In urma procesului de jurizare a celor 371 de lucrari inscrise / 724 case-uri - in cele 14 categorii ale competitiei festivalului, juriul a selectat shortilist-ul competitiei.
Juriul Premiilor FIBRA este prezidat de Kevin Brady (Executive Creative Director, Droga5 New York) si ii include pe Evgeny Primachenko (Wieden+Kennedy Amsterdam), Karpat Polat (KARPAT), Bruno Luglio (R/GA New York), Robert Nagy (HEAVY), Olivia Walsh (apple tree communications), Radinka Danilov (Ruskin & Hunt) si Wendy Richardson (72andSunny Netherlands).
SHORTLIST-ul pe CATEGORII SI SECTIUNI
1. VIDEO
>> 1.1. TV/ Cinema:
- Excuses / Romanian Traffic Police / Romanian Traffic Police / Next Advertising
- Main Theme / Star Wars & Carrefour / Carrefour / Publicis Romania
- Stephen The Great / Asociatia Pro Democratia / Asociatia Pro Democratia / Leo Burnett Romania
- Michael the Brave / Asociatia Pro Democratia / Asociatia Pro Democratia / Leo Burnett Romania
- Manole The Elephant / Toortitzi / Alka / Publicis Romania
- Edenia. I know what I eat / Edenia / Macromex / Publicis Romania
- Long Distance Love / Volkswagen Polo / Volkswagen Romania / GMP Advertising
>> 1.2. Online:
- Not Coming / Biz Days Summit / Biz Magazine / GMP Advertising SRL
- IT'S BETTER ONLINE / VODAFONE E-SHOP / VODAFONE / Saatchi & Saatchi + The Geeks
>> 1.3. Viral:
- Provocare la Fericire / LifeCare / LifeCare / Tedy Necula
>> 1.4. Branded Content & Entertainment:
- Of Corso Summer Hit / Corso / Macromex / Digital Star
- GHITA, THE MOVIES SHEPHERD / VODAFONE / VODAFONE ROMANIA / McCann Worldgroup Romania
>> 1.5. Other Screens & Events:
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2. RADIO
- Drunk GPS / Romanian Traffic Police / Romanian Traffic Police / Next Advertising
- The Attention Auctions / Volkswagen / Volkswagen Romania / GMP Advertising
3. PRINT
>> 3.1. Press:
- Selfies with Classics / National Library of Romania / National Library of Romania / Publicis Romania
- Renault rear view cam / Renault / Renault / Publicis Romania
- The Philanthropists / Primus / Patru Maini / Rusu+Bortun Brand Growers
- Stop At The Right Moment / New Passat / Volkswagen Romania / GMP Advertising
>> 3.2. Indoor & In-store:
- Think ahead / Billy Boy / Start SA / Leo Burnett Romania
- Back Home Screens / OPPO / OPPO / Publicis Romania
- Digital wallpaper / Vodafone / Vodafone Romania / McCann Worldgroup Romania
>> 3.3. Publications and Brand Collateral:
- byron-Eternal Return Artwork / byron / byron / Iulia Pop
- Alternative Manual / Dacia / Dacia / Publicis Romania
- Story Fresheners / Dacia / Dacia / Publicis Romania
>> 3.4. Packaging:
- Doamne Fereste / Doamne Fereste / Argo Strategy / Argo
- THE KILN / Vatra / Jidvei / WOPA
- Company ReDesign / Minus22 / Minus22 / Studio kort
- Mirabilis Machina_packaging / Mirabilis Machina / Vincon Romania / Propaganda Creative Marketing
- Best part of pizza / Pizza Hut / KFC Romania / McCann Worldgroup Romania
- Say it with a boodink / coseli / boodink / DDB Romania
>> 3.5. Brand identity:
- Doamne Fereste / Doamne Fereste / Argo Strategy / Argo
- Brand Identity / AP / Alina Petrisan / Studio kort
