În cadrul galei de premiere Internetics 2016, ce a avut loc pe 21 noiembrie, la Ateneul Român, au fost acordate 43 de trofee, dintre care 12 trofee de Aur, 24 de Argint și 7 în secțiunile de campanii interactive. Trofeul pentru Agenția Anului a revenit MRM//McCann cu 7 trofee obținute și alte 4 nominalizări.
Cea de-a XVI-a ediție Internetics prezentată de UPC România, a presupus transformarea competiției propriu-zise în Internetics Digital Week, un eveniment amplu dedicat industriilor creative digitale desfășurat în perioada 14-23 noiembrie la Palatul Știrbei. Internetics Digital Week cuprinde o expoziție și o serie de conferințe, cât și alte serii de evenimente conexe care au ca scop să aducă mai aproape de public industriile de publicitate, tehnologie, IT & gaming.
În total, în cadrul Internetics 2016, festival ce premiază inteligența digitală, au urcat pe scena Ateneului Român 16 agenții : Cohn and Jansen JWT, Digital Star, Golin, Graffiti BBDO, Kinecto Isobar Bucharest, Kubis Interactive, Leo Burnett România/Publicis One, MRM // McCann, MullenLowe Profero, Ogilvy Group, Publicis România/Publicis One, Saatchi & Saatchi + The Geeks România/ Publicis One, The Coca-Cola Company, Thinkdigital România, V8 Interactive si WEBSTYLER & GMP Advertising
Conform punctelor acumulate din premiile și nominalizările obținute, topul celor mai premiate agenții este: 1. MRM // McCann; 2. WEBSTYLER; 3. Publicis România/Publicis One; 4. Golin; 5. Leo Burnett România/Publicis One.
MRM // McCann a câștigat premii pentru lucrările „CokeStream Romania” (Silver in Culture – Online Branded Content), „Fakation” și „Little Money Big Fun” pentru KFC, ambele Gold în Social Media Special Mechanics, „Wi Fi Tests” pentru KFC (Gold pentru Mobile Campaigns, Winner în secțiunea Others - INTERACTIVE CAMPAIGNS - Full Digital Campaign și Silver pe aceeași subcategorie) și „Sprite - uncool check-in” (Silver in Digital Brand Experience).
WEBSTYLER și-a adăugat încă șapte trofee în portofoliul de trofee Internetics, pentru campania Gândul - „Romanians Adopt Remainians” (Silver în Viral Non Video și în secțiunea Social Media – Online PR Special Projects și Winner în sectiunea Art, Culture, Media and Entertainment - INTERACTIVE CAMPAIGNS - Full Digital Campaign), „Star Wars Stunt” pentru Avstore (Silver în Online PR Special Projects), „Instacans” pentru Coca-Cola (Silver în Mobile Campaigns), „The Epic Call To Arms ” pentru Banca Transilvania (Winner în secțiunea Others - INTERACTIVE CAMPAIGNS - Digital component of an integrated campaign și Silver în aceeași subcategorie).
Publicis România/Publicis One a câștigat cinci trofee, pentru „Bernie Speed Test” (Gold în Viral Non Video și în Online PR Special Projects), „Mr. Bear Driver” (Gold în Online Advertising Games și Silver în Mobile Apps) și „Shop like a Jedi” pentru Carrefour (Silver în Digital Brand Experience).
Golin s-a clasat anul acesta pe locul patru conform numărului de puncte, cu 4 trofee pentru proiectele „Electric Castle, Unofficial Partners” (Gold in Communities – Brand Built Communities) și „Vanilla Skype, the first theatre play with an audience casting” (Silver in Online PR Special Projects, Winner in sectiunea Art, Culture, Media and Entertainment din INTERACTIVE CAMPAIGNS - Digital component of an integrated campaign și Gold în cadrul aceleiași subcategorii).
Leo Burnett România/Publicis One a obținut 4 trofee de argint: 3 cu TADAAAM by Telekom – Silver în Online Branded Content (Culture), în Brand Built Communities și în secțiunea Social Media Pages și unul cu „ABSOLUT Creator” în Digital Brand Experience.
Cele mai premiate companii în cadrul galei de premiere au fost: 1. KFC ( cu 5 trofee câștigate); 2. The Coca-Cola Company (4 trofee); 3. Mediafax / Telekom Romania / Orange România cu câte 3 trofee.
Brandurile câștigătoare sunt: ABSOLUT, ACR & FIA, ARCUB/Bucharest2021, Avstore, Bogata City Hall, Banca Transilvania, BCR, Carrefour, Coca-Cola, Electric Castle, Gândul, Grolsch, KFC, Lenovo Yoga, Orange, Pepsi, Rowenta, Salvați Copiii, Sprite, Staropramen, Strongbow, Telekom, Vanilla Skype si WWF.
De asemenea, în competiție au fost acordate și trei distincții speciale:
- BEST USE OF TECHNOLOGY : Orange My Heartbeats Orange România, client - Orange România, agentie - MullenLowe Profero
- MOST CREATIVE CLIENT OF THE YEAR: KFC
- SPECIAL AWARD acordat de The Institute: iLikeIT pentru promovarea industriilor creative digitale
În competiție au fost înscrise anul acesta 156 de lucrări de către 29 de participanți cu lucrări pentru 67 de branduri. Juriul a fost format din peste 30 de specialiști în marketing și digital și a fost condus de Ajay Naqvi, Country Marketing Manager Airbnb India.
„A fost o sesiune de jurizare antrenantă. Nu-mi amintesc să fi trebuit să fac alegeri atât de grele în cadrul unei jurizării până acum. Determinarea juraților de a premia doar cele mai bune lucrări împreuna cu un nivel foarte ridicat de calitate a lucrărilor au făcut jurizarea și mai grea, dar plină de satisfacții. La finalul acestui proces mă simt ca un student, pentru că am acumulat foarte multe: o mai buna înțelegere a brandurilor mari, cât și a celor mici, a relației dintre succes și folosirea inovativă a noilor media și a României și romanilor. De asemenea, sper că eforturile noastre vor contribui la consolidarea traiectului industriilor de marketing și publicitate din România și din regiune" a declarat Naqvi.
CÂŞTIGĂTORII INTERNETICS 2016
> CULTURE
Section: Viral Video
Silver:
Work: The free spirited one and a half concert / Vama & Pepsi run to the seaside
Client: PepsiCo Romania
Brand: Pepsi
Author: Graffiti BBDO
Other agencies to credit: Tribal Worldwide Romania, Agentia de Vise, OMD, Best Music, Eurolines, Acolo, Rocco Media.
