[Effie 2017] Campaniile castigatoare. McCann este AGENCY OF THE YEAR si Grand Effie 2017 se acorda campaniei J&B - “Blending Spirits” dezvoltata de P.P.D + The Hub Partners

Din cele 106 inscrise in competitia de anul acesta Effie Awards au ramas 56 campanii finaliste dupa prima runda de jurizare din cadrul Effie Romania. 

In runda a doua de jurizare, 60 de seniori ai industriei au analizat lucrarile finaliste si au desemnat castigatorii editiei din 2017.

Effie Awards 2017 – Campaniile castigatoare

PACKAGED FOOD

BRONZE - Campania "Milk before everything", client si brand Albalact, inscrisa de McCann Worldgroup Romania

GOLD - Campania "Frozen Freshness" client Macromex, brand Edenia Foods, inscrisa de Publicis Romania/Publicis One

SNACKS, CONFECTIONERY AND DESERTS -  nu sunt castigatori

PERSONAL CARE PRODUCTS & SERVICES

Nominalizare si trofeu:
BRONZE - “The Father & Son Game”, client P&G, brand Gillette Romania, inscrisa de MediaCom Romania & Leo Burnett Bucharest/Publicis One.

HOUSEHOLD SUPPLIES AND SERVICES - nu sunt castigatori

ALCOHOLIC BEVERAGES - BEERS

BRONZE - „La Carciuma de la Drum”, client Ursus Breweries, brand Bere Timisoreana, inscrisa de GMP Advertising

BRONZE - „Sarbatori acasa”, client Ursus Breweries, brand Bere Timisoreana, inscrisa de GMP Advertising

SILVER - “Bergenbier Football”, client si brand Bergenbier, inscrisa de Leo Burnett Bucharest/Publicis One

ALCOHOLIC BEVERAGES – OTHERS

GOLD - Campania “Blending Spirits”, client P.P. Distributors Romania, brand J&B Romania, inscrisa de The Hub Partners.

NON - ALCOHOLIC BEVERAGES

SILVER - “50 years of free spirit in Romania”, client PepsiCo, brand Pepsi, inscrisa de Graffiti BBDO.

GOLD - “Aqua Scanner”, client Valvis Holding, brand AQUA Carpatica, inscrisa de Cohn&Jansen JWT. 

DURABLES

SILVER - Campania “Duster connected by Orange”, client Dacia Romania, brand Dacia Duster, inscrisa de Graffiti BBDO

RETAIL

SILVER - „Traieste fresh”, client si brand Kaufland Romania, inscrisa de Leo Burnett Bucharest/Publicis One

RESTAURANTS

SILVER - “Smart Menu 2016”, client US Food Network, brand KFC, inscrisa de McCann Worldgroup Romania

FINANCIAL SERVICES

BRONZE - “The Fast Forward Loan”, client ING Bank Romania, brand ING, inscrisa de Headvertising

BRONZE - “Salary's best friend”, client ING, brand ING Salary account, inscrisa de Headvertising

SILVER -“Kisses”, client NN, brand NN Health Insurance, inscrisa de Headvertising

MEDIA & ENTERTAINMENT

SILVER - “Raising the 1st of June to national public holiday”, client si brand Itsy Bitsy Radio pentru Copii si Parintii, inscrisa de GMP Advertising

SILVER - “The Good Prevails (Binili Invinge)”, client si brand RADIO GUERRILLA, inscrisa de Propaganda Creative Marketing

GOLD - “Romanians adopt Remainians”, client Mediafax, brand Gandul, inscrisa de GMP Advertising & WEBSTYLER

TELECOMMUNICATIONS

SILVER - Campaniile “Vodafone Brand Campaign", client Vodafone Romania, brand Vodafone, inscrisa de McCann Worldgroup Romania. 

SILVER - “Vodafone Prepaid - Wrap up the internet”, client Vodafone Romania, brand Vodafone, inscrisa de McCann Worldgroup Romania. 

