Castigatorii Romanian EFFIE Awards 2015 vor fi alesi dupa doua etape de evaluare
60 de persoane din top management in companii si agentii de advertising fac parte anul acesta din juriul competitiei Romanian EFFIE Awards 2015.
Juriul va fi prezidat de Neal Davies, CEO-ul Effie Worldwide.
Modul de jurizare include doua etape. In prima parte, juriul evaluzeaza elementele fiecarei inscrieri pe baza studiului de caz. Notele date sunt intre 1 si 100 (1 = campania nu a fost eficienta / 100 = campania a fost extrem de eficienta). Media notelor primite reprezinta nota finala. Ȋn baza notelor se obtine apoi o lista scurta de candidati care vor ajunge in etapa a doua, cand sunt din nou evaluate studiile de caz, dar de aceasta data prin raport cu executiile creative. Pragul minim pentru a trece mai departe va fi stabilit de catre Neal Davies.
Juriul Romanian Effie Awards 2015 are urmatoarea componenta:
Ada Salavastru – Director Executiv Reveal Marketing Research, Adina Vlad – Managing Partner Unlock Research, Adrian Nicolaescu – Marketing Director Mega Image, Adrian Tuluca - Managing Director Propaganda, Alexandru Badila – Managing Director Publicis Romania, Alexandra Iavorschi - Managing Director Starcom MediaVest Group, Alexandra Olteanu - Managing Director Initiative Media, Alina Buzatu - Head of Strategy Geometry Global, Ana-Maria Paslaru - Marketing Director UNILEVER South Central Europe, Anca Nastase - Senior Marketing Activation Manager Still Drinks Romania & Moldova The Coca-Cola Company, Anca Nuta - Identity & Communication Director- UniCredit Tiriac Bank, Anca Oreviceanu - Communication Director Grup Renault Romania, Anca Stroe - Marketing Director SEE Danone, Andrea Veress - Group Brand Manager Global & Premium Brands Heineken Romania, Andrei Cohn – Managing Partner Cohn&Jansen JWT, Bogdan Naumovici – Managing Partner 23 Communication Ideas, Bogdan Nitu - Managing Director Webstyler, Calin Clej – Marketing Director Beverages Greater Balkans & South Europe Franchise Pepsi, Ciprian Postelnicu - Head of Media Telekom Romania Mobile Communications, Cosmin Radoi - Managing Director BBDO Group, Dan Balotescu – Managing Partner Media Investment, Dan Petre – Conf. Dr. SNSPA, Denisa Moldoveanu - Group Brand Manager BAT, Felix Tataru - Senior VP IAA Global, Gabriela Geana - Marketing Director Arctic, George Stefanescu - General Manager Whiteland Sales &Marketing, Georgiana Oltenescu - Head of Brand Building Department BCR, Ioan Simu - General Manager Mercury Research, Ioana Enache - Group Route to Market Manager at The Rompetrol Group Corporate Center, Ioana Gheorghita - Head of Strategy GMP Advertising, Ionela Buta - Client Service Director MRM Worldwide Romania, Irina Pencea - Managing Partner Jazz Communication, Iulia Antonescu - Account Director Daedalus Millward Brown, Laura Barbu - Brand & Marketing Communication Director Vodafone Romania, Laurentiu Dumitrescu - Managing Partner Digital Star, Loredana Caradimu - Strategic Planning & Business Development Director Ogilvy & Mather Romania, Maria Tudor - Managing Director Zenith Romania, Mihaela Lungu - Marketing Manager McDonald's Romania, Mirela Bosoi - Head of Brand and Communication Orange Romania, Mona Opran – COO Centrade Integrated, Monica Eftimie - Chief Marketing Officer KFC & Pizza Hut Romania, Mugur Patrascu - Managing Partner ileo Marketing, Nicholas Andreades - Managing Director The Nielsen Company, Nicoleta Mihailescu - Marketing Category Manager - Home Care South East Europe at Procter & Gamble, Panicos Christopoulos - Managing Partner 360insights, Raluca Gonzalez - Head of Strategy Centrade Integrated, Razvan Mircea - Director Marketing Strauss Balkans, Robert Redeleanu - Marketing Director UPC Romania, Romeo Bunescu - Brand Manager Telekom Romania Mobile Communications, Sagit Tzur Lahav – CEO McCann Worldgroup Bucharest, Simona Dan– Market Strategy Advisor GfK, Sorin Popescu - Managing Partner Next Advertising, Sorin Psatta - Conf Dr Universitatea din Bucuresti, Serban Alexandrescu - Asociat & Creative Director Headvertising, Teodora Juravle - Communication Marketing Manager Carrefour Romania, Vasile Alboiu - Creative Director SeniorHyper, Victor Croitoru - Head of Planning Universal McCann, Victor Stroe – Managing Director Leo Burnett Group si Victor Teiosanu - Senior Brand Manager URSUS Breweries.
Biletele la gala de premiere costa 300 de lei pentru membrii IAA/UAPR si 400 de lei pentru non membri. Acestea se pot achizitiona direct de la organizatori, printr-un e-mail trimis la adresa [email protected].
EFFIE Awards este un festival international sub licenta EFFIE Worldwide, Inc. EFFIE Awards a fost lansat in 1968, in SUA. Romanian EFFIE Awards este un eveniment de marca al industriei de marketing si comunicare, organizat de International Advertising Association Romania (IAA Romania), in parteneriat cu Uniunea Agentiilor de Publicitate din Romania (UAPR) si implementat de The Institute.
