Following the landmark 30-year agreement between Yahoo and Taboola, Newsroom AI is entering into a significant commercial partnership with Taboola in Romania. This move builds on Newsroom AI's established track record as a leading commercial partner of Yahoo over the past decade and marks a strategic step in enhancing its role in the digital advertising marketplace.
Combining Strengths for Groundbreaking Impact
This partnership brings together Newsroom AI's experience in delivering impactful digital advertising and Taboola's extensive network and reach in the sector. Under the partnership, Newsroom AI are the exclusive resellers for Yahoo traffic for advertisers in Romania.
Irina Morosanu, Chief Revenue Officer at Newsroom AI, highlights the practical implications of this collaboration: "Teaming up with Taboola allows us to leverage our insights in digital advertising with their extensive reach. This step is more than strategic; it's a practical move towards reshaping how digital advertising delivers value."
Expanding Digital Horizons
The partnership is expected to drive significant benefits to brand and agency partners. Integrating Newsroom AI's generative AI platform with Taboola's extensive advertising network on YAHOO’s inventory, the partnership aims to unlock new possibilities for targeted, engaging, and high-performing digital ad campaigns.
Setting the Pace for Future Advertising Innovations
The partnership between Newsroom AI and Taboola is poised to set new standards in performance media. By integrating generative AI technology with a deep understanding of the advertising market, both companies aim to transform how brands connect with audiences globally.