MEDICAL SERVICES & HEALTHCARE PRODUCTS

SILVER - “Your head on holiday”, client Sanofi Romania, brand MagneVie, inscrisa de Publicis Romania/Publicis One

RENAISSANCE

SILVER - campania “The Power of Crunchiness”, client Alka - Bunatatile casei, brand Alfers, inscrisa de WoPA

SUSTAINED SUCCESS

BRONZE - “When it matters to you”, client Provident Financial Romania, brand Provident, inscrisa de Jazz Communication.

SILVER - “Real Stories. Real People. Real Chicken”, client US Food Network, brand KFC, inscrisa de McCann Worldgroup Romania.

SILVER - “The Story of Leadership Goes On”, client Ursus Breweries, brand Bere Timisoreana, inscrisa de GMP Advertising.

SHOPPER MARKETING

BRONZE - “The Culture of Taste”, client Bergenbier S.A., brand Staropramen, inscrisa de FCB Bucharest

BRAND EXPERIENCE

SILVER - “The Free Spirited Concert”, client PepsiCo, brand Pepsi, inscrisa de Graffiti BBDO

GOLD - “Aqua Scanner”, client Valvis Holding, brand AQUA Carpatica, inscrisa de Cohn & Jansen JWT

POSITIVE CHANGE - BRANDS (CSR)

BRONZE - “Raising the 1st of June to national public holiday”, client si brand Itsy Bitsy Radio pentru Copii si Parintii, inscrisa de GMP Advertising

POSITIVE CHANGE - NON - PROFIT

BRONZE - “Mr. Bear Driver”, client si brand Automobil Clubul Roman, inscrisa de Publicis Romania/Publicis One & NURUN

SILVER - “Green Endorsement”, client si brand Plantam Fapte Bune in Romania, inscrisa de Publicis Romania/Publicis One

MEDIA INNOVATION

GOLD - “Donate Time for Life”, client The Coca-Cola Company, brand Dorna, inscrisa de McCann Worldgroup Romania

ENGAGED COMMUNITIES

SILVER - “Blending Spirits”, client P.P. Distributors Romania, brand J&B Romania, inscrisa de The HUB Partners

GOLD - “the 1st of June to national public holiday”, client si brand Itsy Bitsy Radio pentru Copii si Parintii, inscrisa de GMP Advertising

SPORTS MARKETING

BRONZE - "Eu sunt 12”, client Bergenbier S.A., brand Bergenbier, inscrisa de Making of Promotion

SEASONAL MARKETING

BRONZE - “Prepaid - Wrap up the internet”, client Vodafone Romania, brand Vodafone Prepaid, inscrisa de McCann Worldgroup Romania

SILVER - “Christmas Bucket 2016”, client US Food Network, brand KFC, inscrisa de McCann Worldgroup Romania

Grand Effie 2017

Campania “Blending Spirits”, client P.P. Distributors Romania, brand J&B, inscrisa de The Hub Partners

 

BRANDs OF THE YEAR

Itsy Bitsy, J&B si KFC

 

CLIENTs OF THE YEAR

Itsy Bitsy, P.P Distributors Romania, The Coca-Cola Company, U.S. Food Network 

 

AGENCY OF THE YEAR

McCann Worldgroup Romania

Marele castigator al celei de-a 14-a editii Romanian EFFIE Awards este agentia The Hub Partners, care participa pentru prima data in competitie, si castiga trofeul Grand Effie pentru campania „Blending Spiritis” – J&B.

In total, 17 agentii au obtinut 37 de trofee, incluzȃnd un Grand EFFIE, sapte trofee de aur, 18 de argint si 12 de bronz.
Festivitatea de premiere a avut loc in seara zilei de 14 iunie, la Muzeul National de Arta al Romaniei, si a fost prezentata de Andi Moisescu.

Romanian Effie 2017 Results

Romanian Effie Awards 2017 a fost prezentat de Carrefour, Telekom, Heineken si Kaufland si sustinut de Coca-Cola, Petrom si Lay’s.
Partener strategic: Deloitte.

EFFIE Awards este un festival international sub licenta EFFIE Worldwide, Inc. EFFIE Awards a fost lansat in 1968, in SUA. Romanian EFFIE Awards este un eveniment de marca al industriei de marketing si comunicare, organizat de International Advertising Association Romania (IAA Romania), in parteneriat cu Uniunea Agentiilor de Publicitate din Romania (UAPR) si implementat de The Institute.