The team: Calin Clej / Vlastimir Milanovic / Alexandra Sandu / Vlad Socianu / Mihai Calota / Titus Dumitrescu / Delia Arghir-Pigulea / Andreea Balta / Adina Popescu / Mangir Stefan / Razvan Meirosu / Ioana Mihai / Alex Tocilescu
Nominees:
Work: The free spirited one and a half concert / Vama & Pepsi run to the seaside
Client: PepsiCo Romania
Brand: Pepsi
Author: Graffiti BBDO
Other agencies to credit: Tribal Worldwide Romania, Agentia de Vise, OMD, Best Music, Eurolines, Acolo, Rocco Media.
The team: Calin Clej / Vlastimir Milanovic / Alexandra Sandu / Vlad Socianu / Mihai Calota / Titus Dumitrescu / Delia Arghir-Pigulea / Andreea Balta / Adina Popescu / Mangir Stefan / Razvan Meirosu / Ioana Mihai / Alex Tocilescu
Section: Viral Non Video
Gold:
Work: Bernie Speed Test
Client: ARCUB
Brand: ARCUB/Bucharest2021
Author: Publicis Romania / Publicis One
Other agencies to credit: Rage! App, RxM Creative
The team: Jorg Riommi / Mihnea Gheorghiu / Roxana Nita / Mihnea Gheorghiu / Magda Bucur / Mihai Pocorschi / Mihai Botarel / Bogdan Savonea
Silver:
Work: Romanians Adopt Remainians
Client: Mediafax
Brand: Gandul
Author: WEBSTYLER & GMP
Work: Visit Bogata
Client: Bogata City Hall
Brand: Bogata City Hall
Author: Kinecto Isobar Bucharest
The team: Silvia Marinescu (Creative Stategist), Andrei Dumitrescu (Senior Art Director), Olivia Pop (Copywriter), Corina Craja (Social Media Manager), Radu Ionescu (Creative Director).
Nominee:
Work: Bernie Speed Test
Client: ARCUB
Brand: ARCUB/Bucharest2021
Author: Publicis Romania / Publicis One
Other agencies to credit: Rage! App, RxM Creative
The team: Jorg Riommi / Mihnea Gheorghiu / Roxana Nita / Mihnea Gheorghiu / Magda Bucur / Mihai Pocorschi / Mihai Botarel / Bogdan Savonea
Work: Romanians Adopt Remainians
Client: Mediafax
Brand: Gandul
Author: WEBSTYLER & GMP
Work: Visit Bogata
Client: Bogata City Hall
Brand: Bogata City Hall
Author: Kinecto Isobar Bucharest
The team: Silvia Marinescu (Creative Stategist), Andrei Dumitrescu (Senior Art Director), Olivia Pop (Copywriter), Corina Craja (Social Media Manager), Radu Ionescu (Creative Director).
Section: Online Branded Content
Gold:
Work: Grolsch Opening Act
Client: Grolsch
Brand: Grolsch
Author: Kubis Interactive
Other agencies to credit: Not the case
The team: Agency Team: Irina Petrovici / Silviu Antohe / Eugen Suman / Ionut Avadanei / Marian Ciungu / Florin Ivan / Stefania Bercu / Cristina Schitco
Client Team: Cristina Gherman / Ingrid Viulet / Ioana Petrovici
Silver:
Work: CokeStream Romania
Client: Coca-Cola
Brand: Coca-Cola
Author: MRM//McCann Romania
Other agencies to credit: McCann Romania, UM Romania, McCann PR
The team: Andreea Dragan / Andrei Ungureanu / Laura Savu / Iuliana Nedelcu / Raluca Brinzoiu / Miruna Smeureanu / Mihaela Nita / Nicoleta Eftimiu
MRM//McCann: Ioana Filip / Mihai Vasile / Ioana Ichim / Alina Nechita / Ionela Buta / Gina Zgubea / Andreea Sofrone / Alexandra Gheorghiu/ Catalina Popescu
McCann: Dana Hogea / Laura Aldea / Amalia Jakab / Lia Bira / Alex Vasile
McCann PR: Alina Croitoru / Lavinia Chican
Work: TADAAAM by Telekom
Client: Telekom Romania
Brand: Telekom Prepaid
Author: Leo Burnett Romania / Publicis One
The team: Razvan Capanescu / Victor Stroe / Matei Psatta / Madalina Marica / Mihai Lucanu / Maria Ilea / Raluca Eftimie / Raluca Circo / Alexandra Stan
Client Team: Todor Dimitrovski / Ruxandra Rau / Stefania Creata / Oana Ioja / Cristina Visan
Nominees:
Work: Grolsch Opening Act
Client: Grolsch
Brand: Grolsch
Author: Kubis Interactive
The team: Agency Team: Irina Petrovici / Silviu Antohe / Eugen Suman / Ionut Avadanei / Marian Ciungu / Florin Ivan / Stefania Bercu / Cristina Schitco
Client Team: Cristina Gherman / Ingrid Viulet / Ioana Petrovici
Work: CokeStream Romania
Client: Coca-Cola
Brand: Coca-Cola
Author: MRM//McCann Romania
Other agencies to credit: McCann Romania, UM Romania, McCann PR
The team: Andreea Dragan / Andrei Ungureanu / Laura Savu / Iuliana Nedelcu / Raluca Brinzoiu / Miruna Smeureanu / Mihaela Nita / Nicoleta Eftimiu
MRM//McCann: Ioana Filip / Mihai Vasile / Ioana Ichim / Alina Nechita / Ionela Buta / Gina Zgubea / Andreea Sofrone / Alexandra Gheorghiu/ Catalina Popescu
McCann: Dana Hogea / Laura Aldea / Amalia Jakab / Lia Bira / Alex Vasile
McCann PR: Alina Croitoru / Lavinia Chican
Work: TADAAAM by Telekom
Client: Telekom Romania
Brand: Telekom Prepaid
Author: Leo Burnett Romania / Publicis One
The team: Razvan Capanescu / Victor Stroe / Matei Psatta / Madalina Marica / Mihai Lucanu / Maria Ilea / Raluca Eftimie / Raluca Circo / Alexandra Stan
Client Team: Todor Dimitrovski / Ruxandra Rau / Stefania Creata / Oana Ioja / Cristina Visan
Work: What’s your CNP?
