Bas Korsten, Global Chief Creative Officer for Innovation EMEA and CCO at VML, is in love and haunted by ideas in the same time. However, he knows when to let go: when he cannot give them the time they need to grow. Bas graduated as a Logistics Engineer but moved into advertising as a copywriter. He became Creative Director of DDB Amsterdam and joined JWT Amsterdam in 2012. With double Grand Prix-winning campaign ‘The Next Rembrandt’, the agency was named Cannes Lions 2016 ‘Innovation Agency of the Year’.
In December 2019, Bas was promoted to Global Chief Creative Officer at Wunderman Thompson. In March 2023, Bas launched ‘The Mammoth Meatball’ for cultured meat company VOW and won multiple Grand Prix. Bas has won 70 Cannes Lions (6 Grand Prix) and invented a new sport: FootGolf.
