In cadrul galei de premiere Internetics 2017, festival ce premiazǎ inteligenta digitalǎ, ce a avut loc pe 24 noiembrie, la DESCHIS Atelier, au fost acordate 28 de trofee, dintre care 12 trofee de Aur, 12 de Argint si 3 in sectiunile de campanii interactive. Trofeul pentru Agentia Anului a revenit MRM // McCann cu 5 trofee obtinute si alte 2 nominalizari.
In total, in cadrul Internetics 2017 au urcat pe scenǎ 15 agentii: Cohn and Jansen JWT, Golin, Heist Industries, Kubis Interactive, Jazz, Leo Burnett Romania/Publicis One, McCann Worldgroup Romania, MRM // McCann, MSLGROUP The Practice, MullenLowe Romania, Papaya Advertising, Publicis Romania/Publicis One, Samsung Romania, Three si Tribal Worldwide Romania.
Conform punctelor acumulate din premiile si nominalizǎrile obtinute, topul celor mai premiate agentii este: 1. MRM // McCann; 2. Kubis Interactive; 3. Tribal Worldwide Romania si Cohn & Jansen JWT; 4. Leo Burnett Romania/Publicis One.
MRM // McCann a castigat premii pentru lucrǎrile “Romania’s Next Big Vlogger” – Coca-Cola (3 trofee Gold in Culture – Online Branded Content, Communities – Brand Associated Communities si Social Media – Online PR Special Projects), “Rombot - The first virtual ambassador of a country” – ROM (Silver in Digital Brand Experience) si “Like Exchange” – KFC (Silver in Social Media – Social Media Special Mechanics). Campaniile fǎcute de MRM // McCann au determinat juriul sǎ acorde premiul special de Most Creative Client of the Year companiilor Coca-Cola si KFC.
Kubis Interactive a luat 4 trofee pentru proiectul “URSUS Escape Room LIVE”, Gold in sectiunile Culture – Online Advertising Games, Web – Microsites si Gold pe toatǎ categoria de Interactive Campaigns – Digital Component of an Integrated Campaign, plus premiu de sectiune in categoria de Digital Component, la FMCG – Drinks. Aceeasi campanie a castigat si premiul special al juriulul: Best Use of Technology in a Digital Campaign. Experimentul “Grolsch Awake your Curiosity Experiment” a mai adus agentiei incǎ un trofeu important – Gold la Digital Brand Experience.
Tribal Worldwide Romania a castigat 2 trofee, ambele alǎturi de Pepsi, pentru “Pepsi – taking on Facebook”, Gold in sectiunea Social Media – Social Media Pages si “Escape the Traditional Christmas Family Lunch with Pepsi” – Silver la Mobile Campaigns.
Alte 2 trofee de argint au mers la Cohn & Jansen JWT, pentru “Aqua Scanner” la Mobile Apps si “Rock the Vlog by Sugus” la Brand Associated Communities (categoria Communities).
Leo Burnett Romania / Publicis One si Kaufland au castigat 2 trofee, ambele pentru “Animaterra” - premiu in sectiunea Digital Component of an Integrated Campaign - Others si Silver pentru toatǎ categoria de Interactive Campaigns - Digital Component of an Integrated Campaign.
Au mai fost acordate 4 trofee Gold, pentru: Publicis Romania / Publicis One pentru campania “A VISA gift: Morgan Freeman reads Carmen’s Comment” (Viral Video), MullenLowe Romania pentru “The Endless Day of Giraf” (Social Media Special Mechanics), Samsung Romania pentru aplicatia “See Colors” (Mobile Apps), Heist Industries & Politia Romanǎ pentru “Ghost Radars” (Mobile Campaigns).
De asemenea, in competitie au mai fost acordate urmǎtoarele distinctii speciale:
- Premiul Special Youtube - YOUTUBE ROMANIA ADS LEADERBOARD, pentru campania “OLX Alowance #bebebine” de la Saatchi&Saatchi + The Geeks & Conversion
- Best Use of Technology for a Social Cause pentru Ghost Radars, de la Heist Industries pentru Politia Romanǎ
- Most Creative Newcomer – FAN Courier
In competitie au fost inscrise anul acesta 131 de lucrari de la 24 de agentii si companii participante, pentru 51 de branduri.
WINNERS AND NOMINEES - INTERNETICS 2017
CULTURE
Section: Viral Video
Gold:
Work: A VISA gift: Morgan Freeman reads Carmen’s comment
Client: VISA
Brand: VISA
Author: Publicis Romania / Publicis One
The team:
VISA: Madalin Nitis / Ioana Vieru
Publicis: Sebastian Olar / Jorg Riommi / Dan Frinculescu / Ruxandra Drilea / Karla Georgescu / Alecsandra Apostolescu / Lucian Gavril / Gabriel Macovei / Anamaria Filip / Oana Popescu / Andreea Grigorean / Catalina Popescu
UNTOLD: Edy Chereji
Silver:
Work: Time from your own time
Client: Avon Cosmetics Romania
Brand: Avon
Author: Jazz
Other agencies to credit: Publicis Romania / Publicis One
The team:
Avon: Denisa Mirea / Laurentiu Mitrea / Alexandra Maier / Nichita Paleu / Ana Nicolae
Jazz: Georgiana Rotaru / Nicoleta Dumitru / Alina Varlanuta / Raluca Matei
Nominees:
Work: A VISA gift: Morgan Freeman reads Carmen’s comment
Client: VISA
Brand: VISA
Author: Publicis Romania / Publicis One
