26 de trofee au fost acordate agentiilor si companiilor romanesti in cadrul Romanian EFFIE Awards 2015
Marele premiu, trofeul Grand EFFIE, a fost castigat de agentia Cohn and Jansen JWT pentru campania „Purity Test” – Aqua Carpatica (Valvis Holding), in cadrul celei de-a 12-a editii Romanian EFFIE Awards. In total, 12 agentii si companii au obtinut 26 de trofee, un Grand EFFIE, patru trofee de aur, noua de argint si 12 de bronz, la festivitatea de premiere, ce a avut loc pe 2 iunie, la Ateneul Roman.
23 Communication Ideas, Cohn and Jansen JWT, DDB Romania, Digital Star, Geometry Global Romania, GMP Advertising, Graffiti BBDO, Leo Burnett Group, McCann Worldgroup Bucharest, Publicis Romania, Orange Romania si The Geeks sunt cȃstigatorii Effie Awards de anul acesta.
Juriul 2015 a fost condus de Neal Davies si a fost format din 60 de persoane, reprezentanti seniori ai industriei de marketing si comunicare din Romania. Au fost evaluate 99 de campanii inscrise in competitie din perspectiva rezultatelor de vanzari si a obiectivelor de comunicare atinse si depasite.
„Inscrierile arata ca Romania are o industrie de advertising dinamica si am fost impresionat nu numai de lucrarile evaluate, ci si de oamenii care le-au creat, desi am ramas cu impresia ca oamenii de marketing de aici sunt cei mai duri criticii ai lor si juratii cei mai aspri din cati am intalnit”, declara Neal Davies, Presedintele si CEO-ul EFFIE Worldwide.
Agentia Cohn and Jansen JWT, castigatorul Grand EFFIE, a mai obtinut inca 3 premii: Gold ȋn categoria Non-alcoholic beverages si Bronze la Brand Experience pentru Aqua Carpatica – „Purity Test” si Silver tot in categoria Non-alcoholic beverages, pentru Jacobs 3in1, pentru campania „Full-passion job”.
McCann Worldgroup Bucharest a plecat acasa cu 5 trofee: Gold ȋn categoria Sustained Success pentru Vodafone Romania si Silver in aceeasi categorie pentru Neumarkt - „The Strong and Bitterish Taste”, Silver pentru ROM – „Revenge is sweet” (Snacks, confectionery and deserts) si Bronze pentru lucrarile „Cif Cleans Romania” (Household supplies & services) si UniCredit Consumer Finance – „Personal Achievements Loan” (Financial Services).
GMP Advertising si lansarea Telekom – „Experiente ȋmpreuna” au fost recompensate cu doua trofee: Silver ȋn categoriile „Telecommunications Voice offers” si „Brand Experience”. Agentia a mai fost premiata cu inca doua trofee pentru campaniile Ciucas: Silver pentru Sustained Success – „Entering top 3 beers in Romania” si Bronze in categoria Alcoholic beverages – Beers pentru campania Ciucas - „Taking over economy beer leadership”.
Trofee de aur s-au mai acordat in alte doua categorii: la „Telecommunication Internet & Data” pentru Orange Romania - „Dance with Millidge and Doig” si la „Financial Services” pentru „Visa – ANYTHING”, inscrisa de agentia Publicis Romania.
