Finaliștii ediției a XV-a a premiilor Effie au fost anunțați joi seara, în cadrul galei dedicate care s-a desfășurat în Fire Club. Evenimentul a fost prezentat de Maria Predoiu, Președintele IAA România, și Mihai Trandafir, Președintele Comitetului de organizare Effie 2018, Managing Director Universal McCann România.
18 agenții și companii au obținut nominalizări ȋn 26 de categorii de concurs:
Cohn & Jansen JWT, Fabryo Corporation, GMP Advertising, Graffiti BBDO, Graffiti PR, Grey România, Headvertising, Jazz Communication, Kubis Interactive, Leo Burnett Group/Publicis One România, McCann Worldgroup România, Mullen Lowe Profero România, Mullen Lowe România, Nurun/Publicis One România, Publicis România/Publicis One România, Three, United Media Services, WEBSTYLER.
Brandurile finaliste sunt:
Aptamil, Aqua Carpatica, Ariel, Auchan, Avon, Banca Transilvania, Cris-Tim, Coca-Cola, Corso, Digenzym, Enel, Grolsch, ING Bank, Kaufland, KFC, Lenor, Lidl, MagicHome, Mirinda, National Football Team, Noroc, Orange, Pampers, Patria Bank, Provident, Rompetrol, Savana, Sprite, Storia.ro, Taco Bell, Tazovsky, Telekom, Timișoreana, Unicredit Bank, Unisol, Visa, Zizin.
Juriul din prima rundă de evaluare a fost format din 60 de specialiști ȋn marketing, comunicare sau research. Ȋn runda a doua de jurizare, alți 60 de seniori ai industriei vor analiza lucrările finaliste și vor desemna câștigătorii Effie Awards 2018.
Gala finaliștilor 2018 a găzduit și o nouă ediție a Effie Talk, în cadrul căreia câștigătorii Grand Effie de anul trecut: J&B – reprezentat de Raluca Sava, Brand Manager J&B în 2017 și The Hub – reprezentat de Dinu Pănescu, Creative Director & Partner au vorbit despre succesul campaniei „Blending Spirits”. Aceasta a câștigat anul trecut Gold Effie în categoria Alcoholic Beverages – Others, Silver Effie la Engaged Communities și Grand Effie 2017.
Câștigătorii Effie Awards 2018 vor fi aplaudați pe 14 iunie, ȋn cadrul Galei de Premiere ce va avea loc la Palatul Bragadiru.
Finalistii Effie Awards 2018
Packaged Food
Campaign: The Complete Motherhood Assistant
Brand: Aptamil
Client: Nutricia Early life Nutrition
Submitted by: WEBSTYLER
Campaign: The Clean Label
Brand: Cris-Tim
Client: Cris-Tim
Submitted by: GMP Advertising
Campaign: Natural, Without Compromises
Brand: Unisol
Client: Bunge România
Submitted by: Cohn & Jansen JWT
Snacks, confectionery and deserts
Campaign: The Ark of Corso
Brand: Corso
Client: Macromex
Submitted by: Graffiti BBDO
Personal Care Products & Services
Campaign: Lullaby
Brand: Pampers
Client: P&G România
Submitted by: Leo Burnett Group/ Publicis One România
Alcoholic beverages – Beers
Campaign: The Brewer’s Secret
Brand: Timișoreana
Client: Ursus Breweries
Submitted by: GMP Advertising
Campaign: The Beer That Cheers to Dads
Brand: Noroc
Client: Bergenbier S.A.