The team:
VISA: Madalin Nitis / Ioana Vieru
Publicis: Sebastian Olar / Jorg Riommi / Dan Frinculescu / Ruxandra Drilea / Karla Georgescu / Alecsandra Apostolescu / Lucian Gavril / Gabriel Macovei / Anamaria Filip / Oana Popescu / Andreea Grigorean / Catalina Popescu
UNTOLD: Edy Chereji
Work: Time from your own time
Client: Avon Cosmetics Romania
Brand: Avon
Author: Jazz
Other agencies to credit: Publicis Romania / Publicis One
The team:
Avon: Denisa Mirea / Laurentiu Mitrea / Alexandra Maier / Nichita Paleu / Ana Nicolae
Jazz: Georgiana Rotaru / Nicoleta Dumitru / Alina Varlanuta / Raluca Matei
Section: Viral Non Video
Gold: No winner
Silver: No winner
Nominee:
Work: Medaland
Client: MEDA
Brand: MEDA
Author: Propaganda
Other agencies to credit: Blue 449
The team:
Propaganda: Cornel Gologan / Andrei Dragota / Alex Macsoda / Catalina Balan / Viorica Dan / Corina Anghel / Madalina Rapeanu
Meda: Florin Rizea / Mihai Dinculescu / Manuela Paduraru
Blue 449: Arsena Dragoi / Dragos Eustafievici / Andrei Badeanu
Section: Online Branded Content
Gold:
Work: Romania’s Next Big Vlogger
Client: The Coca-Cola Company
Brand: Coca-Cola
Author: MRM // McCann Romania
Other agencies to credit: McCann Worldgroup Romania, UM Romania, McCann PR
The team:
Ioana Filip / Corina Ionita / Mihai Vasile / Dany Manea / Ionela Buta / Andreea Sofrone / Rocsana Marin / Catalina Popescu
McCann Romania: Jonay Sosa / Bianca Troncea / Radu Rebei / Andrei Mihailescu / Vlad Hodor / Laura Aldea / Cristina Ghimici / Daniel Enache
UM Romania: Victor Croitoru / Cornel Tiron / Dana Chitrusca / Alex Ailiesei / Ramona Radu
McCann PR: Lavinia Chican / Mihaela Dumitrascu / Simona Ionesti / Simona Simon
Silver:
Work: Time from your own time
Client: Avon Cosmetics Romania
Brand: Avon
Author: Jazz
Other agencies to credit: Publicis Romania / Publicis One
The team:
Avon: Denisa Mirea / Laurentiu Mitrea / Alexandra Maier / Nichita Paleu / Ana Nicolae
Jazz: Georgiana Rotaru / Nicoleta Dumitru / Alina Varlanuta / Raluca Matei
Nominees:
Work: An ordinary day
Client: FAN Courier
Brand: FAN Courier
Author: The Marks
Other agencies to credit: Production House: Studio Set
The team:
FAN Courier: Roxana Magopet
The Marks: Bogdan Moraru / Mia Munteanu / Raluca Blana / Evelina Vranceanu / Sabina Stanciucu / Daian Man / Amalia Toban / Bogdan Miinescu / Dan Hagiu / Alexandru Nedeianu
Paula Rusu (Ilustrator, Freelancer)
Work: The Endless Day of Giraf
Client: Ape minerale Zizin
Brand: Zizin
Author: MullenLowe Romania
Other agencies to credit: Initiative, Golin
The team:
MullenLowe: Raul Gheba / Valentin Ionescu / Victor Oprisan / Andrei Munteanu / Ilinca Nanoveanu / Adrian Chiuhan / Cristina David / Andra Panaitescu / Gabriela Alexandrescu / Eugen Suman
Zizin: Laurentiu Lazar / Laura Lazar / Georgiana Bogdan
Augustin Pop – Animation, Popixar Studios / Octav Ungureanu – Illustration.
Work: Time from your own time
Client: Avon Cosmetics Romania
Brand: Avon
Author: Jazz
Other agencies to credit: Publicis Romania / Publicis One
The team:
Avon: Denisa Mirea / Laurentiu Mitrea / Alexandra Maier / Nichita Paleu / Ana Nicolae
Jazz: Georgiana Rotaru / Nicoleta Dumitru / Alina Varlanuta / Raluca Matei
Work: Romania’s Next Big Vlogger
Client: The Coca-Cola Company
Brand: Coca-Cola
Author: MRM // McCann Romania
Other agencies to credit: McCann Worldgroup Romania, UM Romania, McCann PR
The team:
Ioana Filip / Corina Ionita / Mihai Vasile / Dany Manea / Ionela Buta / Andreea Sofrone / Rocsana Marin / Catalina Popescu
McCann Romania: Jonay Sosa / Bianca Troncea / Radu Rebei / Andrei Mihailescu / Vlad Hodor / Laura Aldea / Cristina Ghimici / Daniel Enache
UM Romania: Victor Croitoru / Cornel Tiron / Dana Chitrusca / Alex Ailiesei / Ramona Radu
McCann PR: Lavinia Chican / Mihaela Dumitrascu / Simona Ionesti / Simona Simon
Section: Online Advertising Games
Gold:
Work: URSUS Escape Room LIVE
Client: Ursus Breweries
Brand: URSUS
Author: Kubis Interactive
Other agencies to credit: Media Investment, Graffiti BBDO
The team:
Kubis Interactive: Laura Nedelschi / Ioana Enache / Alina Radut / Cristina Schitco / Stefania Bercu / Florina Simon / Sebastian Popa / Cosmin Turcin / Alex Ciuraru / Dani Ivan / Tudor Sava / Ioana Zvac / Madalina Ioan / Sebastian Luba / Alina Ivan / Ionut Avadanei / Alice Gheorghiu / Marian Ciungiu
Ursus: Victor Teiosanu / Loredana Catana / Anca Calugaritoiu
The Codex / Blitz Technology
Silver: No winner
Nominees:
Work: ABSOLUT Create Tomorrow
Client: Pernod Ricard Romania
Brand: ABSOLUT
Author: Leo Burnett Romania / Publicis One
The team:
Leo Burnett Romania: Stefana Gabor / Paul Virlan / Andreea Strachina / Andrei Florian / Gabriela / Paula Stan
