Case Study: Vodafone - Biblioteca Digitala

Podcast

Pentru a promova internetul mobil printre romani, McCann Erickson Bucuresti a creat pentru Vodafone prima Biblioteca Digitala de la Metrou care pune la dispozitia cititorilor carti gratuite in format digital.

CREDITE:

Agentie: McCann Erickson Bucuresti, UM Romania

Client: Vodafone Romania

An: 2013

McCann Erickson:

Creative Partner: Adrian Botan            

Executive Creative Director: Catalin Dobre          

Group Creative Director: Ioana Filip          

Art Director: Ionut Cojocaru      

Client Service Director: Dana Hogea       

Group Account Director: Doina Ionescu                

Account Executive: Andreea Spilca          

Photo Producer : Roxana Zaharia                

Corporate PR Manager: Carmen Bistrian 

UM Romania:          

Group Account Director: Anca Dumitrache          

Media Manager: Adelina Din      

OOH Buying Director: Gabriel Andrei      

OOH Buyer: Lucia Bogdaneanu  

Managing Director: Mihai Trandafir          

Planning Director: Victor Croitoru    

Online Manager: Luminita Visu      

Companii

McCann Vodafone Romania McCann Universal McCann Universal McCann

Branduri

Gabriel Vodafone Luminita Doina Lucia

Oameni

Catalin Dobre Ioana Filip Luminita Visu Roxana Zaharia Andreea Spilca Mihai Trandafir Victor Croitoru Dana Hogea Anca Dumitrache Adrian Botan Doina Ionescu Carmen Bistrian Ionut Cojocaru Lucia Bogdaneanu Adrian Botan Gabriel Andrei

Pozitii

Buying Director Corporate PR Client Service Director Creative Director Art Director Account Executive Group Creative Director Creative Partner Account Director PR Manager Media Manager Group Account Director OOH Buyer Managing Director Producer Online Manager Executive Creative Director Planning Director OOH Buying Director Group Creative

Subiecte

Outdoor, Creatie

Branded

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