Campaign: The Online Park
Brand: Telekom
Client: Telekom România
Lead Agency: LEO BURNETT
Contributing Agencies: Media Investment | V+O
Campaign: Epic Birthday
Brand: URSUS
Client: Ursus Breweries
Lead Agencies: LEO BURNETT & Kubis
Contributing Agencies: Media Investment | MSL The Practice
SUSTAINED SUCCESS
Campaign: Strong & Soft
Brand: Pufina
Client: Pehart Grup
Lead Agency: Jazz Communication
Contributing Agencies: UM România | Promis Advertising | Connect Media | Headway
POSITIVE CHANGE: SOCIAL GOOD – BRANDS
Campaign: BLACK FRIDAY 2020, THE COMMON-SENSE EDITION
Brand: FASHION DAYS
Client: Fashion Days
Lead Agency: LEO BURNETT
Contributing Agencies: Publicis Events | MSL The Practice | Conversion
Campaign: Your rhythm puts back the rhythm in children’s hearts
Brand: ING
Client: ING Bank
Lead Agency: Jazz Communication
Contributing Agencies: Zenith România
Campaign: Sleep tight, little fighter!
Brand: P&G
Client: Procter and Gamble
Lead Agency: LEO BURNETT
Contributing Agencies: Graffiti PR | MediaCom
Campaign: #SmallBusinessesFan
Brand: Telekom
Client: Telekom România
Lead Agency: LEO BURNETT
Contributing Agencies: Media Investment | V+O
Campaign: The Online Park
Brand: Telekom
Client: Telekom România
Lead Agency: LEO BURNETT
Contributing Agencies: Media Investment | V+O
Campaign: Together while separated
Brand: Timișoreana
Client: ASAHI România
Lead Agency: Publicis România
Contributing Agencies: MSL The Practice | Media Investment | Hahaha production | Multimedia Est
Campaign: Leave No Kid Behind
Brand: Vodafone
Client: Vodafone România
Lead Agency: McCann Worldgroup România
POSITIVE CHANGE: SOCIAL GOOD – NON-PROFIT
Campaign: Your birthday rewrites the story
Brand: Galantom
Client: Asociatia Envision
Lead Agency: Jazz Communication
Contributing Agencies: Conan PR | Saga Film | Mavericks | United Media Services
Campaign: The NO-Forests Marathon
Brand: WWF
Client: WWF Romania
Lead Agencies: Kubis & Rogalski Damaschin