Pernod Ricard Romania: Radu Moldovan Petrut / Andreea Munteanu / Oana Ghinea
Work: Find the Bug
Client: BRD
Brand: BRD Code
Author: MRM // McCann Romania
Team:
Ioana Filip / Ionela Buta / Miruna Macri / Alexandros Charangionis / Loredana Viga / Kati Szasz
Work: URSUS Escape Room LIVE
Client: Ursus Breweries
Brand: URSUS
Author: Kubis Interactive
Other agencies to credit: Media Investment, Graffiti BBDO
The team:
Kubis Interactive: Laura Nedelschi / Ioana Enache / Alina Radut / Cristina Schitco / Stefania Bercu / Florina Simon / Sebastian Popa / Cosmin Turcin / Alex Ciuraru / Dani Ivan / Tudor Sava / Ioana Zvac / Madalina Ioan / Sebastian Luba / Alina Ivan / Ionut Avadanei / Alice Gheorghiu / Marian Ciungiu
Ursus: Victor Teiosanu / Loredana Catana / Anca Calugaritoiu
The Codex / Blitz Technology
CATEGORY: COMMUNITIES
Section: Brand Associated Communities
Gold:
Work: Romania’s Next Big Vlogger
Client: The Coca-Cola Company
Brand: Coca-Cola
Author: MRM // McCann Romania
Other agencies to credit: McCann Worldgroup Romania, UM Romania, McCann PR
The team:
Ioana Filip / Corina Ionita / Mihai Vasile / Dany Manea / Ionela Buta / Andreea Sofrone / Rocsana Marin / Catalina Popescu
McCann Romania: Jonay Sosa / Bianca Troncea / Radu Rebei / Andrei Mihailescu / Vlad Hodor / Laura Aldea / Cristina Ghimici / Daniel Enache
UM Romania: Victor Croitoru / Cornel Tiron / Dana Chitrusca / Alex Ailiesei / Ramona Radu
McCann PR: Lavinia Chican / Mihaela Dumitrascu / Simona Ionesti / Simona Simon
Silver:
Work: Rock the Vlog by Sugus
Client: Kandia Dulce
Brand: Sugus
Author: Cohn & Jansen JWT
Other agencies to credit: Atelierul de Internet
Team:
Cohn & Jansen JWT: Andrei Cohn / Alexandru Negoescu / Alexandra Popa / Octavian Budai / Diana Caracota / Cristina Abdel-Naeim / Arina Stoenica / Raluca Diaconu / Oana McGinley / Ruxandra Savulescu
Atelierul de Internet: Cristina Bara / Andreea Malaescu / Mihai Dogioiu
Nominees:
Work: Delivering emotions
Client: FAN Courier
Brand: FAN CourierAuthor: The Marks
Other agencies to credit: Decat o Revista
Team:
FAN Courier: Roxana Magopet
The Marks: Mia Munteanu / Sabina Stanciucu / Daian Man / Dan Hagiu / Alexandru Nedeianu
Evelin Bundur (Freelancer Ilustrator) / Tedy Necula (Regizor) / Sorin Gociu (DOP)
Decat o Revista Team.
Work: Lidl’s Electric Kingdom
Client: Lidl Discount S.R.L.
Brand: Lidl
Author: MullenLowe Romania
Other agencies to credit: Golin
Team:
Lidl: Oana Radu – Marketing Manager - Lidl Discount / Sorina Flinta – Event Project Manager- Lidl Discount / Alina Tane – Digital Marketing Manager- Lidl Discount / Alina Alexa – Marketing Project Manager- Lidl Discount
MullenLowe: Eugen Suman / Simina Zidaru / Alina Nechita / Gabriela Alexandrescu / Adriana Tudoran / Bianca Iancu / Oana Popescu / Mihaela Rotariu
Golin: Roxana Diba / Casiana Ionascu
Work: Rock the Vlog by Sugus
Client: Kandia Dulce
Brand: Sugus
Author: Cohn & Jansen JWT
Other agencies to credit: Atelierul de Internet
Team:
Cohn & Jansen JWT: Andrei Cohn / Alexandru Negoescu / Alexandra Popa / Octavian Budai / Diana Caracota / Cristina Abdel-Naeim / Arina Stoenica / Raluca Diaconu / Oana McGinley / Ruxandra Savulescu
Atelierul de Internet: Cristina Bara / Andreea Malaescu / Mihai Dogioiu
Work: Romania’s Next Big Vlogger
Client: The Coca-Cola Company
Brand: Coca-Cola
Author: MRM // McCann Romania
Other agencies to credit: McCann Worldgroup Romania, UM Romania, McCann PR
The team:
Ioana Filip / Corina Ionita / Mihai Vasile / Dany Manea / Ionela Buta / Andreea Sofrone / Rocsana Marin / Catalina Popescu
McCann Romania: Jonay Sosa / Bianca Troncea / Radu Rebei / Andrei Mihailescu / Vlad Hodor / Laura Aldea / Cristina Ghimici / Daniel Enache
UM Romania: Victor Croitoru / Cornel Tiron / Dana Chitrusca / Alex Ailiesei / Ramona Radu
McCann PR: Lavinia Chican / Mihaela Dumitrascu / Simona Ionesti / Simona Simon
CATEGORY: WEB
Section: Web Platforms / Microsites
Gold:
Work: URSUS Escape Room LIVE
Client: Ursus Breweries
Brand: URSUS
Author: Kubis Interactive
Other agencies to credit: Media Investment, Graffiti BBDO
The team:
Kubis Interactive: Laura Nedelschi / Ioana Enache / Alina Radut / Cristina Schitco / Stefania Bercu / Florina Simon / Sebastian Popa / Cosmin Turcin / Alex Ciuraru / Dani Ivan / Tudor Sava / Ioana Zvac / Madalina Ioan / Sebastian Luba / Alina Ivan / Ionut Avadanei / Alice Gheorghiu / Marian Ciungiu
Ursus: Victor Teiosanu / Loredana Catana / Anca Calugaritoiu
The Codex / Blitz Technology
Silver: No winner
Nominees:
Work: The Meaning of Fasting
Client: Hope & Homes for Children Romania