Client: L’Oréal Paris Romania
Brand: Accord Parfait
Author: Happy Digital
Other agencies to credit: Zenith Romania
The team: Anca Stefan / Andreea Cuibar / Smaranda Teleaba / Andra Costache / Laura Cristea / Razvan Mic / George Stanescu / Cosmin Stoica / Atena Florea / Dani Florea
Section: Online Advertising Games
Gold:
Work : Mr. Bear Driver
Client: The Automobile Club of Romania
Brand: The Automobile Club of Romania & The FIA (Fédération Internationale de l'Automobile)
Author: Publicis Romania / Publicis One
Other agencies to credit: Nurun România
The team: Jorg Riommi / Dan Frinculescu / Adrian Iota / Mihai Costache / Alexandra Stoica / Petronela Cosa / Alexandra Murray / Alin Drosu / Andrei Badeanu / Andreea Grigorean / Catalina Popescu / Adrian Iota / Camelia Efrimov / Mihai Pocorschi / Ioana Dinu / Calin Buzea
Nominees:
Work : Mr. Bear Driver
Client: The Automobile Club of Romania
Brand: The Automobile Club of Romania & The FIA (Fédération Internationale de l'Automobile)
Author: Publicis Romania / Publicis One
Other agencies to credit: Nurun Romania
The team: Jorg Riommi / Dan Frinculescu / Adrian Iota / Mihai Costache / Alexandra Stoica / Petronela Cosa / Alexandra Murray / Alin Drosu / Andrei Badeanu / Andreea Grigorean / Catalina Popescu / Adrian Iota / Camelia Efrimov / Mihai Pocorschi / Ioana Dinu / Calin Buzea
Work: ABSOLUT Creator
Client: Pernod Ricard Romania
Brand: ABSOLUT
Author: Leo Burnett Romania / Publicis One
Other agencies to credit: Publicis Event - BTL agency
The team: Ada Musat / Alexandru Cristea / Matei Psatta / Gabriela Suciu / Alexandru Nicolescu / Razvan Capanescu / Cristian Balaci / Rares Bartos / Alin Boeru
Client team: Radu Moldovan Petrut /
Andreea Munteanu
> COMMUNITIES
Section: Brand Associated Communities
Silver:
Work: The free spirited one and a half concert / Vama & Pepsi run to the seaside
Client: PepsiCo Romania
Brand: Pepsi
Author: Graffiti BBDO
Other agencies to credit: Tribal Worldwide Romania, Agentia de Vise, OMD, Best Music, Eurolines, Acolo, Rocco Media.
The team: The team: Calin Clej / Vlastimir Milanovic / Alexandra Sandu / Vlad Socianu / Mihai Calota / Titus Dumitrescu / Delia Arghir-Pigulea / Andreea Balta / Adina Popescu / Mangir Stefan / Razvan Meirosu / Ioana Mihai / Alex Tocilescu
Work: Craiova's Right of Reply
Client: BCR
Brand: BCR
Author: Cohn&Jansen JWT
The team: Felicia Stoica / Edouard Cubassa / Alex Negoescu / Andrei Cohn / Arina Stoenică / Oana McGingley
Client team: Anca Rarău / Cornelia Pleșoianu / Mădălina Cazamir / Laura Moldovan
Nominee:
Work: The free spirited one and a half concert / Vama & Pepsi run to the seaside
Client: PepsiCo Romania
Brand: Pepsi
Author: Graffiti BBDO
Other agencies to credit: Tribal Worldwide Romania, Agentia de Vise, OMD, Best Music, Eurolines, Acolo, Rocco Media.
The team: Calin Clej / Vlastimir Milanovic / Alexandra Sandu / Vlad Socianu / Mihai Calota / Titus Dumitrescu / Delia Arghir-Pigulea / Andreea Balta / Adina Popescu / Mangir Stefan / Razvan Meirosu / Ioana Mihai / Alex Tocilescu
Work: Craiova's Right of Reply
Client: BCR
Brand: BCR
Author: Cohn and Jansen JWT
The team: Felicia Stoica / Edouard Cubassa / Alex Negoescu / Andrei Cohn / Arina Stoenică / Oana McGingley
Client team: Anca Rarău / Cornelia Pleșoianu / Mădălina Cazamir / Laura Moldovan
Work: From Noldi to Dewde
Client: PepsiCo
Brand: Mountain Dew
Author: Tribal Worldwide Romania
Other agencies to credit: OMD Romania
The team: Arnold Ronald Vieru / Laura Ionescu / Ema Ciceu / Bogdan Ciobanu / Catalina Ciorei / Cristina / Adina Militaru / Cora Diaconescu / Roxana Memetea
Client team: Sabina Huzum / Diana Lupescu / Cristina Radu
Section: Brand Built Communities
Gold
Work: Electric Castle, Unofficial Partners
Client: Electric Castle
Brand: Electric Castle
Author: Golin
Other agencies to credit: MullenLowe Romania
The team: Raluca Duta / Thedeea Gherlan / Ana Trif / Raluca Manaila / Vasile Alboiu / Alin Marghidanu / Dan Costea / Maria Nagy / Simina Zidaru / Alina Balan
Silver:
Work: TADAAAM by Telekom
Client: Telekom Romania
Brand: Telekom
Author: Leo Burnett Romania / Publicis One
The team: Razvan Capanescu / Victor Stroe / Matei Psatta / Madalina Marica / Mihai Lucanu / Maria Ilea / Raluca Eftimie / Raluca Circo / Alexandra Stan
Client Team: Todor Dimitrovski / Ruxandra Rau / Stefania Creata / Oana Ioja / Cristina Visan
Nominees:
Work: Electric Castle, Unofficial Partners
Client: Electric Castle
Brand: Electric Castle
Author: Golin
Other agencies to credit: MullenLowe Romania
The team: Raluca Duta / Thedeea Gherlan / Ana Trif / Raluca Manaila / Vasile Alboiu / Alin Marghidanu / Dan Costea / Maria Nagy / Simina Zidaru / Alina Balan
Work: TADAAAM by Telekom
Client: Telekom Romania
Brand: Telekom
Author: Leo Burnett Romania / Publicis One
The team: Razvan Capanescu / Victor Stroe / Matei Psatta / Madalina Marica / Mihai Lucanu / Maria Ilea / Raluca Eftimie / Raluca Circo / Alexandra Stan
Client Team: Todor Dimitrovski / Ruxandra Rau / Stefania Creata / Oana Ioja / Cristina Visan
> WEB
WEB PLATFORMS
Section: Websites
No Winner:
Nominees:
Work: Nutricia.ro
Client: Nutricia Early Life Nutrition
Brand: Aptamil
Author: WEBSTYLER
Work: Staropramen - People & Tastes
Client: Bergenbier S.A.
