In cadrul Galei de Premiere Internetics 2019, festival ce premiaza inteligenta digitala si excelenta in comunicarea online, care a avut loc pe 18 noiembrie, la Ateneul Roman, au fost acordate 43 de trofee, dintre care 17 trofee de Aur, 23 de Argint si 1 Grand Prix.
Trofeul Agentia Anului a revenit agentiei Leo Burnett Romania cu 8 trofee obtinute si alte 3 nominalizari. Trofeul Digital Client of the Year a mers anul acesta la Samsung Romania, gratie unui Grand Prix, celor 3 trofee Gold, unui trofeu Silver si altor 3 nominalizari.
Internetics 2019 a adus pe scena Ateneului Roman 15 agentii si companii: Cheil Centrade Romania, Cohn&Jansen JWT, GMP+WEBSTYLER, Graffiti PR, Jazz Communication, Kaufland Romania & 50s Digital, Kubis Interactive, Leo Burnett Romania, Marks, Most Wanted Advertising, MRM // McCann, MSL The Practice, Publicis Romania, Sector 7 si WorkHorse.
Top 3 agentii, conform punctelor acumulate din premiile si nominalizarile obtinute, este:
1. Leo Burnett Bucharest;
2. MRM // McCann;
3. GMP+Webstyler.
Topul clientilor arata astfel:
1. Samsung Romania;
2. KFC Romania (2 trofee Gold, 2 Silver);
3. Telekom (2 Gold, 1 Silver, 2 nominalizari).
Leo Burnett Bucharest a castigat premii pentru lucrarile „The Banknote Concert” (1 Grand Prix in „Digital component of an integrated campaign: Durables” si 3 trofee Gold in sectiunile „Mobile Campaigns”, „Digital Brand Experience” si „Digital component of an integrated campaign: Durables”), „STORYTIME” (2 trofee Gold in sectiunile „Mobile Apps” si „Full Digital Campaign”, 1 trofeu Silver in „Digital Craft” si o nominalizare in „Digital Brand Experience”) si „Life Without Irritations”, realizata impreuna cu Graffiti PR (1 Silver in „Digital component of an integrated campaign: FMCG – Non food”). Lucrarile „Unlock Museums Night” si „BURNOUT HOTLINE” au fost nominalizate in categoria „Mobile Campaigns”, respectiv „Full Digital Campaign”.
MRM // McCann a obtinut trofee pentru „Rom Autentic - Facebook page” (1 Gold in categoria „Social Media Pages”), „Sprite – Haters” (1 trofeu Golden pentru „Social Media Special Mechanics”), „Albalact - Tecsesti vlogs” (1 trofeu Silver in categoria „Online PR Special Projects”), „KFC - Random series” (1 trofeu Silver pentru „Online Branded Content” si 1 trofeu Gold pentru „Digital component of an integrated campaign: Retail”), „KFC – Friendzone” (1 Gold la „Online Branded Content”), „KFC – Smart Chat” (1 Silver pentru „Gamification”) si „Coca-Cola – Unity Tracks” (1 Gold in categoria „Digital component of an integrated campaign: FMCG – Drinks” si 1 Silver pentru „Digital Brand Experience”. Lucrarile „Coca-Cola - Instagram page” si „Coca-Cola Half-Full” au fost nominalizate in categoriile „Social Media Pages”, respectiv „Social Media Special Mechanics”.
GMP+WEBSTYLER a obtinut pentru campania „Long live the neighbor's goat!”4 premii (1 Silver pentru „Viral Non Video”, 2 trofee Gold in categoriile „Social Media Special Mechanics” si „Online PR Special Projects”, 1 Silver pentru „Digital component of an integrated campaign: Art, Culture, Media and Entertainment”) si o nominalizare in „Brand Associated Communities”.
Trofee Gold au mai plecat spre alte 5 lucrari: „You never know when bad luck strikes” pentru „Viral Video” // Sector 7, „Logitech #speedchallenge” pentru „Brand Associated Communities” // WorkHorse, „Animaterra 2 - The Fantastic World - Mobile APP” pentru „Gamification” // Kaufland Romania & 50s Digital, „The first intelligent banking” pentru „Services”, pentru categoria „Digital component of an integrated campaign” // Cohn&Jansen JWT si „Unquiet Voices” in sectiunea „Social campaigns, political and awareness messages” // Cheil Centrade Romania & ANAIS Association.
De asemenea, juriul a mai acordat extra competitie urmatoarele distinctii speciale:
- Premiul special al juriului – Best Use of Technology by glo: „The Banknote Concert” de la Leo Burnett Romania pentru Samsung Romania (proiect ce a obtinut alte 3 trofee Gold in fiecare dintre categoriile mari ale competitiei, plus Grand Prix in „Digital component of an integrated campaign: Durables”);
- Premiul special Youtube - YOUTUBE ADS LEADERBOARD, pentru campania „eMAG: Libertate in fiecare zi”, de la Papaya Advertising pentru eMAg.
- Premiul special YOUTUBE ADS LEADERBOARD PEOPLE’S CHOICE acordat campaniei Istoria alternativa ING, de la Headvertising, in urma voturilor persoanelor prezente in sala la Gala Internetics 2019;
- La acestea se adauga Agency of the Year, marele premiu al competitiei sustinut de UniCredit Bank: Leo Burnett Romania;
- Digital Client of the Year, trofeu care a mers anul acesta la Samsung Romania.
- Trofeul Special - Traiasca Capra Vecinului merge catre „Romania has rockers blood!”, de la Most Wanted Advertising pentru Rock FM.
Editia 2019 a competitiei Internetics a inregistrat cele mai multe aplicatii din ultimii ani.
Peste 170 de campanii au fost inscrise in competitie de la 35 de agentii si companii participante, pentru 61 de branduri, jurizate de peste 60 de specialisti in domeniu. Presedintele Juriului Internetics 2019 a fost Lars Samuelsen, Chief Strategy Officer & Head of Digital la Grey Nordic.
Petrecerea care a sarbatorit castigatorii Internetics 2019, PLASTI PRIX X INTERNETICS AFTER PARTY, a fost una plastic aware, in contextul in care Gala Internetics s-a alaturat initiativei Plasti Prix, trofeele oferite la editia din 2020 a competitiei urmand sa fie realizate din plastic reciclat.
Gala a fost prezentata de de Alex Cotet si Raul Gheba de la Sector 7.