Brand: Hope & Homes for Children Romania
Author: Cohn & Jansen JWT
Other agencies to credit: Atelierul de Internet
The team:
Hope and Homes for Children: Dragos Bucurenci / Anamaria Bogdan
Cohn & Jansec JWT:Andrei Cohn / Octavian Budai / Alexandra Popa / Adina Stanescu / Raluca Diaconu / Ruxandra Popescu / Miriam Ivanescu / Mihaela Craciunescu / Cristina Abdel
Atelieru de Internet: Cristina Bara / Robert Capraru
Vali Petridean (Ilustrator)
Work: URSUS Escape Room LIVE
Client: Ursus Breweries
Brand: URSUS
Author: Kubis Interactive
Other agencies to credit: Media Investment, Graffiti BBDO
The team:
Kubis Interactive: Laura Nedelschi / Ioana Enache / Alina Radut / Cristina Schitco / Stefania Bercu / Florina Simon / Sebastian Popa / Cosmin Turcin / Alex Ciuraru / Dani Ivan / Tudor Sava / Ioana Zvac / Madalina Ioan / Sebastian Luba / Alina Ivan / Ionut Avadanei / Alice Gheorghiu / Marian Ciungiu
Ursus: Victor Teiosanu / Loredana Catana / Anca Calugaritoiu
The Codex / Blitz Technology
Section: Web Platforms - Craft / Website Content
Gold: No winner
Silver:
Work: Santa Chat
Client: Medimow
Brand: Minunino
Author: Three
The team:
Three: Tintu Francisc / Staicu Sabin / Sorescu Radu / Tripsa Andrei
Medimow: Magda Coltoiu
Olteanu Catalin (Web Developer, Freelancer)
Nominees:
Work: URSUS Mansion
Client: Ursus Breweries
Brand: URSUS
Author: Kubis Interactive
Other agencies to credit: Media Investment, Graffiti BBDO
Team:
Kubis Interactive: Laura Nedelschi / Ioana Enache / Ioana Negrea / Alina Radut / Cristina Schitco / Stefania Bercu / Florina Simon / Ioana Zvac / Sebastian Lupa / Sebastian Popa / Tudor Sava / Alex Ciuraru / Alina Ivan / Ionut Avadanei / Marian Ciungiu
Ursus: Victor Teiosanu / Anca Calugaritoiu
Work: Santa Chat
Client: Medimow
Brand: Minunino
Author: Three
The team:
Three: Tintu Francisc / Staicu Sabin / Sorescu Radu / Tripsa Andrei
Medimow: Magda Coltoiu
Olteanu Catalin (Web Developer, Freelancer)
CATEGORY: SOCIAL MEDIA
Section: Social Media Pages
Gold:
Work: Pepsi – taking on Facebook
Client: PepsiCo Romania
Brand: Pepsi
Author: Tribal Worldwide Romania
Other agencies to credit: OMD Romania
Team:
PepsiCo: Calin Clej / Irina Pocovnicu / Iuliana Dragomir
Tribal Worldwide Romania: Ema Ciceu / Mihai Nistor / Radu Olteanu / Laura Ionescu / Arnold Vieriu / Cora Diaconescu / Roxana Memetea
Silver:
Work: Lidl Romania Instagram
Client: Lidl Romania
Brand: Lidl Romania
Author: Lidl Romania
Team:
Cristina Hanganu / Maria Parvuleasa / Cristina Niculita / Ioana Dumitrescu / Teodora Toma
Nominees:
Work: The taste of having fun
Client: Eti European Food
Brand: Eti Puf
Author: Ogilvy & Mather Romania
Other agencies to credit: United Media
Team:
Albert Nica / Catalin Cumpanasu / Bogdan Grozavu / Maria Sarivan / Raluca Marin / Alexandra Caciur / Adrian Stefanescu
Work: Samsung Romania Instagram Page
Client: Samsung Romania
Brand: Samsung Romania
Author: Samsung Romania
Other agencies to credit: Centrade Cheil, MSLGROUP The Practice, Starcom MediaVest Romania / Publicis One
Team:
Samsung: Ioana Sigarteu
Centrade Cheil: Ioana Hurdubelea / Paula Matei / Mihaela Stanciu / Andreea Popa
Starcom: Diana Diaconescu / Anca Ludu / Ionut Curea
MSL Group The Practice: Alina Munteanu / Sarah Stan-Boustani
Work: Lidl Romania Instagram
Client: Lidl Romania
Brand: Lidl Romania
Author: Lidl Romania
Team:
Cristina Hanganu / Maria Parvuleasa / Cristina Niculita / Ioana Dumitrescu / Teodora Toma
Work: Medaland
Client: MEDA
Brand: MEDA
Author: Propaganda
Other agencies to credit: Blue 449
Team:
Propaganda: Cornel Gologan / Andrei Dragota / Alex Macsoda / Catalina Balan / Viorica Dan / Corina Anghel / Madalina Rapeanu
Meda: Florin Rizea / Mihai Dinculescu / Manuela Paduraru
Blue 449: Arsena Dragoi / Dragos Eustafievici / Andrei Badeanu
Work: Pepsi – taking on Facebook
Client: PepsiCo Romania
Brand: Pepsi
Author: Tribal Worldwide Romania
Other agencies to credit: OMD Romania
Team:
PepsiCo: Calin Clej / Irina Pocovnicu / Iuliana Dragomir
Tribal Worldwide Romania: Ema Ciceu / Mihai Nistor / Radu Olteanu / Laura Ionescu / Arnold Vieriu / Cora Diaconescu / Roxana Memetea
Section: Social Media Special Mechanics
Gold:
Work: The Endless Day of Giraf
Client: Ape minerale Zizin
Brand: Zizin
Author: MullenLowe Romania
Other agencies to credit: Initiative, Golin
The team:
MullenLowe: Raul Gheba / Valentin Ionescu / Victor Oprisan / Andrei Munteanu / Ilinca Nanoveanu / Adrian Chiuhan / Cristina David / Andra Panaitescu / Gabriela Alexandrescu / Eugen Suman
Zizin: Laurentiu Lazar / Laura Lazar / Georgiana Bogdan
Augustin Pop – Animation, Popixar Studios / Octav Ungureanu – Illustration.