4. CRAFT
>> 4.1. Best Art Direction:
- Selfies with Classics / National Library of Romania / National Library of Romania / Publicis Romania
- Internet of the People / Pegas / Pegas / Publicis Romania
- The Philanthropists / Primus / Patru Maini / Rusu+Bortun Brand Growers
- Back Home / Back Home / CohnandJansen JWT / Cohnandjansen JWT
- Bittersweet pies / PAUL / PAUL Romania / McCann Worldgroup Romania
>> 4.2. Best Illustration:
- Selfies with Classics / National Library of Romania / National Library of Romania / Publicis Romania
- Think ahead / Billy Boy / Start SA / Leo Burnett Romania
- Where's Mr. Applehead? / Strongbow / Heineken / Ogilvy & Mather
- Back Home / Back Home / CohnandJansen JWT / Cohnandjansen JWT
>> 4.3. Best Copywriting:
- Stephen The Great / Asociatia Pro Democratia / Asociatia Pro Democratia / Leo Burnett Romania
- Veterans of Depression / TVR / TVR / GMP Advertising SRL
- Internet of the People / Pegas / Pegas / Publicis Romania
>> 4.4. Film Craft:
- Main Theme / Star Wars & Carrefour / Carrefour / Publicis Romania
- Manole The Elephant / Toortitzi / Alka / Publicis Romania
- Official Partner of the Everyday / Beko / Beko / McCann Worldgroup Romania
>> 4.5. Sound Design:
- Main Theme / Star Wars & Carrefour / Carrefour / Publicis Romania
>> 4.6. Best Use of Technology
- Shop like a Jedi / Star Wars and Carrefour / Carrefour Romania / Publicis Romania
- Street View Test / Automobil Club Roman / Automobil Club Roman / Publicis Romania
- Pegas Urban Color / Pegas / Pegas / Publicis Romania
- Dew the grind / Mountain Dew / PepsiCo / Kaleidoscope Proximity
5. DIGITAL
>> 5.1. Web:
- Street View Test / Automobil Club Roman / Automobil Club Roman / Publicis Romania
- Internet of the People / Pegas / Pegas / Publicis Romania
- Bernie Speed Test / Bucharest 2021 – The European Capital of Culture / Arcub for Bucharest 2021 / Publicis Romania
>> 5.2. Branded Games:
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>> 5.3. Branded Apps:
- Pegas Urban Color / Pegas / Pegas / Publicis Romania
- Let's Launch it Together / Telekom / Telekom Romania / GMP Advertising
- Read a Tree / Elefant.ro / Elefant.ro / Geometry Global
- Radar for good / Coca-Cola / Coca-Cola Romania / McCann Worldgroup Romania
- CIF Curata Romania / CIF / CIF Romania / McCann Worldgroup Romania
>> 5.4. Branded Tech:
- Shop like a Jedi / Star Wars and Carrefour / Carrefour Romania / Publicis Romania
>> 5.5. Social Media:
- #seatbeltb00bing / Seatbelt PSA / Automobil Club Roman / Publicis Romania
- The Reconquered Stadium / Romanian Football Federation / Romanian Football Federation / GMP Advertising
- Sunday Grannies / Vodafone / Vodafone Romania / McCann Worldgroup Romania
- Little money, big fun / KFC / KFC Romania / McCann Worldgroup Romania
- GHITA, THE MOVIES SHEPHERD / VODAFONE / VODAFONE ROMANIA / McCann Worldgroup Romania
>> 5.6. Online Banners:
- Banner duet / Coca-Cola / Coca-Cola Romania / McCann Worldgroup Romania
6. INTEGRATED
- Come and Vote / Asociatia Pro Democratia / Asociatia Pro Democratia / Leo Burnett Romania
- Smartists / Bonux / Procter&Gamble / Leo Burnett Romania
