Online women's clothing and footwear store DeeZee integrates the Buy Now Pay Later payment method offered by the financial company PayPo, joining a growing number of online retailers relying on this financial tool to increase sales.
The PayPo payment option (buy now, pay later) is already available for several online stores in Romania, joined by Deezee.eu/ro. This payment method gives online shoppers a 30-day grace period to make the payment at no additional cost. During this time, customers decide whether to keep the products (and then pay to PayPo) or return (in which case the related funds will not be blocked).
"For DeeZee customers, the benefits of Buy Now Pay Later are more than obvious. For us, the user experience is very important, and we always focus on finding new functionalities for them, and the diversity of payment methods is one of the priorities. We already have the experience of working with BNPL solutions in other markets, and we believe in their potential on the Romanian market. We are convinced that implementing such a solution will help us a lot in gaining customer loyalty", said Maciej Marchwicki, Vice President DeeZee.
The BNPL payment method is considered the preferred payment method among Millennials and Generation Z, given the flexibility they want in transactions, which banks are struggling to meet. At the same time, retailers must prepare for an increasingly complex global digital economy where tech-savvy consumers have varied shopping options. By implementing BNPL-type solutions like PayPo, merchants can increase their conversion rate and sales, but also gain new customers.
”BNPL is ultimately a win-win for consumers by giving them more flexibility and more control over what and how they buy. Merchants are attracting new Millennial and Gen Z customers, getting more repeat visits and converting shopping carts with much higher values. Because a positive shopping experience is key to customer retention, a great payment method means they'll come back again and again. Therefore, we are pleased to announce the integration with DeeZee, the fashion sector being one of the big winners of this payment solution", said Raul Duma, PayPo Romania General Manager.
Founded in 2016 by Radoslaw Nawrocki (Founder & CEO PayPo), the company PayPo is the market leader in Poland, holding a market share of over 80%. The PayPo payment method is already used by more than 25,000 online stores, with more than 1,000,000 active accounts of customers who want to buy now and pay later.
DeeZee is one of the largest online shoe store chains in Poland, part of the CCC group, the leader in the retail footwear market in the CEE region and one of the largest shoe manufacturers in Europe. CCC has more than 1200 stores in 23 countries and 50 mobile platforms in Europe and other parts of the world.
