Case Study: BGH - Big noses

Agentie: Del Campo Nazca Saatchi & Saatchi, Argentina

Executive Creative DirectorsMaxi ItzkoffMariano Serkin

Creative DirectorsDiego MedvedockyIgnacio Ferioli

Head of ArtGuido Fusetti

Account team: Juan Manuel Aralda, Mariano Cafarelli

Agency producersAdrian AspaniMaria de la Paz Landeyro

Production Company: Peluca Films

DirectorDiego y Vlady

Executive ProducerAlejandro De Michele

ProducerMariano Scarpati

Music: Happy Together

Postproduction Company: Che Revolution Post

Advertiser's supervisors: Nicolas Videla, Carina Catalano, Sebastian Nugnez

BGH, liderul brand-urilor de aer conditionat din Argentina a concluzionat ca cei care au nevoia cea mai mare de aer purificat sunt oamenii cu nasul mare. In magazine au fost instalate „naso-metre” unde oamenii care indeplineau criteriile unui nas cu adevarat mare primeau discount la cumparearea unui aparat de aer conditionat.



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