32 de trofee s-au acordat anul acesta agentiilor si companiilor inscrise in competitie
Agentia Jazz Communication a castigat trofeul Grand Effie al editiei din 2018 a Romanian Effie Awards, pentru campania TOGETHER FOR MagicHOME. Initiativa a insemnat 636 de oameni care au stat non-stop, timp de 23 de zile, pe Scaunul Solidaritatii, amplasat in vitrina Galateca, cu scopul de a strange fonduri pentru MagicHOME, refugiul parintilor ai caror copii sunt diagnosticati cu forme de cancer.
Alaturi de premiul cel mare, Jazz a obtinut si doua Gold Effie si un Silver in categoriile Branded Content, Positive Change – Non-Profit, respectiv Engaged Communities, pentru campaniile: din nou TOGETHER FOR MagicHOME si Time from Your Own Time (brand - Avon).
12 agentii si companii au fost premiate in cadrul Galei Effie, care s-a desfasurat la Palatul Bragadiru si a fost prezentata de Andi Moisescu. In total, au fost acordate 9 Gold Effie, 12 Silver Effie, 10 Bronze Effie alaturi, bineinteles, de Grand Effie.
Agentiile si companiile castigatoare de anul acesta sunt: Cohn & Jansen JWT, Fabryo Corporation, GMP Advertising, Graffiti BBDO, Headvertising, Jazz Communication, Kubis Interactive, Leo Burnett Group/Publicis One Romania, McCann Worldgroup Romania, Next Advertising, Publicis Romania/Publicis One Romania si Three.
Juriul competitiei a fost condus de Nicoleta Eftimiu, Country Manager Coca-Cola Romania si Moldova, si a fost format din peste 120 de specialisti in comunicare, reprezentanti ai clientilor, ai agentiilor de publicitate, de research si CEO ai grupurilor de comunicare.
“Am vazut multe campanii foarte bune anul acesta, adevarate surse de inspiratie pentru intreaga industrie de publicitate, un semn ca piata evolueaza, ca noi toti devenim mai buni. Ingredientele castigatoare au fost mixul intre maturitate si solutiile creative propuse, o doza sanatoasa de curaj si focusul catre consumator. Pe termen mediu si lung, vor avea intotdeauna de castigat brandurile care inteleg cu adevarat ce isi doresc consumatorii si vin cu solutii smart, creative la nevoile lor.
Remarcabil pentru editia din acest an este si numarul cu 30% mai mare al juratilor care au venit din partea clientilor, companii lider pe pietele pe care activeaza, crestere care a generat o calitate mai buna, mai complexa a dezbaterilor si o distilare mai clara a campaniilor pe criterii de eficienta.”, a declarat Nicoleta Eftimiu.
Top 3 agentii care au obtinut punctajul cel mai mare din competitie sunt:
Leo Burnett Group/Publicis One Romania, McCann Worldgroup Romania si Jazz Communication la egalitate cu UM Romania.
Leo Burnett Group/Publicis One Romania a obtinut 8 premii - 3 Gold, 2 Silver si 3 Bronze in categoriile: Personal Care Products & Services, Alcoholic Beverages - Beers, Retail, Telecommunications, Media Idea, Engaged Communities si Business to Business, pentru campaniile – Lullaby (brand - Pampers); The Beer That Cheers to Dads (brand - Noroc); Animaterra (brand - Kaufland); #NETLIBERARE (brand - Telekom), Business Liber (brand - Telekom) si Vlogger's Swap (brand - Telekom).
McCann Worldgroup Romania a obtinut 6 premii - 3 Gold, 2 Silver si un Bronze in categoriile: Non- alcoholic Beverages, Restaurants, New Product or Service Introduction, Brand Experience si Media Idea, pentru campanile - Festival Bracelet (brand - Coca-Cola), CEVA/Something from KFC (brand - KFC), The Only Taco Bell On A 1208KM Radius (brand - Taco Bell) si Romania’s Next Big Vlogger (brand - Coca-Cola).
Cei mai eficienti clienti ai editiei de anul acesta sunt:
Telekom Romania cu 5 trofee (3 Gold, un Silver si un Bronze), The Coca-Cola Company, care a obtinut 4 trofee (3 Gold si un Bronze) si Asociatia MagiCAMP cu 3 trofee (Grand Effie, un Gold si un Silver). Si in ceea ce priveste brandurile, topul arata similar: Telekom pe primul loc, Coca-Cola pe locul doi si MagicHOME pe locul trei.
Brandurile care au avut campanii castigatoare la editia 2018 a Romanian Effie Awards sunt: Aqua Carpatica, Auchan, Avon, Banca Transilvania, Coca-Cola, Enel, Grolsch, ING Bank, Kaufland, KFC, MagicHOME, Noroc, Pampers, Patria Bank, Savana, Storia.ro, Taco Bell, Telekom, Unisol si Visa.
Conform Effie Index, clientul anului este Telekom Romania, brandul anului este Telekom, iar agentia anului Leo Burnett Group/Publicis One Romania.