Lista nominalizarilor si campaniilor castigatoare
Category 1: Digital Platforms
1.1. SITES
Microsites
SILVER
Work: Unquiet Voices
Client: ANAIS Association
Brand: ANAIS Association
Author: Cheil Centrade Romania
Other credits: Atelieru, Bad Unicorn, Studioset
Thank you:
Cheil Centrade: Ioana Zamfir – Creative Director; Roxana Nita – Group Creative Director / Art Director; Adina Stanescu – Group Creative Director / Copywriter; Ileana Ghita – Account Director; Monica Garbur – Head of AV Production; Paula Stan – Head of Digital Development; Mona Opran – COO;
Atelieru: Andrei Dutulescu – Project Manager; Cristina Bara - Senior Web Developer;
Bad Unicorn: Monica Felea – PR Director; Anca Spiridon – PR Manager;
Studioset: Ioana Mischie – Artistic Direction.
1.2. SOCIAL MEDIA
Viral Video
GOLD
Work: You never know when bad luck strikes
Client: Catmobile
Brand: Catmobile
Author: Sector 7
Thank you:
Sector 7: Alex Cotet – Director and Copywriter; Roxana Andrei – Producer; Raul Gheba – Copywriter;
Catmobile: Marian Lupu;
Cosmin Nedelcu; Global Entertainment
Nominee:
Work: Bergenbier Bottlecup Challenge
Client: Bergenbier S.A.
Brand: Bergenbier
Author: V8 INTERACTIVE
Other credits: Studioset; Zenith; First Content
Thank you:
V8 INTERACTIVE: Andrei Dragu – Business Development Director; Corina Angearu – Client Service Director; Olga Hosu – PR Manager; Oana Nastase – Strategy Director; Andra Ghinea – Senior Account Manager; Roxana Cicea – Digital Account Manager; Iulia Bivolaru – Account Manager; Cosmin Baba – Creative Director; Alex Buta – Senior Art Director; Vlad Tataru – Senior Copywriter; Matei Paspan – Head of Media; Elena Sumudica – Social Media Manager.
Viral Non Video
SILVER
Work: KFC - McDonald's: long live the neighbor's goat!
Client: PressOne
Brand: PressOne
Author: GMP+WEBSTYLER
Other credits: GMP PR
Thank you:
Don Lothrop; Trevor Lothrop; Mihnea Maruta; Cristina Butunoi; Diana Nica; George Popa; Cosmin Nicola; Elena Ciric; Andra Nicula; Lucian Cernat; Cosmin Hritcu; Alexandra Olivotto; Ioana Munteanu; Ioana Manoiu; Felix Tataru; Bogdan Nitu.
Social Media Pages
GOLD
Work: Rom Autentic - Facebook page
Client: Kandia Dulce
Brand: Rom
Author: MRM // McCann
Other credits: UM
Thank you:
MRM // McCann: Laura Belc – Group Creative Director; Adina Stanescu – Group Creative Director; Andreea Apostoliu – Digital Planner; Ionut Raicu – Art Director; Madalina Pop – Copywriter; Laura Catea – Web-Designer; Cosmin Voicu – Copywriter; Alina Robu – Social Media Manager; Andreea Sofrone – Group Account Director;
UM: Alina Carasol – Group Account Director; Monica Nastase – Media Manager.
Nominee:
Work: Samsung Romania Instagram Page
Client: Samsung Romania
Brand: Samsung
Author: Cheil Centrade Romania
Other credits: MSL The Practice, STARCOM Romania
Thank you:
Samsung: Simona Panait - Marketing Director, Samsung Romania & Bulgaria; Ioana Sigarteu - Corporate Communication Manager; Corina Enache - Social Media Specialist
Cheil-Centrade: Radu Bucur – Social Media Coordinator; Petruta Ciuica - Social Media Manager; Maria Toma - Social Media Manager; Andrei Purecel - Social Media Manager; Eduard Cirstea – Art Director; Luca Costea – Copywriter; Oana Sandru – Copywriter; Sabina Popa – Art Director; Roxana Nita – Group Creative Director; Adina Stanescu - Group Creative Director; Ioana Zamfir – Creative Director, Ileana Ghita – Account Director; Gabriela Nanu – Digital Business Leader.
Nominee:
Work: Coca-Cola - Instagram page
Client: TCCC Romania
Brand: Coca-Cola
Author: MRM // McCann
Thank you:
MRM//McCann: Simona Suman; Ioana Enache; Corina Ionita; Andreea Sofrone; Rocsana Marin; Vlad Camanaru; Alina Robu;
Coca-Cola Romania: Iuliana Nedelcu; Corina Rijnita; Alexandra Caraulani; Andreea Cotet.
Social Media Special Mechanics
GOLD
Work: Sprite - Haters
Client: TCCC Romania
Brand: Sprite
Author: MRM // McCann
Other credits: McCann, UM, McCann PR
Thank you:
MRM // McCann: Simona Suman, Ioana Zamfir – Co-Creative Director; Ioana Enache – Group Creative Director; Corina Ionita – Head of Art; Andrei Balan – Head of Planning; Alex Budin – Head of Technology; Andreea Sofrone – Group Account Director; Catalina Popescu - Account Manager; Alina Robu – Social Media Manager;
McCann: Amalia Jakab – Group Account Director; Alina Tomescu – Account Manager; Tiberiu Munteanu – Head of AV; Alex Ionescu – AV Producer;
UM: Victor Croitoru - CEE Regional New Business & Strategy Director; Sandina Crisarcu - Head of Planning; Dana Chitrusca - Account Director; Oana Grigore - Account Manager; Andreea Gavrilescu - Digital Planner;
Coca-Cola: Iuliana Nedelcu - Marketing Manager Sparkling Drinks; Oana Nuta - Senior Brand Manager; Andreea Mitrica - Brand Manager.
GOLD
Work: Long live the neighbor's goat!
Client: PressOne
Brand: PressOne
Author: GMP+WEBSTYLER
Other credits: GMP PR
Thank you:
Don Lothrop; Trevor Lothrop; Mihnea Maruta; Cristina Butunoi; Diana Nica; George Popa; Cosmin Nicola; Elena Ciric; Andra Nicula; Lucian Cernat; Cosmin Hritcu; Alexandra Olivotto; Ioana Munteanu; Ioana Manoiu; Felix Tataru; Bogdan Nitu.
SILVER
Work: How to OLX
Client: OLX Romania
Brand: OLX Romania
Author: Jazz Communication
Thank you:
Jazz: Andreea Ghenoiu - Creative & Copywriter; Miruna Dumitrescu – Copywriter; Gabriel Miu - Senior Art Director; Raluca Craioveanu - Account Director; Alexandra Coanca - Account Executive; Andreea Calarasu - Creative Planner;
OLX: Roxana Stanoae - Performance Manager; Cristina Sauciuc - Brand Manager; Paul Neagoe - Business Manager.
SILVER
Work: Logitech #speedchallenge
Client: Logitech Romania
Brand: Logitech G502 LIGHTSPEED
Author: WorkHorse
Other credits: Logitech Romania
Thank you:
WorkHorse: Florin Ivan – Copywriter, Director, Producer; Toto Eremia – Copywriter; Dan Petru – DP; Bogdan Trestianu – Video Editor; Dan Petru - DP, producer;
Logitech: Irina Folea – Project Manager; Larisa Popescu - Gaming Marketing Manager SEE;
Alex Mocanu, Kepa, Cojom Aleko si Nerub.
