Autor: Carmen Mihu
Montaj: Adrian Maraloiu
In cadrul conferintei Marketing research 2012, speakerii panelului Key consumer trends au venit in intampinarea participantilor prin expunerea unor trenduri identificate la nivel de consumator dar si a unor studii de caz ce au avut ca punct de pornire un astfel de trend, exemplificand astfel modalitati de implementare. Vedeti aici o parte dintre subiectele abordate in cadrul panelului de catre Ada Roseti (Director de Programe pe Europa de Sud-Est, Discovery Networks) si Andrei Canda (Client Service Director, Mercury Research), Violeta Bahaciu (Knowledge Research Manager, GfK Romania), Radu Bogdan (Managing Partner, Brennan Research & Consultants), Adina Nica (Consumer Insights and Brand Strategy Consultant, The Network), Dan Petre (Managing Partner, D&D Research), dar si Alina Tudose (Managing Director & Head of Strategy, CohnandJansen JWT).