Brand: Staropramen
Author: V8 Interactive
The team: Andrei Cucoaneș / Oana Năstase / Ana Maria Duțu / Iulia Ștefănică / Raluca Enea / Adrian Ștefănescu / Corina Angearu
Section: Microsites
Silver:
Work: Orange My Heartbeats for Football
Client: Orange Romania
Brand: Orange
Author: MullenLowe Profero
Other agencies to credit: Senior Programming
The team: Alin Marghidanu / Miruna Dumitrescu / Daniel Oprea /Valentin Nenu / Oana Mailat
Nominees:
Work: Orange My Heartbeats for Football
Client: Orange Romania
Brand: Orange
Author: MullenLowe Profero
Other agencies to credit: Senior Programming
The team: Alin Marghidanu / Miruna Dumitrescu / Daniel Oprea /Valentin Nenu / Oana Mailat
Work: Bernie Speed Test
Client: ARCUB
Brand: ARCUB/Bucharest2021
Author: Publicis Romania / Publicis One
Other agencies to credit: Rage! App, RxM Creative
The team: Jorg Riommi / Mihnea Gheorghiu / Roxana Nita / Mihnea Gheorghiu / Magda Bucur / Mihai Pocorschi / Mihai Botarel / Bogdan Savonea
SOCIAL MEDIA
Section: Social Media Pages
Silver
Work: Coca-Cola RO Facebook Page
Client: The Coca-Cola Company
Brand: Coca-Cola
Author: The Coca-Cola Company
Other agencies to credit: UM, MRM, McCann PR, GMP, Webstyler
The team: Andreea Dragan / Andrei Ungureanu / Laura Savu / Iuliana Nedelcu / Raluca Brinzoiu / Miruna Smeureanu / Mihaela Nita / Daria Gonta / Alina Ionescu / Nicoleta Eftimiu
Work: TADAAAM by Telekom
Client: Telekom Romania
Brand: Telekom
Author: Leo Burnett Romania / Publicis One
The team: Razvan Capanescu / Victor Stroe / Matei Psatta / Madalina Marica / Mihai Lucanu / Maria Ilea / Raluca Eftimie / Raluca Circo / Alexandra Stan
Client Team: Todor Dimitrovski / Ruxandra Rau / Stefania Creata / Oana Ioja / Cristina Visan
Nominee:
Work: Lidl Surprinstagram
Client: Lidl Romania
Brand: Lidl Romania
Author: Kaleidoscope Proximity
Other agencies to credit: not the case
The team: Miruna Ocnarescu / Ioana Brebu / Georgiana Hutanu / Andreea Strachina / Dan Petru / Pasolea Ionut / Rares Cinteza / Alexandra Buduru / Denisa / Vlad Visinescu
Work: Coca-Cola RO Facebook Page
Client: The Coca-Cola Company
Brand: Coca-Cola
Author: The Coca-Cola Company
Other agencies to credit: UM, MRM, McCann PR, GMP, Webstyler
The team: Andreea Dragan / Andrei Ungureanu / Laura Savu / Iuliana Nedelcu / Raluca Brinzoiu / Miruna Smeureanu / Mihaela Nita / Daria Gonta / Alina Ionescu / Nicoleta Eftimiu
Work: TADAAAM by Telekom
Client: Telekom Romania
Brand: Telekom
Author: Leo Burnett Romania / Publicis One
Other agencies to credit: n/a
The team: Razvan Capanescu / Victor Stroe / Matei Psatta / Madalina Marica / Mihai Lucanu / Maria Ilea / Raluca Eftimie / Raluca Circo / Alexandra Stan
Client Team: Todor Dimitrovski / Ruxandra Rau / Stefania Creata / Oana Ioja / Cristina Visan
Section: Social Media Apps
Silver:
Work: The VacuumHelper
Client: Groupe SEB
Brand: Rowenta
Author: Saatchi & Saatchi + The Geeks Romania / Publicis One
Other agencies to credit: MindShare Romania
The team: Paul Foltache / Roxana Ionescu / Ioana Teodorescu / George Ilițoi / Călin Radu / Cristina Huțu / Andreea Adamescu
Client team: Matei Goncea
Work: Staropramen ChefXperience 2015
Client: Bergenbier S.A.
Brand: Staropramen
Author: V8 Interactive
The team: Andrei Cucoaneș / Oana Năstase / Iulia Stefănică / Ana Maria Duțu / Adrian Ștefănescu / Corina Angearu / Ionuț Andrei
Nominee:
Work: The VacuumHelper
Client: Groupe SEB
Brand: Rowenta
Author: Saatchi & Saatchi + The Geeks Romania / Publicis One
Other agencies to credit: MindShare Romania
The team: Paul Foltache / Roxana Ionescu / Ioana Teodorescu / George Ilițoi / Călin Radu / Cristina Huțu / Andreea Adamescu
Client team: Matei Goncea
Work: Staropramen ChefXperience 2015
Client: Bergenbier S.A.
Brand: Staropramen
Author: V8 Interactive
Other agencies to credit: -
The team: Andrei Cucoaneș / Oana Năstase / Iulia Stefănică / Ana Maria Duțu / Adrian Ștefănescu / Corina Angearu / Ionuț Andrei
Section: Social Media Special Mechanics
Gold
Work: Fakation
Client: KFC
Brand: KFC
Author: MRM//McCann
Other agencies to credit: McCann Bucharest, UM Romania
The team: Nir Refuah / Ioana Filip / Sandra Bold / Nadia Ghilca / Ionela Buta / Gina Zgubea / Tina Cretu / Alexandra Visan / Dany Manea
Work: Little Money Big Fun
Client: KFC
Brand: KFC
Author: MRM//McCann
Other agencies to credit: McCann Bucharest, UM Romania, Golin
The team: Nir Refuah / Ioana Filip / Sandra Bold / Nadia Ghilca / Ionela Buta / Gina Zgubea / Tina Cretu / Alexandra Visan / Dany Manea
Silver
Work: Where’s Mr. Applehead?
Client: Heineken Romania
Brand: Strongbow
Author: Ogilvy Group
Other agencies to credit: Starcom MediaVest
The team: Albert Nica / Dani Macarie /Vlad Ionita / Silvia Gradinaru / Alexandra Bunda / Stefan Chiritescu / Alexandra Caciur / Maria Sarivan / Alina Bolfos / Monica Dudau
Nominees:
Work : Fakation
Client: KFC
Brand: KFC
Author: MRM//McCann
Other agencies to credit: McCann Bucharest, UM Romania
The team: Nir Refuah / Ioana Filip / Sandra Bold / Nadia Ghilca / Ionela Buta / Gina Zgubea / Tina Cretu / Alexandra Visan / Dany Manea
Work: Little Money Big Fun
Client: KFC
Brand: KFC
Author: MRM//McCann
Other agencies to credit: McCann Bucharest, UM Romania, Golin
The team: Nir Refuah / Ioana Filip / Sandra Bold / Nadia Ghilca / Ionela Buta / Gina Zgubea / Tina Cretu / Alexandra Visan / Dany Manea
Work: Where’s Mr. Applehead?