Silver:
Work: Like Exchange
Client: YUM Brands
Brand: KFC
Author: MRM // McCann Romania
Other agencies to credit: McCann Worldgroup Romania, UM Romania, Golin
The team:
Bogdana Voican / Gina Zgubea / Sandra Bold / Nadejda Ghilca / Ioana Filip
Nominees:
Work: The Endless Day of Giraf
Client: Ape minerale Zizin
Brand: Zizin
Author: MullenLowe Romania
Other agencies to credit: Initiative, Golin
The team:
MullenLowe: Raul Gheba / Valentin Ionescu / Victor Oprisan / Andrei Munteanu / Ilinca Nanoveanu / Adrian Chiuhan / Cristina David / Andra Panaitescu / Gabriela Alexandrescu / Eugen Suman
Zizin: Laurentiu Lazar / Laura Lazar / Georgiana Bogdan
Augustin Pop – Animation, Popixar Studios / Octav Ungureanu – Illustration.
Work: Like Exchange
Client: YUM Brands
Brand: KFC
Author: MRM // McCann Romania
Other agencies to credit: McCann Worldgroup Romania, UM Romania, Golin
The team:
Bogdana Voican / Gina Zgubea / Sandra Bold / Nadejda Ghilca / Ioana Filip
Section: Online PR Special Projects
Gold:
Work: Romania’s Next Big Vlogger
Client: The Coca-Cola Company
Brand: Coca-Cola
Author: MRM // McCann Romania
Other agencies to credit: McCann Worldgroup Romania, UM Romania, McCann PR
The team:
Ioana Filip / Corina Ionita / Mihai Vasile / Dany Manea / Ionela Buta / Andreea Sofrone / Rocsana Marin / Catalina Popescu
McCann Romania: Jonay Sosa / Bianca Troncea / Radu Rebei / Andrei Mihailescu / Vlad Hodor / Laura Aldea / Cristina Ghimici / Daniel Enache
UM Romania: Victor Croitoru / Cornel Tiron / Dana Chitrusca / Alex Ailiesei / Ramona Radu
McCann PR: Lavinia Chican / Mihaela Dumitrascu / Simona Ionesti / Simona Simon
Silver:
Work: Never-ending summer / Prelungeste vara!
Client: YUM Brands
Brand: KFC
Author: McCann Worldgroup Romania
Other agencies to credit: UM Romania, UM Studios
The team:
McCann: Francesca Muresan
UM Studios: Adela Dan / Victor Croitoru / Sandina Crisiarcu / Alina Vasile / Ioana Dinu / Cristian Ene
KFC: Monica Eftimie / Monica Douglas / Gabriel Nenciu / Mariana Lisofschi / Andreea Boala / Claudia Porojan / Tina Cretu
Nominees:
Work: CIF - Clean & Travel
Client: Unilever South Central Europe S.A.
Brand: CIF
Author: MullenLowe Romania
Other agencies to credit: MullenLowe Profero, Golin, Mindshare Media
The team:
Unilever: Ana-Maria Paslaru / Andra Sima / Corina Savin / Maria Dumitrescu / Denisa Coman
MullenLowe: Eugen Suman / Simina Zidaru / Alina Nechita / Gabriela Alexandrescu / Doruta Cirstescu / Daniel Enache / Oana Popescu / Mihaela Rotariu / Adrian Chiuhan / Ilinca Nanoveanu
MullenLowe Profero: Ovidiu Popa / Camelia Dobre
Golin: Roxana Diba Golin / Livia Voicu / Bianca Cenusescu / Bianca Stoica
Mindshare: Cristina Ionescu / Andreea Radu / Amalia Necula
Work: A VISA gift: Morgan Freeman reads Carmen’s comment
Client: VISA
Brand: VISA
Author: Publicis Romania / Publicis One
Team:
VISA: Madalin Nitis / Ioana Vieru
Publicis: Sebastian Olar / Jorg Riommi / Dan Frinculescu / Ruxandra Drilea / Karla Georgescu / Alecsandra Apostolescu / Lucian Gavril / Gabriel Macovei / Anamaria Filip / Oana Popescu / Andreea Grigorean / Catalina Popescu
UNTOLD: Edy Chereji
Work: Never-ending summer / Prelungeste vara!
Client: YUM Brands
Brand: KFC
Author: McCann Worldgroup Romania
Other agencies to credit: UM Romania, UM Studios
The team:
McCann: Francesca Muresan
UM Studios: Adela Dan / Victor Croitoru / Sandina Crisiarcu / Alina Vasile / Ioana Dinu / Cristian Ene
KFC: Monica Eftimie / Monica Douglas / Gabriel Nenciu / Mariana Lisofschi / Andreea Boala / Claudia Porojan / Tina Cretu
Work: Romania’s Next Big Vlogger
Client: The Coca-Cola Company
Brand: Coca-Cola
Author: MRM // McCann Romania
Other agencies to credit: McCann Worldgroup Romania, UM Romania, McCann PR
The team:
Ioana Filip / Corina Ionita / Mihai Vasile / Dany Manea / Ionela Buta / Andreea Sofrone / Rocsana Marin / Catalina Popescu
McCann Romania: Jonay Sosa / Bianca Troncea / Radu Rebei / Andrei Mihailescu / Vlad Hodor / Laura Aldea / Cristina Ghimici / Daniel Enache
UM Romania: Victor Croitoru / Cornel Tiron / Dana Chitrusca / Alex Ailiesei / Ramona Radu
McCann PR: Lavinia Chican / Mihaela Dumitrascu / Simona Ionesti / Simona Simon
CATEGORY: MOBILE
Section: Mobile Apps
Gold:
Work: SeeColors
Client: Samsung Electronics Romania
Brand: Samsung Electronics Romania
Author: Samsung Electronics Romania
Other agencies to credit: Leo Burnett Romania / Publicis One, Starcom MediaVest Romania / Publicis One, MSLGROUP The Practice, Leo Burnett Ungaria
The team:
Samsung Electronics Romania: Sabina Stirb / Diana Grecu / Roxana Grigorean / Ioana Sigarteu / Ruxandra Stefanescu
Leo Burnett Romania: Nicoleta Pena / Maria Guseth / Alexandra Bombita / Irina Carbunescu / Mihai Mateescu / Razvan Capanescu
Starcom: Ilinca Nitu / Anca Ludu / Virgil Pascu / Alexandru Sonia
The Practice: Alina Munteanu / Sarah Stan-Boustani
Leo Burnett Ungaria: Gabriella Racz
Silver:
Work: Look, a Stork!
