Publicity gained without paid advertising. This can be content from great posts on social media, content from journalists or editors and more. This is a core goal of content marketing—to attract qualified users via content rather than paid media.
![[PR Playbook] Gerhald Ernst: În gălăgia de azi, cel mai important atu rămâne autenticitatea unui comunicator și relația pe care o construiește cu jurnalistul](https://media.iqads.ro/2025/04/fotojet-2025-04-04t112739-108-cover-410.jpg)
Publicity gained without paid advertising. This can be content from great posts on social media, content from journalists or editors and more. This is a core goal of content marketing—to attract qualified users via content rather than paid media.