Client: Heineken Romania
Brand: Strongbow
Author: Ogilvy Group
Other agencies to credit: Starcom MediaVest
The team: Albert Nica / Dani Macarie /Vlad Ionita / Silvia Gradinaru / Alexandra Bunda / Stefan Chiritescu / Alexandra Caciur / Maria Sarivan / Alina Bolfos / Monica Dudau
Work: Dove - I like myselfie
Client: Unilever
Brand: Dove
Author: Kubis Interactive
Other agencies to credit: Mindshare, Image PR, Cohn & Jansen JWT
The team: Andrei Bilan / Marius Goleanu / Eugen Suman / Laura Ionescu / Silviu Antohe / Talida Cristea / Madalina Mezdrea / Luana Roth /Timeea Teodorescu
Alex Negoescu / Octavian Budai / Adina Stanescu / Diana Caracota / Miriam Ivanescu / Ruxandra Popescu / Ilinca Dumitrescu / Gabriela Gheorghe / Virgil Ghelmeci
Clara Berindean / Maria Bucur / Andreea Radu
Andra Gherasim / Ana-Maria Leoca
Client team: Luminita Gidea / Oana Onosie / Andra Sucioaia / Oana Sbarlea / Corina Savin
Section: Online PR Special Projects
Gold:
Work: Bernie Speed Test
Client: ARCUB
Brand: ARCUB/Bucharest2021
Author: Publicis Romania / Publicis One
Other agencies to credit: Rage! App, RxM Creative
The team: Jorg Riommi / Mihnea Gheorghiu / Roxana Nita / Mihnea Gheorghiu / Magda Bucur / Mihai Pocorschi / Mihai Botarel / Bogdan Savonea
Silver:
Work: Romanians Adopt Remainians
Client: Mediafax
Brand: Gandul
Author: WEBSTYLER & GMP
Work: Star Wars Stunt
Client: AVstore
Brand: AVstore
Author: WEBSTYLER
Work: Vanilla Skype, the first theatre play with an audience casting
Client: Vanilla Skype (tour)
Brand: Vanilla Skype
Author: Golin
Other agencies to credit: MullenLowe Romania
The team: Raluca Duta / Alexandra Alboiu / Ana Trif / Raluca Manaila /Eugen Suman / Victor Oprisan / Andrei Munteanu / Alina Balan
Nominees:
Work: Bernie Speed Test
Client: ARCUB
Brand: ARCUB/Bucharest2021
Author: Publicis Romania / Publicis One
Other agencies to credit: Rage! App, RxM Creative
The team: Jorg Riommi / Mihnea Gheorghiu / Roxana Nita / Mihnea Gheorghiu / Magda Bucur / Mihai Pocorschi / Mihai Botarel / Bogdan Savonea
Work: Romanians Adopt Remainians
Client: Mediafax
Brand: Gandul
Author: WEBSTYLER & GMP
Work: Star Wars Stunt
Client: AVstore
Brand: AVstore
Author: WEBSTYLER
Work: Vanilla Skype, the first theatre play with an audience casting
Client: Vanilla Skype (tour)
Brand: Vanilla Skype
Author: Golin
Other agencies to credit: MullenLowe Romania
The team: Raluca Duta / Alexandra Alboiu / Ana Trif / Raluca Manaila /Eugen Suman / Victor Oprisan / Andrei Munteanu / Alina Balan
Work: Craiova's Right of Reply
Client: BCR
Brand: BCR
Author: Cohn and Jansen JWT
The team: Felicia Stoica / Edouard Cubassa / Alex Negoescu / Andrei Cohn / Arina Stoenică / Oana McGingley
Client team: Anca Rarău / Cornelia Pleșoianu / Mădălina Cazamir / Laura Moldovan
Work: Little Money Big Fun
Client: KFC
Brand: KFC
Author: MRM//McCann
Other agencies to credit: McCann Bucharest, UM Romania, Golin
The team: Nir Refuah / Ioana Filip / Sandra Bold / Nadia Ghilca / Ionela Buta / Gina Zgubea / Tina Cretu / Alexandra Visan / Dany Manea
> MOBILE
Section: Mobile Apps
Gold:
Work: Orange My Heartbeats
Client: Orange Romania
Brand: Orange
Author: MullenLowe Profero
Other agencies to credit: Senior Programming
The team: Vasile Alboiu / Alin Marghidanu / Miruna Dumitrescu / Anca Masek / Daniel Oprea / Valentin Nenu / Oana Mailat
Silver:
Work: Mr. Bear Driver
Client: The Automobile Club of Romania
Brand: The Automobile Club of Romania & The FIA (Fédération Internationale de l'Automobile)
Author: Publicis Romania / Publicis One
Other agencies to credit: Nurun Romania
The team: Jorg Riommi / Dan Frinculescu / Adrian Iota / Mihai Costache / Alexandra Stoica / Petronela Cosa / Alexandra Murray / Alin Drosu / Andrei Badeanu / Andreea Grigorean / Catalina Popescu / Adrian Iota / Camelia Efrimov / Mihai Pocorschi / Ioana Dinu / Calin Buzea
Nominees:
Work: Orange My Heartbeats
Client: Orange Romania
Brand: Orange
Author: MullenLowe Profero
Other agencies to credit: Senior Programming
The team: Vasile Alboiu / Alin Marghidanu / Miruna Dumitrescu / Anca Masek / Daniel Oprea / Valentin Nenu / Oana Mailat
Work: Mr. Bear Driver
Client: The Automobile Club of Romania
Brand: The Automobile Club of Romania & The FIA (Fédération Internationale de l'Automobile)
Author: Publicis Romania / Publicis One
Other agencies to credit: Nurun Romania
The team: Jorg Riommi / Dan Frinculescu / Adrian Iota / Mihai Costache / Alexandra Stoica / Petronela Cosa / Alexandra Murray / Alin Drosu / Andrei Badeanu / Andreea Grigorean / Catalina Popescu / Adrian Iota / Camelia Efrimov / Mihai Pocorschi / Ioana Dinu / Calin Buzea
Section: Mobile Campaigns
Gold:
Work: Wi Fi Tests
Client: KFC
Brand: KFC
Author: MRM//McCann
Other agencies to credit: n/a
The team: Nir Refuah / Ioana Filip / Sandra Bold / Nadia Ghilca / Ionela Buta / Gina Zgubea / Tina Cretu / Alexandra Visan / Dany Manea
Silver:
Work: Instacans
Client: Coca Cola
Brand: Coca Cola
Author: WEBSTYLER & GMP
Other agencies to credit: Universal McCann
Nominees:
Work: Wi Fi Tests
Client: KFC
Brand: KFC
Author: MRM//McCann
Other agencies to credit: n/a