Submitted by: Leo Burnett Group / Publicis One România
Alcoholic beverages - Others
Campaign: The Vodka Lesson
Brand: Tazovsky
Client: PPD România
Submitted by: Cohn & Jansen JWT
Non-alcoholic beverages
Campaign: Battle of the Flavors
Brand: Mirinda
Client: Pepsi Co
Submitted by: Graffiti BBDO
Campaign: The Taste of Purity
Brand: Aqua Carpatica
Client: Valvis Holding
Submitted by: Cohn & Jansen JWT
Campaign: Aqua Carpatica Kids
Brand: Aqua Carpatica
Client: Valvis Holding
Submitted by: Cohn & Jansen JWT
Campaign: Festival Bracelet
Brand: Coca-Cola
Client: The Coca-Cola Company
Submitted by: McCann Worldgroup România
Durables
Campaign: The Non-traditional Family
Brand: Savana
Client: Fabryo Corporation
Submitted by: Fabryo Corporation
Retail
Campaign: Animaterra
Brand: Kaufland
Client: Kaufland România
Submitted by: Leo Burnett Group / Publicis One România
Campaign: The New You
Brand: Kaufland
Client: Kaufland România
Submitted by: Leo Burnett Group / Publicis One România
Restaurants
Campaign: CEVA / Something from KFC
Brand: KFC
Client: US Food Network
Submitted by: McCann Worldgroup România
Financial Services
Campaign: Talking Salaries
Brand: ING Bank
Client: ING Bank România
Submitted by: Headvertising
Campaign: Hats
Brand: ING Bank
Client: ING Bank România
Submitted by: Headvertising
Campaign: Simple as ING
Brand: ING Bank
Client: ING Bank România
Submitted by: Headvertising
Campaign: The Entrepreneurial Bucharest
Brand: Banca Transilvania
Client: Banca Transilvania
Submitted by: Three & Next Advertising
Campaign: What Can Patria Do for You
Brand: Patria Bank
Client: Patria Bank
Submitted by: GMP Advertising
Campaign: Convince your folks to pay with Visa
Brand: Visa
Client: Visa
Submitted by: Publicis România / Publicis One România
Corporate Reputation
Campaign: Provident Signs for Responsible Lending
Brand: Provident
Client: Provident Financial România
Submitted by: Jazz Communication
Telecommunications
Campaign: The Dragobytes
Brand: Orange
Client: Orange România
Submitted by: Mullen Lowe Profero România
Campaign: Business Liber
Brand: Telekom
Client: Telekom România
Submitted by: Leo Burnett Group/ Publicis One România
Campaign: #NETLIBERARE
Brand: Telekom
Client: Telekom România
Submitted by: Leo Burnett Group/ Publicis One România
Medical services & Healthcare products
Campaign: Heavy Meals Are Joy Killers
Brand: DIGENZYM
Client: Labormed Alvogen
Submitted by: Nurun / Publicis One România
David vs Goliath
Campaign: What Can Patria Do for You
Brand: Patria Bank
Client: Patria Bank
Submitted by: GMP Advertising
Campaign: To find a house
Brand: Storia.ro
Client: OLX Online Services
Submitted by: Publicis România / Publicis One România
New Product or Service Introductions
Campaign: To find a house
Brand: Storia.ro
Client: OLX Online Services
Submitted by: Publicis România / Publicis One România
Campaign: The Only Taco Bell On A 1208KM Radius
Brand: Taco Bell
Client: California Fresh Flavours
Submitted by: McCann Worldgroup România
Shopper Marketing
Campaign: Give A New Start To A Newborn
Brand: Pampers, Ariel, Lenor
Client: P&G România
Submitted by: Grey România
Brand Experience
Campaign: Animaterra
Brand: Kaufland
Client: Kaufland România
Submitted by: Leo Burnett Group / Publicis One România
Campaign: Lidl’s Electric Kingdom
Brand: Lidl
Client: LIDL România
Submitted by: Mullen Lowe România
Campaign: Romania’s Next Big Vlogger
Brand: Coca-Cola
Client: The Coca-Cola Company
Submitted by: McCann Worldgroup România
Campaign: Festival Bracelet
Brand: Coca-Cola
Client: The Coca-Cola Company