Client: Enel Romania
Brand: ENEL
Author: MSLGROUP The Practice
Other agencies to credit: Publicis Romania / Publicis One
Work: Aqua Scanner
Client: Valvis Holding
Brand: Aqua Carpatica
Author: Cohn & Jansen JWT
Other agencies to credit: Atelierul de Internet
The team:
Cohn & Jansen JWT: Andrei Cohn / Alex Negoescu / Roxana Cristea / Daniel Moisa / Adrian Marciu / Diana Caracota / Arina Stoenica / Oana McGingley / Raluca Diaconu / Ruxandra Savulescu / Ilinca Dumitrescu
Atelierul de Internet: Ionut Necula / Robert Capraru
Nominees:
Work: 4G MegaHunt
Client: Orange Romania
Brand: Orange
Author: MullenLowe Profero
Other agencies to credit: Programming Studio: Mount Software
The team:
Orange: Mirela Bosoi / Alexandra Circiu / Crina Tenovici / Anca Stancov
MullenLowe Profero: Elena Negrescu / Daniel Oprea / Dan Hariga / Madalina State / Evelina Lunga / Vlad Emandi / Alin Badiu
Work: Look, a Stork!
Client: Enel Romania
Brand: ENEL
Author: MSLGROUP The Practice
Other agencies to credit: Publicis Romania / Publicis One
Work: SeeColors
Client: Samsung Electronics Romania
Brand: Samsung Electronics Romania
Author: Samsung Electronics Romania
Other agencies to credit: Leo Burnett Romania / Publicis One, Starcom MediaVest Romania / Publicis One, MSLGROUP The Practice, Leo Burnett Ungaria
The team:
Samsung Electronics Romania: Sabina Stirb / Diana Grecu / Roxana Grigorean / Ioana Sigarteu / Ruxandra Stefanescu
Leo Burnett Romania: Nicoleta Pena / Maria Guseth / Alexandra Bombita / Irina Carbunescu / Mihai Mateescu / Razvan Capanescu
Starcom: Ilinca Nitu / Anca Ludu / Virgil Pascu / Alexandru Sonia
The Practice: Alina Munteanu / Sarah Stan-Boustani
Leo Burnett Ungaria: Gabriella Racz
Work: Aqua Scanner
Client: Valvis Holding
Brand: Aqua Carpatica
Author: Cohn & Jansen JWT
Other agencies to credit: Atelierul de Internet
The team:
Cohn & Jansen JWT: Andrei Cohn / Alex Negoescu / Roxana Cristea / Daniel Moisa / Adrian Marciu / Diana Caracota / Arina Stoenica / Oana McGingley / Raluca Diaconu / Ruxandra Savulescu / Ilinca Dumitrescu
Atelierul de Internet: Ionut Necula / Robert Capraru
Section: Mobile Campaigns
Gold:
Work: The Ghost Radars
Client: Romanian Police
Brand: Romanian Police - Traffic Department
Author: Heist Industries
Team:
Radu Pilat / Claudiu Degan / Denisa Caldararu / Claudiu Trusca / Ana Rinderu / Anca Ifrim / Diana Coman / Oana Romanescu
Silver:
Category: Mobile
Section: Mobile Campaigns
Work: Escape the traditional Christmas family lunch with Pepsi
Client: PepsiCo Romania
Brand: Pepsi
Author: Tribal Worldwide Romania
Other agencies to credit: OMD Romania
The team:
PepsiCo: Calin Clej / Irina Pocovnicu
Tribal Worldwide Romania: Ema Ciceu / Mihai Nistor / Laura Ionescu / Arnold Vieriu /
Cora Diaconescu / Roxana Memetea
Nominees:
Work: The Ghost Radars
Client: Romanian Police
Brand: Romanian Police - Traffic Department
Author: Heist Industries
Team:
Radu Pilat / Claudiu Degan / Denisa Caldararu / Claudiu Trusca / Ana Rinderu / Anca Ifrim / Diana Coman / Oana Romanescu
Work: Escape the traditional Christmas family lunch with Pepsi
Client: PepsiCo Romania
Brand: Pepsi
Author: Tribal Worldwide Romania
Other agencies to credit: OMD Romania
The team:
PepsiCo: Calin Clej / Irina Pocovnicu
Tribal Worldwide Romania: Ema Ciceu / Mihai Nistor / Laura Ionescu / Arnold Vieriu /
Cora Diaconescu / Roxana Memetea
CATEGORY: DIGITAL BRAND EXPERIENCE
Gold:
Work: Grolsch Awake your Curiosity Experiment
Client: Ursus Breweries
Brand: Grolsch
Author: Kubis Interactive
Other agencies to credit: Media Investment, MSLGROUP The Practice
The team: Kubis Interactive: Laura Nedelschi / Carina Toma / Florin Busuioc / Luana Roth / Cristina Schitco / Diana Patriche / Ioana Zvac / Irina Petrovici / Ionut Avadanei / Marian Ciungu / Alina Ivan
Grolsch: Cristina Gherman / Georgiana Bercu / Ileana Peste
Neuroheadsets & Visual: Auraleye Studio
Silver:
Work: Rombot - The first virtual ambassador of a country
Client: Kandia Dulce
Brand: ROM
Author: MRM // McCann Romania
Other agencies to credit: McCann Worldgroup Romania, UM Romania
The team:
Catalin Dobre / Ioana Filip / Ioana Zamfir / Miruna Macri / Alin Sarbu / Mihai Vasile / Alexandros Charangionis / Mihai Titirig / Corina Ionita / Alexandra Visan / Dany Manea / Bianca Troncea / Ionela Buta / Andreea Sofrone / Aurelia Fulop / Laura Costachescu / Delia Chirila / Lorena Ciobanu / Victor Croitoru / Sandina Crisiarcu / Alina Carasol / Monica Nastase
Nominees:
Work: Grolsch Awake your Curiosity Experiment
Client: Ursus Breweries
Brand: Grolsch
Author: Kubis Interactive
Other agencies to credit: Media Investment, MSLGROUP The Practice
The team:
Kubis Interactive: Laura Nedelschi / Carina Toma / Florin Busuioc / Luana Roth / Cristina Schitco / Diana Patriche / Ioana Zvac / Irina Petrovici / Ionut Avadanei / Marian Ciungu / Alina Ivan
Grolsch: Cristina Gherman / Georgiana Bercu / Ileana Peste
Neuroheadsets & Visual: Auraleye Studio
Work: Rombot - The first virtual ambassador of a country
Client: Kandia Dulce
Brand: ROM
Author: MRM // McCann Romania
Other agencies to credit: McCann Worldgroup Romania, UM Romania
The team:
Catalin Dobre / Ioana Filip / Ioana Zamfir / Miruna Macri / Alin Sarbu / Mihai Vasile / Alexandros Charangionis / Mihai Titirig / Corina Ionita / Alexandra Visan / Dany Manea / Bianca Troncea / Ionela Buta / Andreea Sofrone / Aurelia Fulop / Laura Costachescu / Delia Chirila / Lorena Ciobanu / Victor Croitoru / Sandina Crisiarcu / Alina Carasol / Monica Nastase
CATEGORY: INTERACTIVE CAMPAIGNS
Section: Digital component of an integrated campaign / FMCG – DRINKS
Winner:
Work: URSUS Escape Room LIVE
Client: Ursus Breweries
Brand: URSUS
Author: Kubis Interactive
Other agencies to credit: Media Investment, Graffiti BBDO
The team:
Kubis Interactive: Laura Nedelschi / Ioana Enache / Alina Radut / Cristina Schitco / Stefania Bercu / Florina Simon / Sebastian Popa / Cosmin Turcin / Alex Ciuraru / Dani Ivan / Tudor Sava / Ioana Zvac / Madalina Ioan / Sebastian Luba / Alina Ivan / Ionut Avadanei / Alice Gheorghiu / Marian Ciungiu
Ursus: Victor Teiosanu / Loredana Catana / Anca Calugaritoiu
The Codex / Blitz Technology
Nominees:
Work: Romania’s Next Big Vlogger
Client: The Coca-Cola Company
Brand: Coca-Cola
Author: MRM // McCann Romania
Other agencies to credit: McCann Worldgroup Romania, UM Romania, McCann PR
The team:
Ioana Filip / Corina Ionita / Mihai Vasile / Dany Manea / Ionela Buta / Andreea Sofrone / Rocsana Marin / Catalina Popescu
McCann Romania: Jonay Sosa / Bianca Troncea / Radu Rebei / Andrei Mihailescu / Vlad Hodor / Laura Aldea / Cristina Ghimici / Daniel Enache
UM Romania: Victor Croitoru / Cornel Tiron / Dana Chitrusca / Alex Ailiesei / Ramona Radu
McCann PR: Lavinia Chican / Mihaela Dumitrascu / Simona Ionesti / Simona Simon
Work: URSUS Escape Room LIVE
Client: Ursus Breweries
Brand: URSUS
Author: Kubis Interactive
Other agencies to credit: Media Investment, Graffiti BBDO
The team:
Kubis Interactive: Laura Nedelschi / Ioana Enache / Alina Radut / Cristina Schitco / Stefania Bercu / Florina Simon / Sebastian Popa / Cosmin Turcin / Alex Ciuraru / Dani Ivan / Tudor Sava / Ioana Zvac / Madalina Ioan / Sebastian Luba / Alina Ivan / Ionut Avadanei / Alice Gheorghiu / Marian Ciungiu
Ursus: Victor Teiosanu / Loredana Catana / Anca Calugaritoiu
The Codex / Blitz Technology
Section: Digital component of an integrated campaign / DURABLES
Winner:
Work: Fake News
Client: Fabryo Corporation
Brand: savana cu Teflon
Author: Papaya Advertising
The team:
Robert Tiderle / Valentin Lica / Robert Soparlache / Petru Cuciuc / Ramona Sima
Nominee:
Work: Fake News
Client: Fabryo Corporation
Brand: savana cu Teflon
Author: Papaya Advertising
The team:
Robert Tiderle / Valentin Lica / Robert Soparlache / Petru Cuciuc / Ramona Sima
Section: Digital component of an integrated campaign / OTHERS
Winner:
Work: Animaterra
Client: Kaufland
Brand: Kaufland
Author: Leo Burnett Romania / Publicis One
The team:
Kaufland: Alina Golopenta / Irina Grigore / Carmen Boer / Alexandra Cirstea
Leo Burnett: Sandra Popescu / Andreea Balta / Eliza Toma / Irina Carbunescu / Cosmin Ezaru / Raluca Popa / Andrei Epure / Silvia Gradinaru / Paula Stan
Nominees:
Work: Like Exchange
Client: YUM Brands
Brand: KFC
Author: MRM // McCann Romania
Other agencies to credit: McCann Worldgroup Romania, UM Romania, Golin
The team:
Bogdana Voican / Gina Zgubea / Sandra Bold / Nadejda Ghilca / Ioana Filip
Work: Cooking for pleasure
Client: Lidl Romania
Brand: Bucataria Lidl
Author: Snapshot Communication
The team:
Marco Giudici / Oana Radu / Mihai Cazacu / Luiza Cluve / Alina Alexa / Alina Tane
Work: Animaterra
Client: Kaufland
Brand: Kaufland
Author: Leo Burnett Romania / Publicis One
The team:
Kaufland: Alina Golopenta / Irina Grigore / Carmen Boer / Alexandra Cirstea
Leo Burnett: Sandra Popescu / Andreea Balta / Eliza Toma / Irina Carbunescu / Cosmin Ezaru / Raluca Popa / Andrei Epure / Silvia Gradinaru / Paula Stan
GOLD – INTERACTIVE CAMPAIGN /
DIGITAL COMPONENT OF AN INTEGRATED CAMPAIGN:
Work: URSUS Escape Room LIVE
Client: Ursus Breweries
Brand: URSUS
Author: Kubis Interactive
Other agencies to credit: Media Investment, Graffiti BBDO
The team: Kubis Interactive: Laura Nedelschi / Ioana Enache / Alina Radut / Cristina Schitco / Stefania Bercu / Florina Simon / Sebastian Popa / Cosmin Turcin / Alex Ciuraru / Dani Ivan / Tudor Sava / Ioana Zvac / Madalina Ioan / Sebastian Luba / Alina Ivan / Ionut Avadanei / Alice Gheorghiu / Marian Ciungiu