Effie 2015 Winners & Nominees
PACKAGED FOOD
NOMINEE
Campaign: Napolact Sana, from the goodness of Ardeal
Client: Friesland Campina
Brand: Napolact
Entrant Agency: Propaganda
Second Agency: SeniorHyper
Media Agency: UM Romania
NO WINNER
SNACKS, CONFECTIONERY AND DESERTS
NOMINEES
Campaign: OF CORSO
Client: MACROMEX
Brand: CORSO
Entrant Agency: 23 Communication Ideas
Second Agency: Digital Star
Media Agency: Starcom Mediavest Group
Campaign: Revenge is sweet
Client: Kandia Dulce
Brand: ROM
Entrant Agency: McCann Worldgroup Bucharest
Media Agency: UM Romania
BRONZE
Campaign: OF CORSO
Client: MACROMEX
Brand: CORSO
Entrant Agency: 23 Communication Ideas
Second Agency: Digital Star
Media Agency: Starcom Mediavest Group
SILVER
Campaign: Revenge is sweet
Client: Kandia Dulce
Brand: ROM
Entrant Agency: McCann Worldgroup Bucharest
Media Agency: UM Romania
PERSONAL CARE PRODUCTS & SERVICES
NOMINEE
Campaign: Oral-B Campaign
Client: Procter & Gamble Romania
Brand: Oral-B Electric Toothbrush
Entrant Agency: Leo Burnett Group
NO WINNER
HOUSEHOLD SUPPLIES & SERVICES
NOMINEE
Campaign: Cif Cleans Romania
Client: Unilever South Central Europe (USCE)
Brand: Cif
Entrant Agency: McCann Worldgroup Bucharest
Media Agency: Mindshare
BRONZE
Campaign: Cif Cleans Romania
Client: Unilever South Central Europe (USCE)
Brand: Cif
Entrant Agency: McCann Worldgroup Bucharest
Media Agency: Mindshare
ALCOHOLIC BEVERAGES – BEERS
NOMINEES
Campaign: A Reward from the Brewer
Client: URSUS Breweries
Brand: Timisoreana
Entrant Agency: GMP Advertising
Campaign: Taking over economy beer leadership
Client: URSUS Breweries
Brand: Ciucas
Entrant Agency: GMP Advertising
Campaign: Noroc. Gustul mestesugit, nu nimerit!
Client: Bergenbier S.A.
Brand: Noroc
Entrant Agency: Leo Burnett Group
Media Agency: Initiative Media
BRONZE
Campaign: Taking over economy beer leadership
Client: URSUS Breweries
Brand: Ciucas
Entrant Agency: GMP Advertising
SILVER / No Winner
GOLD / No Winner
NON-ALCOHOLIC BEVERAGES
NOMINEES
Campaign: Full-passion job
Client: Mondelez Romania
Brand: Jacobs 3ȋn1
Entrant Agency: CohnandJansen JWT / Atelieru.ro
Media Agency: Carat Media
Campaign: Purity Test
Client: Valvis Holding
Brand: Aqua Carpatica
Entrant Agency: CohnandJansen JWT
Media Agency: Media Investment
Campaign: Be on plus
Client: PepsiCO
Brand: PEPSI
Entrant Agency: Graffiti BBDO
Media Agency: OMD
BRONZE
Campaign: Be on plus
Client: PepsiCO
Brand: PEPSI
Entrant Agency: Graffiti BBDO
Media Agency: OMD
SILVER
Campaign: Full-passion job
Client: Mondelez Romania
Brand: Jacobs 3ȋn1
Entrant Agency: CohnandJansen JWT / Atelieru.ro
Media Agency: Carat Media
GOLD
Campaign: Purity Test
Client: Valvis Holding
Brand: Aqua Carpatica
Entrant Agency: CohnandJansen JWT
Media Agency: Media Investment
DURABLES
NOMINEES
Campaign: Urban Color
Client: Pegas
Brand: Pegas
Entrant Agency: Publicis Romania
Campaign: Success Made in Romania
Client: Dacia Automobile
Brand: Dacia
Entrant Agency: Graffiti BBDO
Media Agency: OMD
BRONZE
Campaign: Urban Color
Client: Pegas
Brand: Pegas
Entrant Agency: Publicis Romania
SILVER
Campaign: Success Made in Romania
Client: Dacia Automobile
Brand: Dacia
Entrant Agency: Graffiti BBDO
Media Agency: OMD
RETAIL
NOMINEES
Campaign: The BILLA Social Catalogue
Client: BILLA Romania
Brand: BILLA
Entrant Agency: Digital Star
Campaign: Carrefour - CopyStore
Client: Carrefour Romania
Brand: Carrefour Romania
Entrant Agency: Publicis Romania
Campaign: From house to home
Client: PRAKTIKER Romania
Brand: Praktiker
Entrant Agency: DDB Romania
Second Agency: Tribal Worldwide Romania
BRONZE
Campaign: The BILLA Social Catalogue
Client: BILLA Romania
Brand: BILLA
Entrant Agency: Digital Star
Campaign: From house to home
Client: PRAKTIKER Romania
Brand: Praktiker
Entrant Agency: DDB Romania
Second Agency: Tribal Worldwide Romania
SILVER / No Winner
GOLD / No Winner
FINANCIAL SERVICES
NOMINEES
Campaign: BRD Western Union
Client: BRD-Groupe Societe Generale
Brand: BRD-Groupe Societe Generale
Entrant Agency: Leo Burnett Group
Media Agency: Zenith Media
Campaign: BRD Mortgage Loan
Client: BRD-Groupe Societe Generale
