Marketing Research 2012 - Shopper Research

SMARK TV

Autor: Mihaela Craciunescu
Montaj: Adrian Maraloiu

Panelul 3, Shopper Research, din cadrul evenimentului Marketing Research 2012 i-a avut ca invitati pe Fabio Martins (Global Shopper & Retail Shopper Director, Ipsos Global), Gabriela Luca (Cercetator, GfK Romania), Malina Titirez (Client Service Director, Exact Cercetare si Consultanta), Dragos Cirneci (Senior Consultant,Synergon Consulting), Daniel Enescu (Managing Partner, Daedalus Millward Brown) si Tudor Galos (Consumer Marketing Manager, Microsoft Romania). Pe masa discutiilor au fost aduse subiecte precum instrumentele care monitorizeaza comportamentul de consum, factorii care influenteaza decizia de achizitie online sau folosirea noilor tehnologii in shopper research.

Companii

Ipsos Research Daedalus Millward Brown Exact Cercetare si Consultanta GfK Daedalus Millward Brown GfK Millward Brown Exact Cercetare si Consultanta

Branduri

Microsoft Gabriela Fabio

Oameni

Mihaela Craciunescu Tudor Galos Gabriela Luca Daniel Enescu Malina Titirez Adrian Maraloiu Dragos Cirneci

Pozitii

Client Service Director Marketing Manager Managing Partner Consumer Marketing Manager Senior Consultant

Subiecte

Research, Marketing

Branded

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