Rezultate EFFIE 2018
Packaged Food
BRONZE
Campaign: Natural, Without Compromises
Brand: Unisol
Client: Bunge Romania
Submitted by: Cohn & Jansen JWT
Personal Care Products & Services
SILVER
Campaign: Lullaby
Brand: Pampers
Client: P&G Romania
Submitted by: Leo Burnett Group/ Publicis One Romania
Alcoholic beverages – Beers
BRONZE
Campaign: The Beer That Cheers to Dads
Brand: Noroc
Client: Molson Coors
Submitted by: Leo Burnett Group / Publicis One Romania
Non-alcoholic beverages
BRONZE
Campaign: Festival Bracelet
Brand: Coca-Cola
Client: The Coca-Cola Company
Submitted by: McCann Worldgroup Romania
GOLD
Campaign: The Taste of Purity
Brand: Aqua Carpatica
Client: Valvis Holding
Submitted by: Cohn & Jansen JWT
Durables
SILVER
Campaign: The Non-traditional Family
Brand: Savana
Client: Fabryo Corporation
Submitted by: Fabryo Corporation
Retail
BRONZE
Campaign: Animaterra
Brand: Kaufland
Client: Kaufland Romania
Submitted by: Leo Burnett Group / Publicis One Romania
Restaurants
SILVER
Campaign: CEVA / Something from KFC
Brand: KFC
Client: US Food Network
Submitted by: McCann Worldgroup Romania
Financial Services
BRONZE
Campaign: Simple as ING
Brand: ING Bank
Client: ING Bank Romania
Submitted by: Headvertising
SILVER
Campaign: Talking Salaries
Brand: ING Bank
Client: ING Bank Romania
Submitted by: Headvertising
Campaign: Hats
Brand: ING Bank
Client: ING Bank Romania
Submitted by: Headvertising
Campaign: The Entrepreneurial Bucharest
Brand: Banca Transilvania
Client: Banca Transilvania
Submitted by: Three & Next Advertising
Campaign: Convince your folks to pay with Visa
Brand: Visa
Client: Visa
Submitted by: Publicis Romania / Publicis One Romania
Telecommunications
GOLD
Campaign: #NETLIBERARE
Brand: Telekom
Client: Telekom Romania
Submitted by: Leo Burnett Group/ Publicis One Romania
Campaign: Business Liber
Brand: Telekom
Client: Telekom Romania
Submitted by: Leo Burnett Group/ Publicis One Romania
David vs Goliath
BRONZE
Campaign: What Can Patria Do for You
Brand: Patria Bank
Client: Patria Bank
Submitted by: GMP Advertising
New Product or Service Introductions
SILVER
Campaign: The Only Taco Bell On A 1208KM Radius
Brand: Taco Bell
Client: California Fresh Flavours
Submitted by: McCann Worldgroup Romania
BRONZE
Campaign: To find a house
Brand: Storia.ro
Client: OLX Online Services
Submitted by: Publicis Romania / Publicis One Romania
Brand Experience
GOLD
Campaign: Festival Bracelet
Brand: Coca-Cola
Client: The Coca-Cola Company
Submitted by: McCann Worldgroup Romania
Campaign: Romania’s Next Big Vlogger
Brand: Coca-Cola
Client: The Coca-Cola Company
Submitted by: McCann Worldgroup Romania
Branded Content
BRONZE
Campaign: Awake Music Experiment
Brand: Grolsch
Client: Ursus Breweries
Submitted by: Kubis Interactive
GOLD
Campaign: Time from Your Own Time
Brand: Avon
Client: Avon Cosmetics Romania
Submitted by: Jazz Communication
Positive Change – Brands (CSR)
BRONZE
Campaign: Help Romania Breathe
Brand: Auchan
Client: Auchan Retail Romania
Submitted by: Graffiti BBDO
SILVER
Campaign: Nest Address
Brand: Enel
Client: Enel Romania
Submitted by: Publicis Romania / Publicis One Romania
Positive Change – Non-Profit
GOLD
Campaign: TOGETHER FOR MagicHOME
Brand: MagicHome
Client: MagiCAMP
Submitted by: Jazz Communication
Media Idea
BRONZE
Campaign: Vlogger’s Swap
Brand: Telekom
Client: Telekom Romania
Submitted by: Leo Burnett Group / Publicis One Romania
GOLD
Campaign: Festival Bracelet
Brand: Coca-Cola
Client: The Coca-Cola Company
Submitted by: McCann Worldgroup Romania
Engaged Communities
SILVER
Campaign: TOGETHER FOR MagicHOME
Brand: MagicHome
Client: MagiCAMP
Submitted by: Jazz Communication
GOLD
Campaign: Vloggers’ Swap
Brand: Telekom
Client: Telekom Romania
Submitted by: Leo Burnett Group / Publicis One Romania
Seasonal Marketing
SILVER
Campaign: Convince your folks to pay with Visa
Brand: Visa
Client: Visa
Submitted by: Publicis Romania / Publicis One Romania
Business to Business
SILVER
Campaign: Business Liber
Brand: Telekom
Client: Telekom Romania
Submitted by: Leo Burnett Group / Publicis One Romania
CLIENTUL ANULUI
Telekom Romania
BRANDUL ANULUI
Telekom
AGENTIA ANULUI
Leo Burnett Group // Publicis One Romania
GRAND EFFIE 2018
Campaign: TOGETHER FOR MagicHOME
Brand: MagicHome
Client: MagiCAMP
Submitted by: Jazz Communication
Romanian Effie Awards 2018 este un proiect organizat de IAA Romania si UAPR, prezentat de Telekom Romania, Coca-Cola, Ursus si Kaufland si sustinut de Rompetrol. Parteneri strategici: Deloitte si Nielsen.
EFFIE Awards este un festival international sub licenta EFFIE Worldwide, Inc. EFFIE Awards a fost lansat in 1968, in SUA. Romanian EFFIE Awards este un eveniment de marca al industriei de marketing si comunicare, organizat de International Advertising Association Romania (IAA Romania), in parteneriat cu Uniunea Agentiilor de Publicitate din Romania (UAPR) si implementat de The Institute.