Brand: BRD-Groupe Societe Generale
Entrant Agency: Leo Burnett Group
Media Agency: Zenith Media
Campaign: VISA - ANYTHING
Client: Visa Europe
Brand: Visa
Entrant Agency:Publicis Romania
Campaign: Personal Achievements Loan
Client: UniCredit Tiriac Bank
Brand: UniCredit Consumer Finance
Entrant Agency: McCann Worldgroup Bucharest
Media Agency: Mediacom
Campaign: M-Pesa Launch
Client: Vodafone Romania
Brand: Vodafone
Entrant Agency: McCann Worldgroup Bucharest
Media Agency: UM Romania
BRONZE
Campaign: BRD Western Union
Client: BRD-Groupe Societe Generale
Brand: BRD-Groupe Societe Generale
Entrant Agency: Leo Burnett Group
Media Agency: Zenith Media
Campaign: Personal Achievements Loan
Client: UniCredit Tiriac Bank
Brand: UniCredit Consumer Finance
Entrant Agency: McCann Worldgroup Bucharest
Media Agency: Mediacom
SILVER / No Winner
GOLD
Campaign: VISA - ANYTHING
Client: Visa Europe
Brand: Visa
Entrant Agency:Publicis Romania
MEDIA & ENTERTAINMENT
NOMINEE
Campaign: Family or the family?
Client: HBO Romania
Brand: HBO
Entrant Agency:Centrade Integrated
Media Agency: Media Investment
TELECOMMUNICATIONS VOICE OFFERS
NOMINEE
Campaign: Experiences together
Client: Telekom
Brand: Telekom
Entrant Agency:GMP Advertising
Second Agency: Webstyler
BRONZE / No Winner
SILVER
Campaign: Experiences together
Client: Telekom
Brand: Telekom
Entrant Agency:GMP Advertising
Second Agency: Webstyler
TELECOMMUNICATIONS INTERNET & DATA
NOMINEE
Campaign: Dance with Millidge and Doig
Client: Orange Romania
Brand: Orange
Submitted by:Orange Romania
Agencies: Wieden + Kennedy & Publicis Romania
Media Agency: Initiative Media
BRONZE / No Winner
SILVER / No Winner
GOLD
Campaign: Dance with Millidge and Doig
Client: Orange Romania
Brand: Orange
Submitted by:Orange Romania
Agencies: Wieden + Kennedy & Publicis Romania
Media Agency: Initiative Media
OTHERS
NOMINEES
Campaign: Place an ad on Mercador
Client: Allegro Online Services
Brand: Mercador
Entrant Agency:The Geeks
Second Agency: New Black
Media Agency: Optimum Media Direction Plan & Buy
Campaign: Mercador becomes OLX
Client: Allegro Online Services
Brand: OLX
Entrant Agency:The Geeks
Media Agency: Optimum Media Direction Plan & Buy
BRONZE
Campaign: Mercador becomes OLX
Client: Allegro Online Services
Brand: OLX
Entrant Agency:The Geeks
Media Agency: Optimum Media Direction Plan & Buy
SILVER
Campaign: Place an ad on Mercador
Client: Allegro Online Services
Brand: Mercador
Entrant Agency:The Geeks
Second Agency: New Black
Media Agency: Optimum Media Direction Plan & Buy
SUSTAINED SUCCESS
NOMINEES
Campaign: Entering top 3 beers in Romania
Client: URSUS Breweries
Brand: Ciucas
Entrant Agency:GMP Advertising
Campaign: Vodafone Network
Client: Vodafone Romania
Brand: Vodafone
Entrant Agency:McCann Worldgroup Bucharest
Campaign: The Strong and Bitterish Taste
Client: Heineken Romania
Brand: Neumarkt
Entrant Agency:McCann Worldgroup Bucharest
Media Agency: Starcom Mediavest Group
BRONZE / No Winner
SILVER
Campaign: Entering top 3 beers in Romania
Client: URSUS Breweries
Brand: Ciucas
Entrant Agency:GMP Advertising
Campaign: The Strong and Bitterish Taste
Client: Heineken Romania
Brand: Neumarkt
Entrant Agency:McCann Worldgroup Bucharest
Media Agency: Starcom Mediavest Group
GOLD
Campaign: Vodafone Network
Client: Vodafone Romania
Brand: Vodafone
Entrant Agency:McCann Worldgroup Bucharest
SHOPPER MARKETING
NOMINEES
Campaign: P&G The Cleaning Experts from Carrefour
Client: Procter & Gamble Romania
Brand: P&G Multibrand
Entrant Agency:Geometry Global Romania
Second Agency: New View
Campaign: P&G Smart Fun at Cora
Client: Procter & Gamble Romania
Brand: Pampers
Entrant Agency:Geometry Global Romania
Second Agency: New View
NO WINNER
BRAND EXPERIENCE
NOMINEES
Campaign: Dew the grind
Client: Pepsico
Brand: Mountain Dew
Entrant Agency:Kaleidoscope Proximity
Media Agency: Mediacom
Campaign: Turn On Magenta
Client: Telekom
Brand: Telekom
Entrant Agency:GMP Advertising
Second Agency: Webstyler
Campaign: Purity Test
Client: Valvis Holding
Brand: Aqua Carpatica
Entrant Agency:CohnandJansen JWT
Media Agency: Media Investment
Campaign: Come back, Romanian!