- Misspellings On Sale / Westwood / DOMO / GMP Advertising
- Sunday Grannies / Vodafone / Vodafone Romania / McCann Worldgroup Romania
- Romanians, come home / ROM / Kandia Dulce / McCann Worldgroup Romania
7. MEDIA
>> 7.1. Creative Use of Media:
- Dove - Real Beauty is You / Dove / Unilever / Kubis Interactive
- THE CAMOUFLAGED 12TH PLAYER / Bergenbier / Molson Coors / Leo Burnett Romania
- My Heartbeats / Orange / Orange Romania / MullenLowe Profero
- Street View Test / Automobil Club Roman / Automobil Club Roman / Publicis Romania
- Story Fresheners / Dacia / Dacia / Publicis Romania
- The RGB News / Antena 1 / Antena 1 / Geometry Global
- The Print Ad That Backed Up Its Own Magazine / Secure Back-up and Recovery / Romtelecom Business / GMP Advertising
- Voting Clubs / Sapte seri / Sapte seri / McCann Worldgroup Romania
- Best part of pizza / Pizza Hut / KFC Romania / McCann Worldgroup Romania
- Window of hope / Dorna / Dorna Romania / McCann Worldgroup Romania
>> 7.2. Creative Media Mix:
- Back Home Screens / OPPO / OPPO / Publicis Romania
- Sunday Grannies / Vodafone / Vodafone Romania / McCann Worldgroup Romania
8. OUTDOOR
>> 8.1. Billboard and Outdoor Poster:
- Selfies with Classics / National Library of Romania / National Library of Romania / Publicis Romania
- We're Cutting Off The Gas / Carbocit / Biofarm / Next Advertising
- Renault rear view cam / Renault / Renault / Publicis Romania
>> 8.2. Special Projects:
- THE CAMOUFLAGED 12TH PLAYER / Bergenbier / Molson Coors / Leo Burnett Romania
- Take Leutu for a walk / ING Card Complet / ING Bank / MullenLowe Profero
- CIF Curata Romania / CIF / CIF Romania / McCann Worldgroup Romania
- Bittersweet pies / PAUL / PAUL Romania / McCann Worldgroup Romania
9. NON-PROFIT
- Come and Vote / Asociatia Pro Democratia / Asociatia Pro Democratia / Leo Burnett Romania
- Excuses / Romanian Traffic Police / Romanian Traffic Police / Next Advertising
- #delamineaiunnu / Active Watch / Active Watch / FCB Bucharest
- A voice for songbirds #saveoursongbirds / SOR (Romanian Ornithological Society) / SOR (Romanian Ornithological Society) / Jazz Communication
- ANDCO - Analysis Network Diagrams from Communism / &CO / The University of Bucharest / youngminds
10. PR
>> 10.1. Corporate Communications:
- Bernie Speed Test / Bucharest 2021 – The European Capital of Culture / Arcub for Bucharest 2021 / Publicis Romania
- #delamineaiunnu / Active Watch / Active Watch / FCB Bucharest
- The Reconquered Stadium / Romanian Football Federation / Romanian Football Federation / GMP Advertising
>> 10.2. Media Relations:
- Come and Vote / Asociatia Pro Democratia / Asociatia Pro Democratia / Leo Burnett Romania
- Misspellings On Sale / Westwood / DOMO / GMP Advertising
- Bernie Speed Test / Bucharest 2021 – The European Capital of Culture / Arcub for Bucharest 2021 / Publicis Romania
- The RGB News / Antena 1 / Antena 1 / Geometry Global
- Romanians, come home / ROM / Kandia Dulce / McCann Worldgroup Romania
- Little money, big fun / KFC / KFC Romania / McCann Worldgroup Romania
>> 10.3. Sponsorship, Partnership & Endorsements:
