Castigatorii Romanian EFFIE Awards 2016 vor fi alesi dupa doua etape de evaluare.
90 de persoane din top management in companii si agentii de advertising, dar si din mediul academic fac parte anul acesta din juriul competitiei Romanian EFFIE Awards. Juriul va fi prezidat de Paweł Tyszkiewicz, Chairman of Polish Effie Committee & CEO Polish Marketing Communications Association SAR.
“Sunt onorat sa fac parte din editia 2016 de EFFIE Romania. Cred ca toti putem beneficia in urma schimbului de experiente intre programele EFFIE din intreaga lume.
Toate cele 46 de programe EFFIE demonstreaza importanta rolului pe care il detine comunitatea de marketing si comunicare in economia globala. EFFIE este ca o promisiune de business ce seteaza standarde inalte pentru intreaga industrie creativa”, declara Paweł Tyszkiewicz.
Printre cei care vor alege cele mai eficiente campanii de comunicare din Romania, se numara, incepand cu aceasta editie, si specialisti din mediul academic, profesori universitari care vor contribui la o jurizare obiectiva, prin prisma unei experiente diferite si a unei perspective noi in ceea ce priveste comunicarea, marketingul si publicitatea romaneasca.
Modul de jurizare include doua etape – prima are loc pe 5 si 6 septembrie si a doua pe 20 septembrie. Fiecare etapa va fi urmata de un eveniment marca EFFIE – Gala Nominalizatilor (9 septembrie 2016) si Gala Premiantilor EFFIE Awards 2016 (22 septembrie 2016).
Juratii, ȋmpartiti ȋn doua runde de jurizare (pentru stabilirea nominalizatilor si stabilirea castigatorilor), vor evalua ȋn ambele runde atat formularul de concurs, cat si executiile creative.
Toti juratii vor nota cu o nota de la 1 la 100 (1 = campania nu a fost eficienta / 100 = campania a fost extrem de eficienta) fiecare dintre cele patru componente ale campaniei, conform noii directii Effie: communications challenge and objectives, strategic insights and idea, bringing the idea to life si results. Media notelor primite reprezinta nota finala. Ȋn baza notelor din prima runda se obtine apoi o lista scurta de candidati care vor ajunge in etapa a doua, cand se reia procesul de jurizare.
Ambele runde de jurizare vor fi de anul acesta moderate de catre 10 specialisti in domeniu, care vin sa completeze jurizarea. Rolul acestora va fi sa sa initieze si sa conduca dezbateri legate de specificul fiecarei categorii, dar si al fiecarui studiu de caz.
Toate aceste discutii vor contribui la final la realizarea Effie Insight Guide, un instrument menit sa ajute agentiile si clientii sa creeze campanii cat mai eficiente, dobandind o imagine cat mai buna asupra pietei.
Juriul Romanian Effie Awards 2016 are urmatoarea componenta:
Adina Vlad - Managing Partner Unlock Research, Adrian Chiuhan - Head of Strategy MullenLowe, Adrian Nicolaescu - Marketing Director Mega Image, Alecsandra Roman - Head of Strategy FCB, Alex Badila - Chief Operating Officer, Publicis Romania, Alexandra Olteanu - Managing Director Initiative, Alfred Borcan - Marketing Director Piraeus Bank, Alina Buzatu - Head of Strategy Rusu+Bortun, Anca Nuta - First VP, Identity and Communication Director UniCredit Bank Romania, Anca Rarau - Marketing Director BCR, Anca Severin - Marketing Director Unilever, Andrea Veress - Group Brand Manager Premium Beer Brands Heineken Romania, Andreea Marginean - In store communication pillar leader P&G South East Europe, Andreea Mihai - Marketing Director Carrefour, Andrei Cohn – CCO Cohn & Jansen JWT, Aura Toma - Director Executiv Marketing & Comunicare BancPost, Beatrice Eftimi - Business Development Officer McCann, Bogdan Naumovici – Partener 23 Communication Ideas, Bogdan Nitu - Managing Director Webstyler, Bogdan Toacse - Senior Department Manager Brand Management OMV Petrom, Calin Buzea - Co–Managing Director Nurun Romania, Catalin Dobre – Creative Director McCann Erickson Romania, Corina Catrinoiu - Client Service Director Headvertising, Cornel Gologan - Creative Director Propaganda, Cosmin Radoi - Managing Director BBDO Group, Costin Radu - Managing Director Saatchi & Saatchi + The Geeks, Cristian Pantazi – Managing Director Proximity, Cristiana Vaideanu – Head of insghts Ursus Breweries, Mihai Coman – Prof. Univ. Dr. FJSC, Cristina Florescu – Marketing Director REWE Romania, Cristina Micu - Head of Marketing and Customer Strategy ING Bank, Cristina Purcarea - Managing Partner CAP, Dan Balotescu - Managing Partner Media Investment, Dan Petre – Conf. Dr. SNSPA, Dan Sendroiu - Strategic Planner BBDO Group, Daniel Enescu - Chairman of the Board Millward Brown Romania, Diana Caracota - Strategic Planner Cohn & Jansen JWT, Diana Ceausu – Strategic Planner McCann Erickson Romania, Diana Tataru - Marketing Director JTI Romania, Doru Rusanescu - General Manager Philips Personal Health South East Europe, Eugen Suman - Creative Director MullenLowe, Fady Chreih – CEO Regina Maria, Felix Tataru - Senior Vice President IAA Global, Gabriela Geana - Marketing Director Arctic, Hortensia Nastase - VP Creative Services Golin, Ioan Simu - General Manager Mercury Research, lleana Serban – Head of Strategy GMP Advertising, Ioana Gheorghita - Strategic Planner Freelancer, Ioana Popescu - Prodecan Marketing ASE, Ionela Buta - Client Service Director MRM, Laurentiu Dumitrescu - Managing Director Digital Star, Loredana Ionel - Head of Brand, Communication & Media Research Ipsos South-East Europe, Madalin Nitis - Marketing Communications Manager VISA, Madalina Moraru – Lector FJSC, Manuela Gogu - Creative Integration Director MullenLowe, Manuela Necula - Ogilvy Group Head of Country Ogilvy, Maria Predoiu - Associated Marketing Director P&G South East Europe, Maria Tudor - Managing Director Zenith, Marian Petcu - Planning Director Starcom MediaVest, Marius Luican – General Manager Reveal Marketing Research, Mihaela Lungu - Marketing Manager McDonald's, Mihaela Ungar - Chief Officer CEO Block KazMunayGas International, Mihai Gongu – Creative Director GMP Advertising, Mihai Barsan - Marketing VP Ursus Breweries, Mihai Trandafir - Managing Director Universal McCann, Mircea Tomescu - Director Comunicare si Media BRD, Mirela Bosoi - Head of Brand and Communication Orange Romania, Mirela Ochiana - Marketing Director Practiker, Mona Opran – COO Centrade, Monica Eftimie - Chief Marketing Officer KFC & Pizza Hut Romania, Nicoleta Eftimiu - Marketing Director & Marketing Lead for SEE countries The Coca Cola Company, Nicoleta Mihailescu - Customer & E-Commerce Marketing Manager P&G South East Europe, Paul Markovits - VP Marketing URBB, Radu Florescu – CEO Centrade Cheil, Radu Moldovan-Petrut - Marketing Director Pernod, Raluca Feher - Creative and Strategy Director CAP, Raluca Vlad - Brand Manager Still Drinks The Coca Cola Company, Razvan Capanescu - Chief Creative Officer Mccann Worldgroup Prague, Razvan Mircea – Marketing Director Strauss Balkans, Romina Tazlaoanu - Head of Brand, Consumer Contracts and Enterprise Vodafone, Roxana Grigorean – Marketing Director Samsung, Roxana Memetea - Managing Director DDB, Ruxandra Rau - Director Brand & Communication Strategy Telekom Romania, Simina Leotescu - Strategic Planner DDB Romania, Sorin Popescu - Managing Director Next Advertising, Sorin Psatta – Conf. Dr. FJSC, Stefan Iordache – Presedinte UAPR, Stela Toderascu - Senior Manager Commercial Marketing AVON Romania & Moldova, Valentin Suciu - Executive Creative Director Jazz, Valentina Vesler - Director de Comunicare & PR Valvis Holding, Victor Stroe – Head of Planning, Leo Burnett Romania.
Ȋn competitia de anul acesta au fost ȋnscrise 88 de campanii.
EFFIE Awards este un festival international sub licenta EFFIE Worldwide, Inc. EFFIE Awards a fost lansat in 1968, in SUA. Romanian EFFIE Awards este un eveniment de marca al industriei de marketing si comunicare, organizat de International Advertising Association Romania (IAA Romania), in parteneriat cu Uniunea Agentiilor de Publicitate din Romania (UAPR) si implementat de The Institute.
