In cadrul unei ceremonii care a avut loc la Palais des Festivals, azi au fost anuntati castigatorii categoriilor Promo & Activation, Creative Effectiveness, Direct, PR de la Cannes Lions 2014.
Campania “Sorry, I spent it on myself”, creata de Adam & Eve DDB London pentru Harvey Nichols a castigat Grand Prix-ul la categoria Promo & Activation, prezidata de Susan Credle (Chief Creative Officer, Leo Burnett, GLOBAL).
La Promo & Activation, McCann Erickson Bucharest si MRM Worldwide Romania au luat un Bronze Lion pentru campania "Bucharest, not Budapest", creata pentru ROM.