Site audits are exactly what they sound like—systematic reviews of your website’s performance in terms of benchmarks like search ranking, traffic numbers, time users spend on each page, external links viewers are using to get to your site, links visitors are clicking once they get to your site, etc.
When you track, collect, and record this data, you establish a clear, numbers-driven sense of your site’s performance. This allows you to implement site changes, additions, and improvements from a strategic vantage point.
