Semestrul Eurobest / The Alternative School incepe pe 17 octombrie.
Cele 7 intalniri au loc in serile de marti si joi, de la 7pm-9pm si sambata de la ora 11 am, in spatiul generos de la Rogalski Damaschin. Costul de participare e de 200 de E / persoana. Brief-urile din cadrul workshopurilor vor fi rezolvate in echipa.
La scoala vin speakeri cu rezultate si expunere in mediul international: Diana Stafie – Future Station, Alina Catalina Banuleasa – Design Thinking Society, Ion Cojocaru – McCann, Anca Ifrim – Heist Industries, Miruna Mihalache – Albalact, Filip Gonzacenco – Publicis Paris, Mihai Gongu – Cheil, Isabella Branisteanu – Thinkegic.
Topicurile acopera subiecte legate de inteligenta emotionala, eficienta creativa, cresteri exponentiale via Modelul ExO, limbaje vizuale, kindful brands, viitorul mediei, digital, tech+AI, private labels, insight cultural, design thinking, piete evoluate si intelepciunile asociate.
Sunt asteptati oameni de la client si din agentii, din toate departamentele conectate direct sau indirect la comunicare, in esenta gulere albe, care vor sa fie la curent la tot ce misca nou si interesant la nivel global.
THE PROGRAM:
The Opening: FOCUS ON THE FUTURE
Thursday / 17.10 / 18h // 2h //
Teodora Migdalovici Founder LoveAndLobby & The Alternative School: EQ brands & the future of creativity
*Diana Stafie – CO-Founder, Future Station // Exponential growth. ExO Model. The future of Media (2h)
*TB Confirmed: For personal reasons Diana might have the presentation alternatively on October, 26th.
FOCUS ON THE VISUAL LANGUAGES & VISUAL STORYTELLING
Saturday: 19.10 // 11h
Anca Ifrim, former Young Lion, Senior Art Director, HEIST INDUSTRIES: Visual Languages, concision, clarity, impact. Essential takeaways in graphic design for a memorable presentation. (3h)
FOCUS ON CREATIVE EFFICIENCY & CULTURE
Thursday / 24.10 / 19h // 2h
Mihai Gongu, Regional CD, Cheil, Eurobest Grand Prix Winner: WIN-WIN-WIN. How to integrate the efficiency mind-set & cultural insight within the creative process (2h)
FOCUS ON DIGITAL & TECH
Saturday: 26.10 / 11h:
Alina Catalina Banuleasa, Partner, Design Thinking Society: Digital evolution. People & Tech. Shortcut for conscious growth (3h)
FOCUS ON EXPERIENCE
Tuesday 29.10 // 19h: 2 h
Miruna Mihalache, Former Young Lion, Senior Brand Manager ALBALACT, Cannes Lions winner: Creativity for Smart Clients. Lessons from a client scoring big in both efficiency and creativity contests.
FOCUS ON CONTENT
Thursday 31.10 / 19h - Ion Cojocaru / Director & CD McCann, Cannes Lions Winner: Content worth watching
FOCUS ON EVOLVED MARKETS, NICHE MARKETS & HEALTHY CREATIVE HABITS
Saturday, 2. 11 / 11h // 3h:
Filip Gonzacenco, Former Young Lion & Creative, Publicis Paris: 3 years. What Paris thought me and you should practice as well.
Isabella Branisteanu – Founder Thinkegic: PRIVATE LABEL – The insights beyond the private label legend and why are they useful to people working in other marcom areas.
Within the current semester, two competitions will take place: one selecting a team to represent Romania at the Eurobest Integrated creativity contest (taking place in Warsaw, Poland, from November 30th to December 2nd) and the other one, selecting a shortlist of three Romanian students (23 years old or younger) for the Roger Hatchuel Academy, taking place in Cannes, at The Lions, for a week, in 2020. The Eurobest winners will have their attendance cost covered, but the flight tickets will be in their responsibility.
La scoala, dincolo de cursuri, au loc si doua competitii: una - dedicata celor de pana in 30 de ani - in urma careia va fi selectata o echipa castigatoare ce va reprezenta Romania la Eurobest, intr-un concurs european de comunicare integrata, care are loc in Polonia, intre 29 nov si 1 decembrie.
Cea de-a doua competitie se adreseaza celor de pana in 23 de ani.
In urma ei vor fi alesi 3 potentiali candidati pentru Academia Roger Hatchuel, care are loc pentru o saptamina, la Cannes Lions, in 2020.
Persoanele de peste 30 de ani care vor sa participe la scoala au acces doar la cursurile de la Bucuresti.