Submitted by: McCann Worldgroup România
Branded Content
Campaign: Awake Music Experiment
Brand: Grolsch
Client: Ursus Breweries
Submitted by: Kubis Interactive
Campaign: Time from Your Own Time
Brand: Avon
Client: Avon Cosmetics România
Submitted by: Jazz Communication
Campaign: Romania’s Next Big Vlogger
Brand: Coca-Cola
Client: The Coca-Cola Company
Submitted by: McCann Worldgroup România
Campaign: Vloggers’ Swap
Brand: Telekom
Client: Telekom România
Submitted by: Leo Burnett Group / Publicis One România
Branded Utility
Campaign: The Complete Motherhood Assistant
Brand: Aptamil
Client: Nutricia Early life Nutrition
Submitted by: WEBSTYLER
Positive Change - Brands (CSR)
Campaign: Help Romania Breathe
Brand: Auchan
Client: Auchan Retail România
Submitted by: Graffiti BBDO
Campaign: Nest Address
Brand: Enel
Client: Enel România
Submitted by: Publicis România / Publicis One România
Positive Change – Non-Profit
Campaign: TOGETHER FOR MagicHOME
Brand: MagicHome
Client: MagiCAMP
Submitted by: Jazz Communication
Media Idea
Campaign: Giraf's Endless (Holi)day
Brand: Zizin
Client: Apemin Zizin
Submitted by: Mullen Lowe România
Campaign: Smart Menu - Buy with likes
Brand: KFC
Client: US FOOD NETWORK
Submitted by: McCann Worldgroup România
Campaign: Vlogger's Swap
Brand: Telekom
Client: Telekom România
Submitted by: Leo Burnett Group / Publicis One România
Campaign: Sprite RFRSH Cans
Brand: Sprite
Client: The Coca-Cola Company
Submitted by: McCann Worldgroup România
Campaign: Festival Bracelet
Brand: Coca-Cola
Client: The Coca-Cola Company
Submitted by: McCann Worldgroup România
Data-Driven/Programmatic
Campaign: Unlocking the Power of Data & Technology
Brand: Rompetrol
Client: Rompetrol
Submitted by: United Media Services
Engaged Communities
Campaign: TOGETHER FOR MagicHOME
Brand: MagicHome
Client: MagiCAMP
Submitted by: Jazz Communication
Campaign: Battle of the Flavors
Brand: Mirinda
Client: Pepsi Co
Submitted by: Graffiti BBDO
Campaign: Lullaby
Brand: Pampers
Client: P&G
Submitted by: Leo Burnett Group / Publicis One România
Campaign: Vloggers’ Swap
Brand: Telekom
Client: Telekom România
Submitted by: Leo Burnett Group / Publicis One România
Sports Marketing
Campaign: Together We Fight!
Brand: National Football Team
Client: Federaţia Română de Fotbal
Submitted by: WEBSTYLER & GMP Advertising
Seasonal Marketing
Campaign: Mum's Christmas Bucket
Brand: KFC
Client: US Food Network
Submitted by: McCann Worldgroup România
Campaign: Convince your folks to pay with Visa
Brand: Visa
Client: Visa
Submitted by: Publicis România / Publicis One România
Campaign: The Internet is You
Brand: Telekom
Client: Telekom România
Submitted by: Leo Burnett Group / Publicis One România
Business to Business
Campaign: How to Business2CreativeBusiness
Brand: UniCredit Bank
Client: UniCredit Bank România
Submitted by: Graffiti PR
Campaign: Business Liber
Brand: Telekom
Client: Telekom România
Submitted by: Leo Burnett Group / Publicis One România
Romanian Effie Awards 2018 este un proiect organizat de IAA România şi UAPR, prezentat de Telekom Romania, Coca-Cola, Ursus şi Kaufland şi susţinut de Rompetrol. Parteneri strategici: Deloitte şi Nielsen.
EFFIE Awards este un festival internaţional sub licenţă EFFIE Worldwide, Inc. EFFIE Awards a fost lansat în 1968, in SUA. Romanian EFFIE Awards este un eveniment de marcă al industriei de marketing şi comunicare, organizat de International Advertising Association România (IAA România), în parteneriat cu Uniunea Agenţiilor de Publicitate din România (UAPR) şi implementat de The Institute.
