Case Study: Ikea - Second Hand

Timp de 8 saptamani, Ikea si-a incurajat cumparatorii sa vanda produsele vechi, in loc sa le arunce, prin campania Second Hand. Canapele, comode si paturi vechi au fost reconditionate si au beneficiat de acelasi buget de promovare ca produsele Ikea noi.

Agency: SMFB Oslo
Creatives: Alexander Gjersoe, Hans Magne Ekre
Designer: Nicklas Hellborg
Production company: Animasjonsdepartementet, Factory



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