Publicity gained without paid advertising. This can be content from great posts on social media, content from journalists or editors and more. This is a core goal of content marketing—to attract qualified users via content rather than paid media.
![[In 2026] Eliza Rogalski: Va deveni atat de scump sa facem paid media, incat probabil fie vom cumpara, fie vom "inchiria" astfel de spatii](https://media.iqads.ro/2014/09/eliza-r-cover-410.jpg)
Publicity gained without paid advertising. This can be content from great posts on social media, content from journalists or editors and more. This is a core goal of content marketing—to attract qualified users via content rather than paid media.