Nominee:
Work: Coca-Cola Half-Full
Client: TCCC Romania
Brand: Coca-Cola
Author: MRM // McCann
Other credits: UM, McCann PR, McCann
Thank you:
MRM//McCann: Simona Suman; Ioana Enache; Corina Ionita; Alex Budin; Andreea Sofrone; Rocsana Marin; Vlad Camanaru;
McCann: Amalia Jakab; Madalina Patachia;
UM: Victor Croitoru; Sandina Crisiarcu; Dana Chitrusca; Oana Grigore; Andreea Gavrilescu;
McCann PR: Lavinia Chican; Mihaela Dumitrascu; Maria Iordache;
Coca-Cola Romania: Iuliana Nedelcu; Corina Rijnita; Alexandra Caraulani.
Online PR Special Projects
GOLD
Work: Long live the neighbor's goat
Client: PressOne
Brand: PressOne
Autor: GMP+WEBSTYLER
Other credits: GMP PR
Thank you:
Don Lothrop; Trevor Lothrop; Mihnea Maruta; Cristina Butunoi; Diana Nica; George Popa; Cosmin Nicola; Elena Ciric; Andra Nicula; Lucian Cernat; Cosmin Hritcu; Alexandra Olivotto; Ioana Munteanu; Ioana Manoiu; Felix Tataru; Bogdan Nitu.
SILVER
Work: Albalact - Tecsesti vlogs
Client: Albalact
Brand: Albalact
Author: MRM // McCann
Other credits: McCann, McCann PR
Thank you:
Albalact: Cristina Miclea – Marketing Director; Miruna Mihalache – Senior Brand Manager;
McCann Worldgroup: Catalin Dobre - Chief Creative Officer; Alex Ionescu – AV Producer;
MRM: Simona Suman – Creative Director; Laura Belc – Group Creative Director; Irina Tanase – Copywriter; Cerasela Usturoi – Art Director; Adelina Luca – Account Director;
McCann PR: Sorina Iordan; Lavinia Chican.
SILVER
Work: #DoneOnPeriod
Client: European Women Alliance / EWA
Brand: European Women Alliance / EWA
Author: Publicis Romania
Thank you:
Publicis: Silviu Nedelschi - Executive Creative Director; Jorg Riommi - Chief Creative Director; Cristian Anton - Art Director; Albertina Coacci - Group Creative Director; Ruxandra Drilea – Copywriter; Monica Munteanu - PR Director; Andreea Grigorean - PR Director; Alexandra Caciur - Digital Experience Director; Camelia Efrimov - A/V Production Director;
Animotion - Post Production; Saga Film - Production Company.
SILVER
Work: Project Stratos
Client: Samsung Romania
Brand: Samsung
Author: MSL The Practice
Other credits: Viral Studios
Thank you:
MSL The Practice: Monica Jitariuc – Managing Director; Sarah Stan-Boustani – PR Director; Alina Nechifor – PR Manager; Mihaela Ciocan – PR Executive.
1.3. MOBILE
Mobile Apps
GOLD
Work: STORYTIME
Client: Telekom
Brand: Telekom
Author: Leo Burnett Romania
Other credits: Media Investment
Thank you:
Leo Burnett: Vasilije Corluka - Chief Creative Officer; Ali Bati – Creative Director; Victor Stroe – Associate Director and Head of Strategy; Diana Alexa – Managing Director; Andreas Aron – Group Creative Director;Miruna Potop – Copywriter; Silvana Frinculescu – Art Director; Andreea Mantescu – UX & Digital Art Director; Mihai Lucanu – Business Unit Director; Maria Ilea – Digital Account Manager; Laura Moisa – Brand Communication Manager; Mirabela Manea - Digital Dept. Coordinator; Dan Frinculescu – Contributor Creative Director; Maria Zvinca – Digital Planner; Sorin Deleanu - A/V Producer;
Telekom: Andreas Elsner - Chief Commercial Officer - Residential Segment; Ruxandra Rau - Director Brand & Communication Strategy; Stefania Rusu - Head of Brand & Marketing Communication; Katerina Todorovski - Expert Brand & Communication; Ciprian Postelnicu - Head of Media; Ruxandra Voda - Director Corporate Communication.
SILVER
Work: Animaterra 2 - The Fantastic World - Mobile APP
Client: Kaufland
Brand: Kaufland
Author: 50s Digital
Thank you:
Kaufland: Alina Golopenta; Cristian David; Carmen Boer; Cosmin Ezaru; Cornel Crihana; Ionut Ciobanu; Florin Ciobanu.
Nominee:
Work: dARe by Samsung
Client: Samsung Romania
Brand: Samsung
Author: MSL The Practice
Other credits: Leo Burnett; Centrade Cheil
Thank you:
MSL The Practice: Monica Jitariuc – Managing Director; Sarah Stan-Boustani - PR Director; Alina Nechifor – PR Manager; Mihaela Ciocan – PR Executive.
Mobile Campaigns
GOLD
Work: The Banknote Concert
Client: Samsung Romania
Brand: Samsung
Author: Leo Burnett Romania
Other credits: The Practice; Starcom; Centrade Cheil
Thank you:
Samsung: Simona Panait - Marketing Director; Livia Fericean - Corporate Citizenship & Public Affairs Manager; Ioana Sigarteu - Corporate Communication Manager; Corina Enache - Social Media Specialist;
Leo Burnett: Vasilije Corluka - Chief Creative Officer; Andrei Nica – Group Creative Director; Miruna Potop – Copywriter; Silvana Frinculescu – Art Director; Catalin Grigore – Art Director; Codrin Neagu – Graphic Designer; Victor Stroe – Associate Director & Head of Strategy; Maria Sarivan – Strategic Planner; Diana Alexa – Managing Director; Adina Redes– Brand Communication Director; Monica Iosif – Senior Brand Communication Manager; Sorin Deleanu – Producer; Alexandru Zlavog – Producer.
Nominee:
Work: Unlock Museums Night
Client: Samsung Romania
Brand: Samsung
Author: Leo Burnett Romania
Other credits: The Practice; Starcom; Centrade Cheil; One Night Gallery
Thank you:
Samsung: Simona Panait - Marketing Director; Livia Fericean - Corporate Citizenship & Public Affairs Manager; Ioana Sigarteu - Corporate Communication Manager; Corina Enache - Social Media Specialist;
Leo Burnett: Ali Bati - Creative Director; Andrei Nica – Group Creative Director; Marina Cordun – Copywriter; Catalin Grigore – Art Director; Victor Stroe – Associate Director & Head of Strategy; Maria Sarivan – Strategic Planner; Diana Alexa – Managing Director; Adina Redes – Brand Communication Director; Monica Iosif – Senior Brand Communication Manager; Raluca Acuculitei – Brand Communication Executive.
