Case Study: Ariel Fashion Shoot - Facebook Game Installation

Agentie: Saatchi & Saatchi, Stockholm

 

Creative Director: Adam Kerj

Art Directors: Gustav Egerstedt, Lisa Engardt

Copywriter: Petter Dixelius




In campania Ariel Fashion Shoot participantii au testat puterea de curatare a detergentului murdarind chiar ei hainele albe. Acestea erau agatate in jurul unui tun cu ketchup si sos, controlat de la distanta prin intermediul unei aplicatii Facebook.



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