Ursus: Victor Teiosanu / Loredana Catana / Anca Calugaritoiu
The Codex / Blitz Technology
SILVER – INTERACTIVE CAMPAIGN /
DIGITAL COMPONENT OF AN INTEGRATED CAMPAIGN:
Work: Animaterra
Client: Kaufland
Brand: Kaufland
Author: Leo Burnett Romania / Publicis One
The team: Kaufland: Alina Golopenta / Irina Grigore / Carmen Boer / Alexandra Cirstea
Leo Burnett: Sandra Popescu / Andreea Balta / Eliza Toma / Irina Carbunescu / Cosmin Ezaru / Raluca Popa / Andrei Epure / Silvia Gradinaru / Paula Stan
Section: Full Digital Campaign / FMCG - Non Food
NO WINNER
Nominee:
Work: The Beauty Games by AVON
Client: Avon Cosmetics Romania
Brand: Avon Cosmetics Romania
Author: Leo Burnett Romania / Publicis One
Other agencies to credit: Starcom MediaVest Romania / Publicis One, MSLGROUP The Practice, ScreenNative
The team:
Leo Burnett: Ana Maria Patrut / Dominic Timotin / Alex Nicolescu / Andrei Florian / Mihai Mateescu
Avon: Laurentiu Mitrea / Nichita Paleu / Ana Nicolae / Cristiana Miu / Ioana Sabo / Maria Militaru / Roxana Minea / Ioana Simian
Section: Full Digital Campaign / Social campaigns, political and awareness messages
NO WINNER
Nominee:
Work: #nohateonline
Client: Salvati Copiii
Brand: Ora de Net
Author: Kubis Interactive
The team:
Kubis Interactive: Laura Nedelschi / Ioana Enache / Alina Radut / Cristina Schitco / Diana Patriche / Florina Simon / Ioana Zvac / Cosmina Tapliuc
Salvati Copiii: Ovidiu Majina
Coordonator servicii de asistenta si consiliere: Teodora Stoica
Section: Full Digital Campaign / Others
NO WINNER
Nominee:
Work: Never-ending summer / Prelungeste vara!
Client: YUM Brands
Brand: KFC
Author: McCann Worldgroup Romania
Other agencies to credit: UM Romania, UM Studios
The team:
McCann: Francesca Muresan
UM Studios: Adela Dan / Victor Croitoru / Sandina Crisiarcu / Alina Vasile / Ioana Dinu / Cristian Ene
KFC: Monica Eftimie / Monica Douglas / Gabriel Nenciu / Mariana Lisofschi / Andreea Boala / Claudia Porojan / Tina Cretu
SPECIAL AWARDS
YOUTUBE ROMANIA ADS LEADERBOARD:
Work: OLX Alowance #bebebine
Client: OLX Group
Brand: OLX
Creative Agency: Saatchi&Saatchi + The Geeks
Media Agency: Conversion
The team:
OLX: Razvan Acsente / Marius Funie / Cristina Sauciuc
Saatchi & Saatchi + The Geeks: Vlad Petre / Costin Radu / Ana Maria Patrut / Tiberiu Coman / Paul Foltache
BEST USE OF TECHNOLOGY – FOR A SOCIAL CAUSE:
Work: The Ghost Radars
Client: Romanian Police
Brand: Romanian Police - Traffic Department
Author: Heist Industries
Team:
Radu Pilat / Claudiu Degan / Denisa Caldararu / Claudiu Trusca / Ana Rinderu / Anca Ifrim / Diana Coman / Oana Romanescu
BEST USE OF TECHNOLOGY – IN A DIGITAL CAMPAIGN:
Work: URSUS Escape Room LIVE
Client: Ursus Breweries
Brand: URSUS
Author: Kubis Interactive
Other agencies to credit: Media Investment, Graffiti BBDO
The team:
Kubis Interactive: Laura Nedelschi / Ioana Enache / Alina Radut / Cristina Schitco / Stefania Bercu / Florina Simon / Sebastian Popa / Cosmin Turcin / Alex Ciuraru / Dani Ivan / Tudor Sava / Ioana Zvac / Madalina Ioan / Sebastian Luba / Alina Ivan / Ionut Avadanei / Alice Gheorghiu / Marian Ciungiu
Ursus: Victor Teiosanu / Loredana Catana / Anca Calugaritoiu
The Codex / Blitz Technology
MOST CREATIVE CLIENT OF THE YEAR: COCA-COLA & KFC
MOST CREATIVE NEWCOMER: FAN Courier
AGENCY OF THE YEAR: MRM // McCann Romania
Partenerii evenimentului:
- Sponsored by: UPC Romania
- Powered by: The Institute, UniCredit Bank Romania, Ciuc Premium, Absolut, AHEAD
- Partners: Coca-Cola, #YouTube.
Fondat si organizat de catre The Institute, Internetics este un festival de branding, marketing si advertising online, care fixeaza standardele in comunicarea online din Romania prin premierea celor mai bune campanii interactive, tehnologii, site-uri si tool-uri de promovare online si incurajarea creativitatii si a strategiei. Internetics a aparut in 2001, inca de la inceputul conturarii industriei de online din Romania, contribuind pe parcursul acestor ani la cresterea si dezvoltarea acesteia.
The Institute reprezinta ecosistemul industriilor creative. Initiaza si organizeaza evenimente de 17 ani si aduce impreuna antreprenorii, profesionistii si publicul acestor industrii din Romania. Prin tot ceea ce face contribuie la construirea unei infrastructuri puternice pentru dezvoltarea antreprenoriatului creativ in tara, creste si diversifica audienta atelierelor, designerilor, micilor afaceri, agentiilor si manufacturilor, promoveaza antreprenorii si profesionistii creativi pe plan national si international.