1.4. DIGITAL CRAFT
Best App Design
SILVER
Work: STORYTIME
Client: Telekom
Brand: Telekom
Author: Leo Burnett Romania
Other credits: Media Investment
Thank you:
Leo Burnett: Vasilije Corluka - Chief Creative Officer; Ali Bati – Creative Director; Victor Stroe – Associate Director and Head of Strategy; Diana Alexa – Managing Director; Andreas Aron – Group Creative Director;Miruna Potop – Copywriter; Silvana Frinculescu – Art Director; Andreea Mantescu – UX & Digital Art Director; Mihai Lucanu – Business Unit Director; Maria Ilea – Digital Account Manager; Laura Moisa – Brand Communication Manager; Mirabela Manea - Digital Dept. Coordinator; Dan Frinculescu – Contributor Creative Director; Maria Zvinca – Digital Planner; Sorin Deleanu - A/V Producer;
Telekom: Andreas Elsner - Chief Commercial Officer - Residential Segment; Ruxandra Rau - Director Brand & Communication Strategy; Stefania Rusu - Head of Brand & Marketing Communication; Katerina Todorovski - Expert Brand & Communication; Ciprian Postelnicu - Head of Media; Ruxandra Voda - Director Corporate Communication.
Category 2: Digital Strategies
2.1. COMMUNITIES
Brand Associated Communities
GOLD
Work: Logitech #speedchallenge
Client: Logitech Romania
Brand: Logitech G502 LIGHTSPEED
Author: WorkHorse
Other credits: Logitech Romania
Thank you:
WorkHorse: Florin Ivan – Copywriter, Director, Producer; Toto Eremia – Copywriter; Dan Petru – DP; Bogdan Trestianu – Video Editor; Dan Petru - DP, producer.
Logitech: Irina Folea – Project Manager; Larisa Popescu - Gaming Marketing Manager SEE;
Alex Mocanu, Kepa, Cojom Aleko si Nerub.
SILVER
Work: Romania has rockers blood
Client: Media Group Services International
Brand: Rock FM
Author: Most Wanted Advertising
Partner: Donorium
Other credits: Rogalski Damaschin PR
Thank you:
Most Wanted Advertising: Andrei Munteanu - Creative Partner; Victor Oprisan - Creative Partner; Andreea Sandu - Managing Partner;
Rock FM: Razvan Exarhu - Morning Glory Show Host & Campaign Initiator; Anne-Marie Ionescu - Marketing Manager.
Nominee:
Work: Long live the neighbor's goat!
Client: PressOne
Brand: PressOne
Author: GMP+WEBSTYLER
Other credits: GMP PR
Thank you:
Don Lothrop; Trevor Lothrop; Mihnea Maruta; Cristina Butunoi; Diana Nica; George Popa; Cosmin Nicola; Elena Ciric; Andra Nicula; Lucian Cernat; Cosmin Hritcu; Alexandra Olivotto; Ioana Munteanu; Ioana Manoiu; Felix Tataru; Bogdan Nitu.
Brand Built Communities
SILVER
Work: Kinder Milky Stories
Client: Ferrero Romania
Brand: Kinder Felie de Lapte
Author: Jazz Communication
Thank you:
Ferrero Romania: Diana Pasoi - Marketing Director; Anca Geana - Brand Manager; Sabina Huzum - Brand Manager;
Jazz Communication: Andreea Ghenoiu - Creative Director; Andrei Stanciu – Copywriter; Alexandru Rosca - Art Director; Andreea Calarasu - Strategic Planner; Diana Benko - Brand Activation Director; Alexandra Mihus - Account Director; Nicoleta Dumitru - Account Manager; Carmen Raduta - Account Executive;
Cristiana Andrei - Independent Digital Strategist.
Nominee:
Work: #DoneOnPeriod
Client: European Women Alliance / EWA
Brand: European Women Alliance / EWA
Author: Publicis Romania
Thank you:
Publicis: Silviu Nedelschi - Executive Creative Director; Jorg Riommi - Chief Creative Director; Cristian Anton - Art Director; Albertina Coacci - Group Creative Director; Ruxandra Drilea – Copywriter; Monica Munteanu - PR Director; Andreea Grigorean - PR Director; Alexandra Caciur - Digital Experience Director; Camelia Efrimov - A/V Production Director;
Animotion - Post Production; Saga Film - Production Company
2.2. ONLINE BRANDED CONTENT
GOLD
Work: KFC - Friendzone
Client: KFC Romania
Brand: KFC
Author: MRM // McCann
Other credits: McCann, UM, Golin
Thank you:
MRM // McCann: Ion Cojocaru - Content Director; Simona Suman - Creative Director; Andrei Balan - Head of Strategy; Corina Ionita - Head of Art; Iulia Boloca - Copywriter; Adina Ciocan - Art Director; Oana Grasu - Group Account Director; Ruxandra Florescu - Account Manager; Simona Mocanu - Account Manager;
UM: Dora Boldor - Account Director; Andreea Pinzariu - Media Manager; Cristi Ene - Senior Digital Planner;
McCann: Costin Bogdan - Creative Director; Tiberiu Munteanu - Head of AV; Platon Alexandru - AV Producer; Anca Crisan - AV Producer;
Production: George Gugulici; Radu Voinea; Mirela Muresan; Andrei Cotarta;
Golin: Alexandra Ion - Digital Manager; Claudia Bodnar - Junior Digital Associate; Constanda Marina - Senior PR Manager; Ana-Maria Stoica - Senior Media Associate; Diana Pralea - Media Associate;
KFC: Monica Eftimie - Chief Marketing Officer; Monica Douglas - Marketing Director; Tina Cretu - Senior Digital Marketing Manager; Gina Zgubea - Senior Digital Marketing Manager; Ionela Vacaru - Brand Manager; Gabriel Alin Nenciu - Senior Brand Manager; Roxana Matasel - Marketing Strategic Planner; Cosmin Canteri - Senior Retail Marketing Manager.