The team: Nir Refuah / Ioana Filip / Sandra Bold / Nadia Ghilca / Ionela Buta / Gina Zgubea / Tina Cretu / Alexandra Visan / Dany Manea
Work: Instacans
Client: Coca Cola
Brand: Coca Cola
Author: WEBSTYLER & GMP
Other agencies to credit: Universal McCann
> DIGITAL BRAND EXPERIENCE
Gold:
Work: Orange My Heartbeats
Client: Orange Romania
Brand: Orange
Author: MullenLowe Profero
Other agencies to credit: Senior Programming
The team: Vasile Alboiu / Alin Marghidanu / Miruna Dumitrescu / Anca Masek / Daniel Oprea / Valentin Nenu / Oana Mailat
Silver:
Work: Sprite - uncool check-in
Client: Coca-Cola Romania
Brand: Sprite
Author: MRM//McCann Romania
Other agencies to credit: McCann Romania, UM Romania, McCann PR
The team: Daria Gonta / Alina Ionescu / Miruna Smeureanu / Mihaela Nita / Nicoleta Eftimiu
Ioana Filip / Mihai Titirig / Bogdan Teodorescu / Ionela Buta /Gina Zgubea / Andreea Sofrone / Mihai Nistor / Alexandra Gheorghiu / Ioana Zamfir / Alin Sirbu / Amalia Jakab / Laura Aldea
Alina Croitoru / Lavinia Chican
Work: Shop like a Jedi
Client: Carrefour Romania
Brand: Carrefour
Author: Publicis Romania / Publicis One
Other agencies to credit: Nurun Romania
The team: Jorg Riommi / Mihnea Gheorghiu / Irina Andreea Stoleru / Ruxandra Drilea / Alex Badila / Alexandra Murray / Corina Tudor / Camelia Efrimov / Bogdan Voina / Raluca Iacob / Ana-Maria Olaru
Work: ABSOLUT Creator
Client: Pernod Ricard Romania
Brand: ABSOLUT
Author: Leo Burnett Romania / Publicis One
Other agencies to credit: Publicis Event - BTL agency, Starcom Mediavest Group - media agency
The team: Ada Musat / Alexandru Cristea / Matei Psatta / Gabriela Suciu / Alexandru Nicolescu / Razvan Capanescu / Cristian Balaci /
Rares Bartos /Alin Boeru
Client team: Radu Moldovan Petrut /
Andreea Munteanu
Nominees:
Work: Orange My Heartbeats
Client: Orange Romania
Brand: Orange
Author: MullenLowe Profero
Other agencies to credit: Senior Programming
The team: Vasile Alboiu / Alin Marghidanu / Miruna Dumitrescu / Anca Masek / Daniel Oprea / Valentin Nenu / Oana Mailat
Work: Sprite - uncool check-in
Client: Coca-Cola Romania
Brand: Sprite
Author: MRM//McCann Romania
Other agencies to credit: McCann Romania, UM Romania, McCann PR
The team: Daria Gonta / Alina Ionescu / Miruna Smeureanu / Mihaela Nita / Nicoleta Eftimiu
Ioana Filip / Mihai Titirig / Bogdan Teodorescu / Ionela Buta /Gina Zgubea / Andreea Sofrone / Mihai Nistor / Alexandra Gheorghiu / Ioana Zamfir / Alin Sirbu / Amalia Jakab / Laura Aldea
Alina Croitoru / Lavinia Chican
Work: Shop like a Jedi
Client: Carrefour Romania
Brand: Carrefour
Author: Publicis Romania / Publicis One
Other agencies to credit: Nurun Romania
The team: Jorg Riommi / Mihnea Gheorghiu / Irina Andreea Stoleru / Ruxandra Drilea / Alex Badila / Alexandra Murray / Corina Tudor / Camelia Efrimov / Bogdan Voina / Raluca Iacob / Ana-Maria Olaru
Work: ABSOLUT Creator
Client: Pernod Ricard Romania
Brand: ABSOLUT
Author: Leo Burnett Romania / Publicis One
Other agencies to credit: Publicis Event - BTL agency, Starcom Mediavest Group - media agency
The team: Ada Musat / Alexandru Cristea / Matei Psatta / Gabriela Suciu / Alexandru Nicolescu / Razvan Capanescu / Cristian Balaci / Rares Bartos / Alin Boeru
Client team: Radu Moldovan Petrut /
Andreea Munteanu
Work: Wi Fi Tests
Client: KFC
Brand: KFC
Author: MRM//McCann
Other agencies to credit: n/a
The team: Nir Refuah / Ioana Filip / Sandra Bold / Nadia Ghilca / Ionela Buta / Gina Zgubea / Tina Cretu / Alexandra Visan / Dany Manea
Work: Ciuc Radler Refresher
Client: Heineken Romania
Brand: Ciuc Radler
Author: Ogilvy Group
Other agencies to credit: not applicable
The team: Albert Nica / Adrian Diac / Paul Dersidan / Mihaela Stefanica / Bogdan Anghel / Stefan Chiritescu / Raluca Marin / Ana-Maria Ionita / Luiza Boerescu
Work: ESCAPE - the first 360° in Romania
Client: Samsung Romania
Brand: Samsung
Author: SPIDER
Other agencies to credit: The Practice MSLGROUP Romania - PR Agency, The Temple - Digital agency
The team: Millo Simulov / Gabriela Hiriț / Valentin Drăgoiu / Nona Oprișan / Adina Savin
Work: Take Leutu for a walk
Client: ING Romania
Brand: ING
Author: MullenLowe Profero
Other agencies to credit: Headvertising
The team: Vasile Alboiu / Christina Zodila / Vlad Hurjui / Valentin Nenu / Marina Badoi / Camelia Dobre
Work: Lenovo Hunger Eliminator Button
Client: Lenovo
Brand: Lenovo Gaming
Author: Digital Star
Other agencies to credit: Graffiti PR
The team: Ina Dănilă / Paul Cioc / Vladimir Belciug / Cristi Hâncu / Alex Tudorache / Corina-Maria Scheianu / Georgiana Lungu / Darin Choibi / Adriana Argeșeanu / Constantin Sava / Paul Argeșanu
> INTERACTIVE CAMPAIGNS
DIGITAL COMPONENT OF AN INTEGRATED CAMPAIGN
Section: FMCG- Food
NO WINNER
Nominee:
Work: Antrefrig Blue Piglet Lost His Voice
Client: Hame Romania
Brand: Antrefrig
Author: Graffiti BBDO
Other agencies to credit: GMP PR
The team: Vlad Lazar / Andrei Nica / Ovidiu Hodorogea / Corina Zorzor / Cristina Schitco / Ana-Maria Feraru / Liviu Isop / Sorin Psatta
Client team: Sorin Bozdog / Monica Spiru
Section: FMCG- Drinks
NO WINNER
Nominee:
Work: Staropramen ChefXperience 2015
Client: Bergenbier S.A.
