Content Strategist @ Ogooga

Ogooga

Anunt valabil pana la data de 2024-09-17
Companie: Ogooga
Specializare: Content, Digital, Marketing, SEO, Social Media
Tip job: Full Time
Nivel: Senior

  • Bachelor’s degree in Marketing, Communications, Journalism, or a related field.
  • Minimum of 3-5 years of experience in content strategy and branding, preferably within the gambling or affiliate marketing industry.
  • English speaker: (B2-C1)

Hey there!

Who We Are:

At Ogooga, we’re not just a digital marketing company—we’re pioneers in affiliate marketing and performance-driven solutions in the i-gaming industry. Our vibrant, innovative workspace fuels creativity and strategic brilliance. Here, passion meets professionalism, and our team of over 100 professionals is dedicated to delivering unmatched service to our clients.

We are seeking a highly talented and experienced Content Strategist to join our Content Department. The ideal candidate will preferably have a deep understanding of the gambling industry and a proven track record in branding strategy and marketing. This role requires a creative thinker with excellent analytical skills, capable of developing and executing content strategies that drive traffic, engagement, and conversions.

 

Responsibilities:

  • Develop and maintain brand guidelines to ensure consistency across all content and marketing materials.
  • Understand and define audience personas;
  • Define key brand messages for content creation;
  • Develop multi-channel content strategies that are aligned with the brand identity and tailored to our audience;
  • Plan the editorial calendar across platforms (website, social media, youtube) together with the marketing team to ensure a unified content experience and brand consistency;
  • Oversee the implementation of the content strategy and content calendars, providing regular feedback to ensure quality standards are being met;
  • Conduct regular trainings/workshops for teams across marketing departments;
  • Ensure all content is aligned with our brand voice, style, and messaging guidelines.
  • Conduct brand audits and update strategies as necessary to maintain brand relevance and effectiveness.
  • Conduct market research and competitor analysis to identify content and branding opportunities and gaps;
  • Monitor and analyze content performance metrics to optimize strategies and improve ROI.
  • Use data-driven insights to optimize content and branding efforts for better engagement and conversion rates.
  • Stay up-to-date with the latest trends and developments in the gambling industry and affiliate marketing.
  • Incorporate industry insights into content and branding strategies to maintain a competitive edge.

 

Requirements:

  • Good understanding of SEO principles and best practices.
  • Good understanding of Social Media platforms and their content particularities;
  • Avid consumer of marketing content;
  • Experience with all types of multimedia content creation (video, audio, etc.).
  • Excellent writing, editing, and proofreading skills.
  • Proficient in content management systems (CMS) and analytics tools (e.g., Google Analytics).
  • Strong project management and organizational skills.
  • Creative thinker with the ability to generate innovative content and branding ideas.
  • Excellent communication and collaboration skills.

 

Benefits:

  • A fun, flexible, relaxed and inclusive work environment;
  • A fast-growing company environment, which also means huge personal growth potential and new, challenging projects to work on;
  • Team outings and fun company events;
  • Company anniversary and performance bonuses to keep you motivated and happy.
  • Medical coverage to to ensure your well-being;
  • Paid confidential counseling sessions;
  • Budget to spend on Benefits Platform;
  • Coursera;
  • Hybrid work schedule, only 2 days from the office - Bucharest Office.

Why Join Us?
At our company, you'll be part of a vibrant, young team where your insights directly influence our strategic direction in the exciting world of i-gaming.

Ready to make a real impact?
Apply now and lead the way!

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