SILVER
Work: KFC - Random series
Client: KFC Romania
Brand: KFC
Author: MRM // McCann
Other credits: McCann, UM, Golin
Thank you:
MRM // McCann: Ion Cojocaru - Content Director; Simona Suman - Creative Director; Andrei Balan - Head of Strategy; Corina Ionita - Head of Art; Cosmin Voicu - Copywriter; Laura Catea - Art Director; Oana Grasu - Group Account Director; Ruxandra Florescu - Account Manager; Simona Mocanu - Account Manager;
UM: Dora Boldor - Account Director; Andreea Pinzariu - Media Manager; Cristi Ene - Senior Digital Planner;
McCann: Costin Bogdan - Creative Director; Tiberiu Munteanu - Head of AV; Platon Alexandru - AV Producer; Anca Crisan - AV Producer;
Production: George Gugulici; Radu Voinea; Mirela Muresan; Andrei Cotarta;
Golin: Alexandra Ion - Digital Manager; Claudia Bodnar - Junior Digital Associate; Constanda Marina - Senior PR Manager; Ana-Maria Stoica - Senior Media Associate; Diana Pralea - Media Associate;
KFC: Monica Eftimie - Chief Marketing Officer; Monica Douglas - Marketing Director; Tina Cretu - Senior Digital Marketing Manager; Gina Zgubea - Senior Digital Marketing Manager; Ionela Vacaru - Brand Manager; Gabriel Alin Nenciu - Senior Brand Manager; Roxana Matasel - Marketing Strategic Planner; Cosmin Canteri - Senior Retail Marketing Manager.
SILVER
Work: Logitech #speedchallenge
Client: Logitech Romania
Brand: Logitech
Author: WorkHorse
Other credits: Logitech Romania
Thank you:
WorkHorse: Florin Ivan – Copywriter, Director, Producer; Toto Eremia – Copywriter; Dan Petru – DP; Bogdan Trestianu – Video Editor; Dan Petru - DP, producer;
Logitech: Irina Folea – Project Manager; Larisa Popescu - Gaming Marketing Manager SEE;
Alex Mocanu, Kepa, Cojom Aleko si Nerub
SILVER
Work: Drama out of nothing
Client: Sanofi Romania
Brand: MagneVie Stress Resist
Author: Publicis Romania
Thank you:
Publicis: Jorg Riommi - Chief Creative Director; Romulus Petcan - Group Creative Director; Gabriel Gherca - Group Creative Director; Laur Raboj – Copywriter; Florin Padurean - Art Director; Lucian Gavril - Account Director; Angi Bolocan - PR Director; Ioana Moasa - PR Executive; Camelia Efrimov - A/V Production Director; Sherin Arabo - Digital Art Director; Bogdan Voina - Events Production Director; Delia Danu - Events Production Director; Andreea Racoceanu – Senior Account Executive; Cristian Buha – Account Manager; Catalin Albu – Client Service Director; Andreea Grigorean – PR Officer;
Saga Film - Production Company; Animotion - Post Production.
2.3. DIGITAL BRAND EXPERIENCE
GOLD
Work: The Banknote Concert
Client: Samsung Romania
Brand: Samsung
Author: Leo Burnett Romania
Other credits: The Practice; Starcom; Centrade Cheil
Thank you:
Samsung: Simona Panait - Marketing Director; Livia Fericean - Corporate Citizenship & Public Affairs Manager; Ioana Sigarteu - Corporate Communication Manager; Corina Enache - Social Media Specialist;
Leo Burnett: Vasilije Corluka - Chief Creative Officer; Andrei Nica – Group Creative Director; Miruna Potop – Copywriter; Silvana Frinculescu – Art Director; Catalin Grigore – Art Director; Codrin Neagu – Graphic Designer; Victor Stroe – Associate Director & Head of Strategy; Maria Sarivan – Strategic Planner; Diana Alexa – Managing Director; Adina Redes– Brand Communication Director; Monica Iosif – Senior Brand Communication Manager; Sorin Deleanu – Producer; Alexandru Zlavog – Producer.
SILVER
Work: Coca-Cola – Unity Tracks
Client: TCCC Romania
Brand: Coca-Cola
Author: MRM // McCann
Other credits: UM, Syscom Digital, McCann
Thank you:
MRM//McCann: Simona Suman; Ioana Enache; Corina Ionita; Andreea Sofrone; Rocsana Marin; Vlad Camanaru;
UM: Victor Croitoru; Sandina Crisiarcu; Dana Chitrusca; Oana Grigore; Andreea Gavrilescu;
McCann: Amalia Jakab; Madalina Patachia;
Syscom Digital: Maia Novolan; Anca Jora;
Coca-Cola Romania: Iuliana Nedelcu; Corina Rijnita; Alexandra Caraulani; Andreea Cotet.
SILVER
Work: Animaterra 2 - The Fantastic World - Mobile APP
Client: Kaufland
Brand: Kaufland
Author: 50s Digital
Thank you:
Kaufland: Alina Golopenta; Cristian David; Carmen Boer; Cosmin Ezaru; Cornel Crihana; Ionut Ciobanu; Florin Ciobanu.
Nominee:
Work: STORYTIME
Client: Telekom
Brand: Telekom
Author: Leo Burnett Romania
Other credits: Media Investment
Thank you:
Leo Burnett: Vasilije Corluka - Chief Creative Officer; Ali Bati – Creative Director; Victor Stroe – Associate Director and Head of Strategy; Diana Alexa – Managing Director; Andreas Aron – Group Creative Director;Miruna Potop – Copywriter; Silvana Frinculescu – Art Director; Andreea Mantescu – UX & Digital Art Director; Mihai Lucanu – Business Unit Director; Maria Ilea – Digital Account Manager; Laura Moisa – Brand Communication Manager; Mirabela Manea - Digital Dept. Coordinator; Dan Frinculescu – Contributor Creative Director; Maria Zvinca – Digital Planner; Sorin Deleanu - A/V Producer;
Telekom: Andreas Elsner - Chief Commercial Officer - Residential Segment; Ruxandra Rau - Director Brand & Communication Strategy; Stefania Rusu - Head of Brand & Marketing Communication; Katerina Todorovski - Expert Brand & Communication; Ciprian Postelnicu - Head of Media; Ruxandra Voda - Director Corporate Communication.
2.4. GAMIFICATION
GOLD
Work: Animaterra 2 - The Fantastic World - Mobile APP
Client: Kaufland
Brand: Kaufland
Author: 50s Digital
Thank you:
Kaufland: Alina Golopenta; Cristian David; Carmen Boer; Cosmin Ezaru; Cornel Crihana; Ionut Ciobanu.
SILVER
Work: KFC – Smart Chat
Client: KFC Romania
Brand: KFC
Author: MRM // McCann
Other credits: McCann Romania; UM Romania; Golin Romania
Thank you:
MRM // McCann: Laura Belc (Group Creative Director); Madalina Pop (Copywriter); Ionut Raicu (Art Director); Dany Manea (Senior Developer); Alex Budin (Head of Technology); Andreea Sofrone (Group Account Director); Simona Mocanu (Account Manager);
UM Romania: Dora Boldor (Account Director); Andreea Pinzariu (Media Manager);
Golin Romania: Alexandra Ion (Digital Manager); Claudia Bodnar (Junior Digital Associate); Constanda Marina (Senior PR Manager); Ana-Maria Stoica (Senior Media Associate); Diana Pralea (Media Associate);
KFC: Monica Eftimie (Chief Marketing Officer); Monica Douglas (Marketing Director); Tina Cretu (Senior Digital Marketing Manager); Gina Zgubea (Senior Digital Marketing Manager); Ionela Vacaru (Brand Manager); Gabriel Alin Nenciu (Senior Brand Manager); Roxana Matasel (Marketing Strategic Planner); Cosmin Canteri (Senior Retail Marketing Manager).