Brand: Staropramen
Author: V8 Interactive
Other agencies to credit: -
The team: Andrei Cucoaneș / Oana Năstase / Iulia Stefănică / Ana Maria Duțu / Adrian Ștefănescu / Corina Angearu / Ionuț Andrei
Section: Services
No Winner
Nominees:
Work: Take Leutu for a walk
Client: ING Romania
Brand: ING
Author: MullenLowe Profero
Other agencies to credit: Headvertising
The team: Vasile Alboiu / Alin Marghidanu / Christiana Zodila / Vlad Hurjui / Valentin Nenu / Marina Badoi / Camelia Dobre
Work: BRD Today's success lies in yesterday's failures
Client: BRD
Brand: BRD
Author: Jazz
The team: Alina Varlanuta / Raluca Matei / Andreea Ghenoiu / Valentin Suciu / Georgiana Rotaru / Loredana Saru / Irina Pencea
Client team: Gabriela Simion / Mircea Tomescu / Mihaela Olaru / Luiza Vrinceanu / Irina Alexandrescu / Diana Falan / Adrian Enculescu / Corina Ogrodnic
Section: Art, Culture, Media and Entertainment
Winner:
Work: Vanilla Skype, the first theatre play with an audience casting
Client: Vanilla Skype (tour)
Brand: Vanilla Skype
Author: Golin
Other agencies to credit: MullenLowe Romania
The team: Raluca Duta / Alexandra Alboiu / Ana Trif / Raluca Manaila / Eugen Suman / Victor Oprisan / Andrei Munteanu / Alina Balan
Nominees:
Work: Vanilla Skype, the first theatre play with an audience casting
Client: Vanilla Skype (tour)
Brand: Vanilla Skype
Author: Golin
Other agencies to credit: MullenLowe Romania
The team: Raluca Duta / Alexandra Alboiu / Ana Trif / Raluca Manaila / Eugen Suman / Victor Oprisan / Andrei Munteanu / Alina Balan
Work: Electric Castle, Unofficial Partners
Client: Electric Castle
Brand: Electric Castle
Author: Golin
Other agencies to credit: MullenLowe Romania
The team: Raluca Duta / Alexandra Alboiu / Ana Trif / Raluca Manaila / Eugen Suman / Victor Oprisan / Andrei Munteanu / Alina Balan
Section: Social campaigns, political and awareness messages
Winner:
Work: Turn Up the Volume of Nature!
Client: WWF
Brand: WWF
Author: Thinkdigital Romania
Other agencies to credit: not the case
The team: Tiberiu Simtion / Lucian Olteanu / Ciprian Ailenei / Andrei Ursuleanu / Victoria Damian / Gabi Bartic / Alex Constantin
Client team: Stefania Campogianni / Angelika Pullen / Andreas Baumueller / Karmen Spiljak
Nominee:
Work: Turn Up the Volume of Nature!
Client: WWF
Brand: WWF
Author: Thinkdigital Romania
Other agencies to credit: not the case
The team: Tiberiu Simtion / Lucian Olteanu / Ciprian Ailenei / Andrei Ursuleanu / Victoria Damian / Gabi Bartic / Alex Constantin
Client team: Stefania Campogianni / Angelika Pullen / Andreas Baumueller / Karmen Spiljak
Section: Others
Winner:
Work: The Epic Call To Arms
Client: Banca Transilvania
Brand: Banca Transilvania
Author: WEBSTYLER
Other agencies to credit: GMP PR
Nominee:
Work: The Epic Call To Arms
Client: Banca Transilvania
Brand: Banca Transilvania
Author: WEBSTYLER
Other agencies to credit: GMP PR
Work: Fakation
Client: KFC
Brand: KFC
Author: MRM//McCann
Other agencies to credit: McCann Bucharest, UM Romania
The team: Nir Refuah / Ioana Filip / Sandra Bold / Nadia Ghilca / Ionela Buta / Gina Zgubea / Tina Cretu / Alexandra Visan / Dany Manea
GOLD - INTERACTIVE CAMPAIGNS
DIGITAL COMPONENT OF AN INTEGRATED CAMPAIGN
Work: Vanilla Skype, the first theatre play with an audience casting
Client: Vanilla Skype (tour)
Brand: Vanilla Skype
Author: Golin
Other agencies to credit: MullenLowe Romania
The team: Raluca Duta / Alexandra Alboiu / Ana Trif / Raluca Manaila / Eugen Suman / Victor Oprisan / Andrei Munteanu / Alina Balan
SILVER - INTERACTIVE CAMPAIGNS
DIGITAL COMPONENT OF AN INTEGRATED CAMPAIGN
Work: The Epic Call To Arms
Client: Banca Transilvania
Brand: Banca Transilvania
Author: WEBSTYLER
Other agencies to credit: GMP PR
> INTERACTIVE CAMPAIGNS
FULL DIGITAL CAMPAIGN
Section: FMCG- Food
NO WINNER
Nominee:
Work: Rom – Learn the Anthem
Client: Kandia Dulce
Brand: ROM
Author: MRM//McCann Romania
Other agencies to credit: McCann Romania, UM Romania
The team: Ioana Filip / Bogdan Teodorescu / Mihai Vasile / Ionela Buta / Gina Zgubea / Andreea Sofrone / Alexandra Gheorghiu/ Adrian Botan / Catalin Dobre / Alexandru Vasile / Ioana Zamfir / Rezi Arpad / Lia Bira
Section: FMCG –Non food
No Winner
Nominees:
Work: What’s your CNP?