Client: Kandia Dulce
Brand: ROM
Entrant Agency:McCann Worldgroup Bucharest
Media Agency: UM Romania
BRONZE
Campaign: Purity Test
Client: Valvis Holding
Brand: Aqua Carpatica
Entrant Agency:CohnandJansen JWT
Media Agency: Media Investment
SILVER
Campaign: Turn On Magenta
Client: Telekom
Brand: Telekom
Entrant Agency:GMP Advertising
Second Agency: Webstyler
GOLD / No Winner
GOOD WORKS EFFIE – BRANDS (CSR)
NOMINEES
Campaign: The RGB News
Client: Observator / Antena 1, Antena 3 / Intact Media Group
Brand: Observator
Entrant Agency: Geometry Global Romania
Campaign: Tara, Tara vrem campioane!
Client: OMV Petrom
Brand: OMV Petrom
Entrant Agency: Leo Burnett Group
Media Agency: Optimedia
Credits: Media Pro Group
BRONZE
Campaign: The RGB News
Client: Observator / Antena 1, Antena 3 / Intact Media Group
Brand: Observator
Entrant Agency: Geometry Global Romania
SILVER
Campaign: Tara, Tara vrem campioane!
Client: OMV Petrom
Brand: OMV Petrom
Entrant Agency: Leo Burnett Group
Media Agency: Optimedia
Credits: Media Pro Group
MEDIA INNOVATION
NOMINEE
Campaign: Dorna - Windows of hope
Client: The Coca-Cola Company
Brand: Dorna
Entrant Agency: McCann Worldgroup Bucharest
Second Agency: McCann PR
Third Agency: MRM Romania
Media Agency: UM Romania
NO WINNER
SINGLE MEDIA COMPANY ACTIVATION
NOMINEES
Campaign: The RGB News
Client: Observator / Antena 1, Antena 3 / Intact Media Group
Brand: Observator
Entrant Agency: Geometry Global Romania
Campaign: The BILLA Social Catalogue
Client: BILLA Romania
Brand: BILLA
Entrant Agency: Digital Star
NO WINNER
GRAND EFFIE
NOMINEES
Campaign: Dance with Millidge and Doig
Client: Orange Romania
Brand: Orange
Submitted by:Orange Romania
Agencies: Wieden + Kennedy & Publicis Romania
Media Agency: Initiative Media
Campaign: Purity Test
Client: Valvis Holding
Brand: Aqua Carpatica
Entrant Agency: CohnandJansen JWT
Media Agency: Media Investment
Campaign: VISA - ANYTHING
Client: Visa Europe
Brand: Visa
Entrant Agency:Publicis Romania
GRAND EFFIE WINNER – EFFIE 2015
Campaign: Purity Test
Client: Valvis Holding
Brand: Aqua Carpatica
Entrant Agency: CohnandJansen JWT
Media Agency: Media Investment
Campania AQUA Carpatica - Testul puritatii
Mecanismul campaniei
TVC
POSM
Online / Test website
Online / Test Facebook
EFFIE Awards este un festival international sub licenta EFFIE Worldwide, Inc. EFFIE Awards a fost lansat in 1968, in SUA. Romanian EFFIE Awards este un eveniment de marca al industriei de marketing si comunicare, organizat de International Advertising Association Romania (IAA Romania), in parteneriat cu Uniunea Agentiilor de Publicitate din Romania (UAPR) si implementat de The Institute.