Category 3: Interactive Campaigns
3.1. Digital component of an integrated campaign
Digital Component: FMCG – Drinks
GOLD
Work: Coca-Cola - Unity Tracks
Client: TCCC Romania
Brand: Coca-Cola
Author: MRM // McCann
Other credits: UM, Syscom Digital, McCann
Thank you:
MRM//McCann: Simona Suman; Ioana Enache; Corina Ionita; Andreea Sofrone; Rocsana Marin; Vlad Camanaru;
UM: Victor Croitoru; Sandina Crisiarcu; Dana Chitrusca; Oana Grigore; Andreea Gavrilescu;
Syscom Digital: Maia Novolan; Anca Jora;
McCann: Amalia Jakab; Madalina Patachia;
Coca-Cola Romania: Iuliana Nedelcu; Corina Rijnita; Alexandra Caraulani; Andreea Cotet.
SILVER
Work: The post-holiday holiday
Client: Ursus Breweries
Brand: Ursus Cooler
Author: Kubis Interactive
Other credits: Media Investment
Thank you:
Kubis: Alin Marghidanu – Creative Director; Alexandra Horvath – Group Creative Director; Alina Radut – Senior Art Director; Laura Fluture – Art Director; Paul Craciunescu – Copywriter; Stefan Chiritescu – Head of Strategy; Stefania Bercu – Strategic Planner; Cristina Schitco – Group Account Director; Andreea Sirbu – Account Executive; Sebastian Luba – Head of Social Media; Madalina Ioan – Social Media Manager; Daniel Placinta: Chief Technology Officer; Dani Ivan: Senior Front-End Developer;
Leo Burnett: Adriana Pascan - Creative Director; Andrei Nica - Group Creative Director; Miruna Potop – Copywriter; Silvana Frinculescu - Art Director; Victor Stroe - Associate Director & Head of Strategy; Corina Bratu - Senior Strategic Planner; Diana Alexa - Managing Director; Alina Medaru - Senior Account Manager; Raluca Acuculitei - Account Executive; Sorin Deleanu – Producer;
Media Investment: Zoltan Barti – Digital Media Manager; Alina Mihai – Digital Executive; Veronica Postelnicu – Senior Media Manager; Dora Parfene – Media Manager; Virginia Nutuloiu – Media Director;
URSUS Breweries: Victor Teiosanu – Premium Brands Director; Catalin Cirstea - Brand Manager; Adriana Negrea – Media Manager; Victor Popa - Integrated Communications Manager;
Mircea Bravo & Bunica.
Digital Component: FMCG – Non food
SILVER
Work: Life Without Irritations
Client: P&G
Brand: Gillette
Author: Leo Burnett Romania & Graffiti PR
Other credits: Mediacom
Thank you:
Leo Burnett: George Ilitoi – Copywriter; Irina Szellelki – Copywriter; Octav Ionita – Art Director; Bogdan Vintila - Creative Director; Corina Bratu – Senior Strategic Planner; Vera Cocis – Account Manager; Andreia Anghel – Account Director; Sorin Deleanu – A/V Producer;
Graffiti PR: Roxana Diaconescu; Alexandra Caltun;
P&G: Nikola Cvetkovic – Assistent Brand Manager Shave Care South East Europe; Denisa Ghita – Brand Manager Shave Care South East Europe.
Digital Component: Services
GOLD
Work: The first intelligent banking
Client: BCR
Brand: George
Author: Cohn&Jansen JWT
Other credits: Wavemaker; Atelieru de internet; One Night Gallery
Thank you:
BCR: Ionut Stanimir, Marketing & Communication Executive Director; Laura Andrei, Head of Marketing; Nicoleta Andreea Deliu, Head of Communication; Ana Maria Ghiurca, Digital Marketing Coordinator; Adrian Saveanu, George Brand Manager; Cristian Pirvu, Online Specialist; Maria Laura Plugaru, Online Communication Specialist; Catalin Ionita, Corporate Communication Coordinator; Cornelia Plesoianu, Brand Activation Coordinator; Adrian Stanciu, Merchandising Expert
Cohn&Jansen JWT: Andrei Cohn, Creative Director & Managing Partner; Alex Negoescu, Creative Director; Catalina Ceparu, Copywriter; Andrei Besliu, Art Director; Diana Caracota, Strategic Planner; Ruxandra Savulescu, Client Service Director; Arina Stoenica, Account Director; Oana Stirbu, Account Manager; Ilinca Dumitrescu, AV Producer; Cristian Dobre, BTL & Production Manager;
Atelierul de Internet: Andrei Dutulescu, Managing Director; Ennifer Anefi, Copywriter; Lucian Sora, Web designer;
MME: Mihai Modalca, Production manager; Alina Mircea, Postptroduction manager; Andu Radu, Editor; Liviu Miron, Grafica.
SILVER
Work: Action Couriers
Client: FAN Courier
Brand: FAN Courier
Author: Marks
Other credits: Studioset Production
Thank you:
MARKS: Mia Munteanu, Client Service Director; Paula Matei, Account Manager; Andrei Enache, Digital Project Manager; Dan Hagiu, Creative Director; Sabina Stanciucu, Group Creative Director; Irina Radu, Copywriter; Bogdan Boiangiu, Art Director; Bogdan Vintila, Art Director; Lucian Moisei, DTP; Bogdan Miinescu, Front-end Developer; Radu Cioran, Lead Developer;
FAN COURIER: Roxana Magopet, Marketing & PR Manager; Adriana Manu, Marketing Assistant Manager;
STUDIOSET: Dan Mateescu, Producer; Adrian Smarandache, Executive Producer; Alina David, Producer; Iulia Dancila, Unit Production Manager; Goran Mihailov, Director; Sabina Frunza, Art Director; Violeta Brie, Key Make-up & Hair; Bogdan Filip, DOP.