Brand: Accord Parfait
Author: Happy Digital
Other agencies to credit: Zenith Romania, Emag
The team: Anca Stefan / Andreea Cuibar / Smaranda Teleaba / Andra Costache / Laura Cristea / Razvan Mic / George Stanescu / Cosmin Stoica / Atena Florea / Dani Florea
Work: Dove - I like myselfie
Client: Unilever
Brand: Dove
Author: Kubis Interactive
Other agencies to credit: Mindshare, Cohn & Jansen JWT, Image PR
The team Andrei Bilan / Marius Goleanu / Eugen Suman / Laura Ionescu / Silviu Antohe / Talida Cristea / Madalina Mezdrea / Luana Roth /Timeea Teodorescu
Alex Negoescu / Octavian Budai / Adina Stanescu / Diana Caracota / Miriam Ivanescu / Ruxandra Popescu / Ilinca Dumitrescu / Gabriela Gheorghe / Virgil Ghelmeci
Clara Berindean / Maria Bucur / Andreea Radu
Andra Gherasim / Ana-Maria Leoca
Client team: Luminita Gidea / Oana Onosie / Andra Sucioaia / Oana Sbarlea / Corina Savin
Section: Durables
Winner:
Work: Lenovo Back to School
Client: Lenovo
Brand: Lenovo Yoga
Author: Digital Star
The team: Gabriela Banu / Ina Dănilă / Denisa Pielescu / Vladimir Belciug / Cristi Hâncu / Darin Choibi / Adriana Argeșeanu / Constantin Sava
Nominee:
Work: Lenovo Back to School
Client: Lenovo
Brand: Lenovo Yoga
Author: Digital Star
Other agencies to credit: NOT THE CASE
The team: Gabriela Banu / Ina Dănilă / Denisa Pielescu / Vladimir Belciug / Cristi Hâncu / Darin Choibi / Adriana Argeșeanu / Constantin Sava
Section: Art, Culture, Media and Entertainment
Winner:
Work: Romanians Adopt Remainians
Client: Mediafax
Brand: Gandul
Author: WEBSTYLER & GMP
Nominee:
Work: Romanians Adopt Remainians
Client: Mediafax
Brand: Gandul
Author: WEBSTYLER & GMP
Section: Social campaigns, political and awareness messages
Winner
Work: Save the Children “The Internet Class”
Client: Salvați Copiii (Save the Children)
Brand: Salvați Copiii (Save the Children)
Author: Kubis Interactive
The team: Eugen Suman / Ioana Enache / Marius Goleanu / Stefan Bejan / Tibi Simion / Cristina Schitco / Cristina Pirlea / Luana Roth / Andreea Cazan / Catalin Dumitrescu / Dani Ivan / Dragos Smeu / Alexandra Paraschiv / Florin Ivan / Marian Ciungu / Mihai Bauman / Ionut Avadanei
Client Team: Ovidiu Majina / Adelina Tintariu / Georgiana Rosculet / Teodora Stoica
Nominee:
Work: Save the Children “The Internet Class”
Client: Salvați Copiii (Save the Children)
Brand: Salvați Copiii (Save the Children)
Author: Kubis Interactive
The team: Eugen Suman / Ioana Enache / Marius Goleanu / Stefan Bejan / Tibi Simion / Cristina Schitco / Cristina Pirlea / Luana Roth / Andreea Cazan / Catalin Dumitrescu / Dani Ivan / Dragos Smeu / Alexandra Paraschiv / Florin Ivan / Marian Ciungu / Mihai Bauman / Ionut Avadanei
Client Team: Ovidiu Majina / Adelina Tintariu / Georgiana Rosculet / Teodora Stoica
Section: Others
Winner:
Work: Wi Fi Tests
Client: KFC
Brand: KFC
Author: MRM//McCann
The team: Nir Refuah / Ioana Filip / Sandra Bold / Nadia Ghilca / Ionela Buta / Gina Zgubea / Tina Cretu / Dany Manea
Nominees:
Work: Wi Fi Tests
Client: KFC
Brand: KFC
Author: MRM//McCann
Other agencies to credit: N/A
The team: Nir Refuah / Ioana Filip / Sandra Bold / Nadia Ghilca / Ionela Buta / Gina Zgubea / Tina Cretu / Dany Manea
Work: JYSK – “Apply with a smile”
Client: JYSK
Brand: JYSK
Author: KUBIS INTERACTIVE
Other agencies to credit: Not the case
The team: Eugen Suman / Laura Ionescu / Silviu Antohe / Cristina Schitco / Stefania Bercu / Alexandra Paraschiv / Florin Ivan / Catalin Dumitrescu / Daniel Ivan / Alexandru Basescu
Client team: Alexandru Bratu / Simona Carp
GOLD - INTERACTIVE CAMPAIGNS // FULL DIGITAL CAMPAIGN
Work: Lenovo Back to School
Client: Lenovo
Brand: Lenovo Yoga
Author: Digital Star
The team: Gabriela Banu / Ina Dănilă / Denisa Pielescu / Vladimir Belciug / Cristi Hâncu / Darin Choibi / Adriana Argeșeanu / Constantin Sava
SILVER - INTERACTIVE CAMPAIGNS // FULL DIGITAL CAMPAIGN
Work: Wi Fi Tests
Client: KFC
Brand: KFC
Author: MRM//McCann
Other agencies to credit: N/A
The team: Nir Refuah / Ioana Filip / Sandra Bold / Nadia Ghilca / Ionela Buta / Gina Zgubea / Tina Cretu / Dany Manea
>> SPECIAL AWARDS
PROMOVAREA INDUSTRIILOR CREATIVE DIGITALE MADE IN RO: ILikeIT – George Buhnici
BEST USE OF TECHNOLOGY: Work: Orange My Heartbeats
Client: Orange Romania
Brand: Orange
Author: MullenLowe Profero
Other agencies to credit: Senior Programming
The team: Vasile Alboiu / Alin Marghidanu / Miruna Dumitrescu / Anca Masek / Daniel Oprea / Valentin Nenu / Oana Mailat
MOST CREATIVE CLIENT OF THE YEAR: KFC
AGENCY OF THE YEAR: MRM // McCann
Festivalul este susținut de glo iFuse, Coca-Cola, Grolsch și ABSOLUT.
Fondat şi organizat de către The Institute, Internetics este un festival de branding, marketing şi advertising online, care fixează standardele în comunicarea online din România prin premierea celor mai bune campanii interactive, tehnologii, site-uri şi tool-uri de promovare online şi încurajarea creativităţii şi a strategiei. Internetics a apărut în 2001, încă de la începutul conturării industriei de online din România, contribuind pe parcursul acestor ani la creşterea şi dezvoltarea acesteia. Începând cu cea de-a XVI-a ediție, gala de premiere, expozițiile, conferințele converg în susținerea scopului festivalului - acela de reuni și promova businessurile creative digitale.
