Campania The Tagging Drive a vrut sa schimbe eticheta primita in general de campaniile caritabile cu una amuzanta. Cativa voluntari implicati in campanie si-au tag-uit prietenii de pe Facebook, doar ca, in loc sa le scrie numele, au tag-uit pagina Once Again, care le arata cum un obiect care pentru ei e banal poate deveni pretios pentru altcineva odata ce e donat.
Agentie: Ogilvy & Mather, Bangalore, India
President: Poran Malani
Senior Vice President: Vikram Menon
Executive Creative Director: Ajanta Barker
Creative Director: Anoop Sathyanand
Associate Creative Director / Art Director: Siju RS
Copywriters: Bhumika Udernani, Dipika Aranha
Planners: Venkataraghavan Srinivasan, Manasi Trivedi
Production: Foxfilms.in
Additional Credits: Yousef Anani, Rishad Melethil, Junaid Rahman, Rahul Antony
