Local organization, Sawa Mninjah, partnered with 4 national radio stations to create radio ads in languages that only these domestic workers could understand. Unnoticed by their employers, the ads 'broke' into the employer's homes to deliver messages of hope. And help.
Brand: Sawa Mninjah
Office: Dubai
Executive Creative Director: Steve Hough
Creative Director: Ben Knight
Creative Director: Ramzi Moutran
Copywriter: Logan Allanson
Senior Copywriter: Ali Mokdad
Copywriter: Dylan Kidson
Copywriter: Sascha Kuntze
Designer: Christain Louzado
Account Executive: Alexandra Saade
Strategic Planner: Tanya Dernaika
