Gata cu Cannes-ul si anul asta. Rasuflam usurati in numele publicitatii romanesti, pentru ca ai nostri au adus si de data asta lei si shortlisturi onorabile. 2018 a venit cu 1 Leu de Aur, 3 Lei de Argint, 5 Lei de Bronz si un total de 18 shortlisturi. Puteti (re)citi aici bilantul mai precis al premiilor adjudecate de agentiile romanesti. Revenim imediat la vietile si la Mega-urile noastre de la colt, dar inainte de asta, sa facem o recapitulare a greilor. Anul asta s-au acordat 30 de Grand Prix-uri pentru un total de 27 de campanii, iar Apple, Microsoft, P&G sau Tesco s-au numarat printre clientii castigatori. Mai jos puteti vedea toate campaniile.
Palau Legacy Project - "Palau Pledge".
Agentie: Host / Havas Sydney
Grand Prix:
[REACH] Direct Lions - Sectors > Travel
[GOOD] Sustainable Development Goals Lions - Sustainable Cities and Communities
[COMMUNICATION] Titanium Lions - Titanium
Plastic Oceans Foundation & LadBible - "Trash Isles". Agentie: AMVBBDO London
Grand Prix:
[COMMUNICATION] Design Lions - Creation of a New Brand Identity
[REACH] PR Lions - Public Affairs & Lobbying
Essity Libresse - "bloodnormal". Agentie: AMVBBDO London
Grand Prix: [GOOD] Glass: The Lion For Change
The ALS Association - "Project Revoice". Agentie: BWM Dentsu Sydney
[GOOD] Grand Prix For Good
Asha Ek Hope Foundation -"Blink To Speak". Agentie: TBWA\India Mumbai
Grand Prix: [HEALTH] Grand Prix for Good Health
Montefiore - "Corazon - Give Your Heart". Agentie: John x Hannes USA
Grand Prix: [HEALTH] Health & Wellness Lions - Health Services & Facilities
Procter & Gamble - "The Talk: 2min". Agentie: BBDO New York
Grand Prix: [COMMUNICATION] Film Lions - Online > Corporate Social Responsibility (CSR) / Corporate Image
Procter & Gamble - "It's a Tide Ad Film Campaign". Agentie: Saatchi & Saatchi New York
Grand Prix: [COMMUNICATION] Film Lions - TV / Cinema > Other FMCG
Reclame Aqui - "Corruption Detector". Agentie: Grey Brazil Sao Paulo
Grand Prix: [COMMUNICATION] Mobile Lions - Technology > Data / Insight
Comedy Central - "The Daily Show Presents: The Donald J. Trump Presidential Twitter Library". Autor: Comedy Central New York
Grand Prix: [COMMUNICATION] Outdoor Lions - Ambient > Immersive Experiences
McDonald's - "Follow The Arches". Agentie: Cossette Toronto
Grand Prix: [COMMUNICATION] Outdoor Lions - Billboards/Retail
AB InBev - "TagWords". Agentie: Africa Sao Paulo
Grand Prix: [COMMUNICATION] Print & Publishing Lions - Innovative Use of Print
AB InBev - "Soccer Song for Change". Agentie: Ogilvy Cape Town
Grand Prix: [COMMUNICATION] Radio & Audio Lions - Corporate Social Responsibility (CSR) / Corporate Image
William Patrick Corgan - "Aeronaut VR". Agentie: Isobar New York
Grand Prix: [CRAFT] Digital Craft Lions - AR, VR & Mixed Reality
International Committee of The Red Cross - "Hope". Companie de productie: Blur Films Madrid
Grand Prix: [CRAFT] Film Craft Lions - Direction
SC Johnson - "First Steps". Agentie: Ogilvy Chicago
[CRAFT] Industry Craft Lions - Copywriting > Print & Publishing
Apple - "Today@Apple". Autor: Apple Inc. Cupertino
Grand Prix: [EXPERIENCE] Brand Experience & Activation Lions - Customer Retail / In-store Experience
Microsoft - "Xbox Design Lab Originals: The Fanchise Model". Agentie: McCann London
Grand Prix: [EXPERIENCE] Creative eCommerce Lions - Sectors > Media / Entertainment
KPN - "Evert_45". Agentie: N=5 AMSTERDAM
Grand Prix: [ENTERTAINMENT] Entertainment Lions - Online: Fiction
Apple - "Welcome Home". Agentie: TBWA\Media Arts Lab Los Angeles
Grand Prix: [ENTERTAINMENT] Entertainment Lions for Music - Brand or Product Integration into Music Content
Rocnation - "Jay Z - Smile". Agentie: Smuggler New York
Grand Prix: [ENTERTAINMENT] Entertainment Lions for Music - Excellence in Music Video
Ministry Of Communications & Information - "MY LINE Powered By Google". Agentie: MullenLowe Bogota
Grand Prix: [INNOVATION] Innovation Lions - Innovative Technology
Kingo - "KINGO". Agentie: Ogilvy Colombia Bogota
Grand Prix: [INNOVATION] Product Design Lions - Social Impact
The Times/News UK & Ireland - "JFKunsilenced". Companie: Rothco/Accenture Interactive Dublin
Grand Prix: [REACH] Creative Data Lions - Creative Data Collection & Research
Tesco - "Tesco's Food Love Stories". Agentie: MediaCom London
Grand Prix: [REACH] Media Lions - Excellence in Media Planning
Nike - "Nothing Beats a Londoner". Agentie: Wieden+Kennedy London
Grand Prix: [REACH] Social & Influencer Lions - Multi-platform Social Campaign
ITC Foods - "Savlon Healthy Hands Chalk Sticks". Agentie: Ogilvy Mumbai
Grand Prix: [IMPACT] Creative Effectiveness Lions - Single Country Creative Effectiveness