Digital Component: Retail
GOLD
Work: KFC - Random series
Client: KFC Romania
Brand: KFC
Author: MRM // McCann
Other credits: McCann, UM, Golin
Thank you:
MRM // McCann: Ion Cojocaru (Content Director); Simona Suman (Creative Director); Andrei Balan (Head of Strategy); Corina Ionita (Head of Art); Cosmin Voicu (Copywriter); Laura Catea (Art Director); Oana Grasu (Group Account Director); Ruxandra Florescu (Account Manager); Simona Mocanu (Account Manager);
UM: Dora Boldor (Account Director); Andreea Pinzariu (Media Manager); Cristi Ene (Senior Digital Planner);
McCann: Costin Bogdan (Creative Director); Tiberiu Munteanu ( Head of AV); Platon Alexandru (AV Producer); Anca Crisan (AV Producer);
Production team: George Gugulici; Radu Voinea; Mirela Muresan; Andrei Cotarta;
Golin team: Alexandra Ion (Digital Manager); Claudia Bodnar (Junior Digital Associate); Constanda Marina (Senior PR Manager); Ana-Maria Stoica (Senior Media Associate); Diana Pralea (Media Associate);
KFC Team: Monica Eftimie (Chief Marketing Officer); Monica Douglas (Marketing Director); Tina Cretu (Senior Digital Marketing Manager); Gina Zgubea (Senior Digital Marketing Manager); Ionela Vacaru (Brand Manager); Gabriel Alin Nenciu (Senior Brand Manager); Roxana Matasel (Marketing Strategic Planner); Cosmin Canteri (Senior Retail Marketing Manager)
SILVER
Work: The Welcome Home Whopper
Client: AmRest
Brand: Burger King
Author: MSL The Practice & Publicis Romania
Other credits: Zenith Romania
Thank you:
Burger King: Alan Laughlin – President; Daniel Ryska - Director CE&SEE; Katarzyna Makowska - Marketing Manager; Alin Nenciu - Marketing Manager; Katarzyna Bieszczad - HR Manager; Katarzyna Skorupska - Country Manager;
MSL The Practice: Ioana Moasa - Communication Manager; Catalin Bran - Innovation Manager; Cristina Chicus - Senior Project Manager, Events & Experience; Alexandra Ivan - Account Executive; Oana Bulexa - Managing Director; Andreea Logigan - Head of Corporate;
Publicis Romania: Jorg Riommi - Chief Creative Officer Publicis Groupe Central & Eastern Europe and Publicis Romania; Calin Buzea - Managing Director, Nurun; Vlad Socianu – Art Director; Cosmin Anghel – Copywriter; Sherin Arabo – Digital Art Director; Roberta Schuster – Art Director; Diana Maftei – Junior Art Director; Romulus Petcan – Group Creative Director; Gabriel Gherca – Group Creative Director; Radu Luca – Managing Director; Valentina Voicu – Account Manager; Georgiana Dascalescu – Account Manager; Alin Darie – Senior Art Director;
Zenith Romania: Sorin Iriciuc - Communications Planner; Liviu Ionescu - Senior Digital Media Planner; Hoang-Anh Vu - Junior Digital Media Planner; George Zavaioanu - Programmatic Specialist; George Floricel - Head of OOH; Ioana Folica - Senior Media Researcher.
Digital Component: Durables
GOLD
Work: The Banknote Concert
Client: Samsung Romania
Brand: Samsung
Author: Leo Burnett Romania
Other credits: The Practice; Starcom; Centrade Cheil
Thank you:
Samsung: Simona Panait - Marketing Director, Samsung Romania & Bulgaria; Livia Fericean - Corporate Citizenship & Public Affairs Manager; Ioana Sigarteu - Corporate Communication Manager; Corina Enache - Social Media Specialist;
Leo Burnett: Vasilije Corluka - Chief Creative Officer Leo Burnett Bucharest; Andrei Nica – Group Creative Director; Miruna Potop – Copywriter; Silvana Frinculescu – Art Director; Catalin Grigore – Art Director; Codrin Neagu – Graphic Designer; Victor Stroe – Associate Director & Head of Strategy; Maria Sarivan – Strategic Planner; Diana Alexa – Managing Director; Adina Redes– Brand Communication Director; Monica Iosif – Senior Brand Communication Manager; Sorin Deleanu – Producer; Alexandru Zlavog – Producer.
Digital Component: Art, Culture, Media and Entertainment
SILVER
Work: Romania has rockers blood
Client: Media Group Services International
Brand: Rock FM
Author: Most Wanted Advertising
Partner: Donorium
Other credits: Rogalski Damaschin PR
Thank you:
Most Wanted Advertising: Andrei Munteanu - Creative Partner; Victor Oprisan - Creative Partner; Andreea Sandu - Managing Partner;
Rock FM: Razvan Exarhu - Morning Glory Show Host & Campaign Initiator; Anne-Marie Ionescu - Marketing Manager.
SILVER
Work: Long live the neighbor's goat!
Client: PressOne
Brand: PressOne
Author: GMP+WEBSTYLER
Other credits: GMP PR
Thank you:
Don Lothrop; Trevor Lothrop; Mihnea Maruta; Cristina Butunoi; Diana Nica; George Popa; Cosmin Nicola; Elena Ciric; Andra Nicula; Lucian Cernat; Cosmin Hritcu; Alexandra Olivotto; Ioana Munteanu; Ioana Manoiu; Felix Tataru; Bogdan Nitu.
Digital Component: Social campaigns, political and awareness messages
GOLD
Work: Unquiet Voices
Client: ANAIS Association
Brand: ANAIS Association
Author: Cheil Centrade Romania
Other credits: Studioset, Bad Unicorn, Atelieru
Thank you:
Cheil Centrade: Roxana Nita – Group Creative Director / Art Director; Adina Stanescu - Group Creative Director / Copywriter; Ioana Zamfir – Creative Director; Ileana Ghita – Account Director; Monica Garbur - Head of AV Production; Paula Stan - Head of Digital Development; Mona Opran – COO;
Atelieru: Andrei Dutulescu – Project Manager; Cristina Bara - Senior Web Developer;
Bad Unicorn: Monica Felea – PR Director; Anca Spiridon – PR Manager;
Studioset: Ioana Mischie – Artistic Direction.
GRAND PRIX INTERACTIVE CAMPAIGNS
DIGITAL COMPONENT OF AN INTEGRATED CAMPAIGN
Work: The Banknote Concert
Client: Samsung Romania
Brand: Samsung
Author: Leo Burnett Romania
Other credits: The Practice; Starcom; Centrade Cheil
Thank you:
Samsung: Simona Panait - Marketing Director, Samsung Romania & Bulgaria; Livia Fericean - Corporate Citizenship & Public Affairs Manager; Ioana Sigarteu - Corporate Communication Manager; Corina Enache - Social Media Specialist;
Leo Burnett: Vasilije Corluka - Chief Creative Officer Leo Burnett Bucharest; Andrei Nica – Group Creative Director; Miruna Potop – Copywriter; Silvana Frinculescu – Art Director; Catalin Grigore – Art Director; Codrin Neagu – Graphic Designer; Victor Stroe – Associate Director & Head of Strategy; Maria Sarivan – Strategic Planner; Diana Alexa – Managing Director; Adina Redes– Brand Communication Director; Monica Iosif – Senior Brand Communication Manager; Sorin Deleanu – Producer; Alexandru Zlavog – Producer.
