Agentia Wieden+Kennedy Portland, SUA a castigat marele trofeu in sectiunea Film din cadrul festivalului de publicitate Cannes Lions 2010, potrivit site-ului oficial. Spotul care a adus agentiei Grand Prix-ul a fost Old Spice: "The Man Your Man Could Smell Like".
Trofeele GOLD au fost castigate de:
- Saatchi & Saatchi, New York - Fruit By The Foot - "Replacement"
- Droga5 Sydney, Australia - Victoria Bitter Beer: "The Regulars"
- BBDO Toronto, Canada - Tropicana: "Arctic Sun"
- Droga5 New York, SUA - Puma: "Hardchorus"
- Leo Burnett Buenos Aires, Argentina - Car One: "Inheritance"
- Conill Saatchi & Saatchi Torrance, SUA - New Cinema Film Festival: "Crying"
- BETC Euro RSCG Paris, Franta - Canal+: "Closet"
- TBWA CHIAT DAY New York, SUA - Vonage: "Karen", "Rattle", "Dinner plans"
- Leo Burnett Sydney, Australia - WWF: "Monkey"
- Ogilvy Johannesburg, Africa de Sud - The Topsy Foundation: "Selinah"
- BBH New York, SUA - Axe: "Cleans your balls"
- BBH Londra, Marea Britanie - Johnnie Walker: "The man who walked around the world"
- TBWA CHIAT DAY Los Angeles, SUA - Gatorade: "Replay"
- JUNG von MATT Hamburg, Germania - 13th Street Horror Channel: "Last Call"