- Grolsch - The Comeback Project / Grolsch / Ursus Breweries / Kubis Interactive
- Smartists / Bonux / Procter&Gamble / Leo Burnett Romania
- #seatbeltb00bing / Seatbelt PSA / Automobil Club Roman / Publicis Romania
- I am a peasant / Biz Magazine / Biz / DDB Romania
>> 10.4. Experiential/ Stunts:
- The Good Dogcatcher / Four Paws/ Vier Pfoten / Four Paws Romania / GMP Advertising
- Red Carpet / BCR / BCR / Cohnandjansen JWT
- VISIT BOGATA / PRIMARIA BOGATA / PRIMARIA BOGATA / Kinecto Isobar
- Pay with blood / UNTOLD / UNTOLD / McCann Worldgroup Romania
- CIF Curata Romania / CIF / CIF Romania / McCann Worldgroup Romania
11. PROMO & ACTIVATION
>> 11.1. Brand Activation:
- #seatbeltb00bing / Seatbelt PSA / Automobil Club Roman / Publicis Romania
- TADAAAM SHOW / Telekom Prepaid / Telekom / Leo Burnett Romania
- Purity Test / Aqua Carpatica / Valvis Holding / Cohnandjansen JWT
- The Reconquered Stadium / Romanian Football Federation / Romanian Football Federation / GMP Advertising
- The Interactive Music Box / George Enescu Music Festival / Baneasa Shopping City / FCB Bucharest
- Write for beer / Staropramen / Molsoncoors Romania / FCB Bucharest
- Sunday Grannies / Vodafone / Vodafone Romania / McCann Worldgroup Romania
- Romanians, come home / ROM / Kandia Dulce / McCann Worldgroup Romania
- Little money, big fun / KFC / KFC Romania / McCann Worldgroup Romania
>> 11.2. Shopper Experience:
- Shop like a Jedi / Star Wars and Carrefour / Carrefour Romania / Publicis Romania
- Write for beer / Staropramen / Molsoncoors Romania / FCB Bucharest
>> 11.3. Brand Promotions:
- Pay with blood / UNTOLD / UNTOLD / McCann Worldgroup Romania
12. PRODUCT DESIGN
- Asphalt Freaks - Reflective Stikers / Asphalt Freaks / Asphalt Freaks / GOA Network
- Digital wallpaper / Vodafone / Vodafone Romania / McCann Worldgroup Romania
- Snooze for coffee / Doncafe / Strauss Romania / McCann Worldgroup Romania
- Bittersweet pies / PAUL / PAUL Romania / McCann Worldgroup Romania
13. DIRECT MARKETING
>> 13.1. Use of Traditional Media for Direct Marketing:
- THE CAMOUFLAGED 12TH PLAYER / Bergenbier / Molson Coors / Leo Burnett Romania
>> 13.2. Use of New Media for Direct Marketing:
- Purity Test / Aqua Carpatica / Valvis Holding / Cohnandjansen JWT
- Voting Clubs / Sapte seri / Sapte seri / McCann Worldgroup Romania
- CIF Curata Romania / CIF / CIF Romania / McCann Worldgroup Romania
14. EVENTS
>> 14.1. Live Shows & Festivals:
- Let's Launch it Together / Telekom / Telekom Romania / GMP Advertising
>> 14.2. Learning and Exhibition:
- Casa di Peroni / Peroni Nastro Azzurro / Ursus Breweries / SPIDER
>> 14.3. Corporate Entertainment:
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Decernarea Premiilor FIBRA va avea loc pe 6 mai, de la ora 19.00, la Hotel Caro (Bulevardul Barbu Vacarescu, nr. 146A).
Despre Premiile FIBRA
Premiile FIBRA reprezinta un demers necesar acestei piete pentru a seta nivelul profesionalismului si pentru a sustine dezvoltarea industriei de comunicare. Prin intermediul Premiilor FIBRA recunoastem, incurajam si premiem valoarea creativitatii locale si readucem entuziasmul si curajul la masa dezbaterilor creativ