3.2. Full Digital Campaign
Full Digital: Services
GOLD
Work: STORYTIME
Client: Telekom
Brand: Telekom
Author: Leo Burnett Romania
Other credits: Media Investment
Thank you:
Leo Burnett: Vasilije Corluka - Chief Creative Officer; Ali Bati – Creative Director; Victor Stroe – Associate Director and Head of Strategy; Diana Alexa – Managing Director; Andreas Aron – Group Creative Director;Miruna Potop – Copywriter; Silvana Frinculescu – Art Director; Andreea Mantescu – UX & Digital Art Director; Mihai Lucanu – Business Unit Director; Maria Ilea – Digital Account Manager; Laura Moisa – Brand Communication Manager; Mirabela Manea - Digital Dept. Coordinator; Dan Frinculescu – Contributor Creative Director; Maria Zvinca – Digital Planner; Sorin Deleanu - A/V Producer;
Telekom: Andreas Elsner - Chief Commercial Officer - Residential Segment; Ruxandra Rau - Director Brand & Communication Strategy; Stefania Rusu - Head of Brand & Marketing Communication; Katerina Todorovski - Expert Brand & Communication; Ciprian Postelnicu - Head of Media; Ruxandra Voda - Director Corporate Communication.
Nominee:
Work: Burnout Hotline
Client: Telekom
Brand: Telekom
Author: Leo Burnett Romania
Other credits: Media Investment
Thank you:
Leo Burnett Romania: Vasilije Corluka - Chief Creative Officer; Victor Stroe – Associate Director and Head of Strategy; Andreas Aron – Group Creative Director; Viorel Holovach – Art Director; Andreea Mantescu – UX & Digital Art Director; Mihai Lucanu – Business Unit Director; Maria Ilea – Digital Account Manager; Magdalena Cernat – Senior Brand Communication Manager; Corina Bratu – Senior Strategic Planner; Maria Zvinca – Digital Planner; Dan Frinculescu – Contributor Creative Director; Diana Alexa – Managing Director; Alexandru Zlavog - A/V Producer;
Telekom Romania: Andreas Elsner - Chief Commercial Officer - Residential Segment; Ruxandra Rau - Director Brand & Communication Strategy; Stefania Rusu - Head of Brand & Marketing Communication; Ciprian Postelnicu - Head of Media.
SPECIAL AWARD - BEST USE OF TECHNOLOGY
Work: The Banknote Concert
Client: Samsung Romania
Brand: Samsung
Author: Leo Burnett Romania
Other credits: The Practice; Starcom; Centrade Cheil
Thank you:
Samsung: Simona Panait - Marketing Director, Samsung Romania & Bulgaria; Livia Fericean - Corporate Citizenship & Public Affairs Manager; Ioana Sigarteu - Corporate Communication Manager; Corina Enache - Social Media Specialist;
Leo Burnett: Vasilije Corluka - Chief Creative Officer Leo Burnett Bucharest; Andrei Nica – Group Creative Director; Miruna Potop – Copywriter; Silvana Frinculescu – Art Director; Catalin Grigore – Art Director; Codrin Neagu – Graphic Designer; Victor Stroe – Associate Director & Head of Strategy; Maria Sarivan – Strategic Planner; Diana Alexa – Managing Director; Adina Redes– Brand Communication Director; Monica Iosif – Senior Brand Communication Manager; Sorin Deleanu – Producer; Alexandru Zlavog – Producer
SPECIAL AWARD – Winner YouTube Ads Leaderboard
Work: Lucrare: eMAG: Libertate in fiecare zi
Client: eMAg
Brand: eMAg
Author: Papaya Advertising
SPECIAL AWARD – YouTube Ads Leaderboard | People's Choice
Work: Istoria alternativa ING
Client: ING
Brand: ING
Author: Headvertising
SPECIAL AWARD – Traiasca Capra Vecinului de la GMP si Webstyler
Work: Romania has rockers blood
Client: Media Group Services International
Brand: Rock FM
Author: Most Wanted Advertising
Partner: Donorium
Other credits: Rogalski Damaschin PR
Thank you:
Most Wanted Advertising: Andrei Munteanu - Creative Partner; Victor Oprisan - Creative Partner; Andreea Sandu - Managing Partner;
Rock FM: Razvan Exarhu - Morning Glory Show Host & Campaign Initiator; Anne-Marie Ionescu - Marketing Manager
DIGITAL CLIENT OF THE YEAR: Samsung Romania
AGENCY OF THE YEAR: Leo Burnett Romania
Parteneri Internetics 2019
- Partener principal: UniCredit Bank
- Parteneri: Absolut, Coca-Cola, glo, illy, YouTube.
- Parteneri media: Biz, Pagina de media, IQads, SMARK.
- Creatie: Gavrila & Asociatii
- Furnizori oficiali: 360 Revolution, Kaustik
Fondat si organizat de The Institute, Internetics este un festival de branding, marketing si advertising online, care stabileste standardele in comunicarea online din Romania. Festivalul premiaza cele mai bune campanii interactive, tehnologii, site-uri si tool-uri de promovare online, incurajand totodata creativitatea si abordarea strategica. Prima editie Internetics a avut loc in 2001, inca de la inceputul conturarii industriei de online din Romania, contribuind pe parcursul acestor ani la cresterea si dezvoltarea acesteia.
The Institute reprezinta ecosistemul industriilor creative. Initiaza si organizeaza evenimente de 20 de ani si aduce impreuna antreprenorii, profesionistii si publicul acestor industrii din Romania. Prin tot ceea ce face contribuie la construirea unei infrastructuri puternice pentru dezvoltarea antreprenoriatului creativ in tara, creste si diversifica audienta atelierelor, designerilor, micilor afaceri, agentiilor si manufacturilor, promoveaza antreprenorii si profesionistii creativi pe plan national si international.
UniCredit Bank este parte a UniCredit, banca comerciala paneuropeana puternica, cu un sistem integrat de servicii de banking Corporate si de Investitii, care ofera o retea unica vest-, central- si est-europeana bazei sale de 26 de milioane de clienti. UniCredit pune la dispozitia clientilor sai atat expertiza locala, cat si internationala, oferindu-le acces de neegalat la banci de top in 14 piete principale: Italia, Germania, Austria, Bosnia si Hertegovina, Bulgaria, Croatia, Cehia, Ungaria, Romania, Rusia, Serbia, Slovacia, Slovenia si Turcia. Bazandu-se pe o retea internationala de sucursale si filiale, UniCredit deserveste clienti in alte 18 tari din intreaga lume.
Grupul este prezent in Romania prin: UniCredit Bank, UniCredit Consumer Financing, UniCredit Leasing Corporation, UniCredit Insurance Broker, UniCredit Leasing Fleet Management si UniCredit Services.
