Case Study: MINI - Getaway in Stockholm

Agentie: Jung von Matt Stockholm

Executive Creative Director: Johan Jäger

Art Director: Daniel Wahlgren

Copywriters: Magnus Andersson, Erik Wingfors

Planner: Leon Phang

Account Director: Jan Casserlöv

Account Manager: Ida Modin

Visual Director: Daniel Forero

Graphic Designer: Jon Palmqvist

Project assistant: Elsa Bernadotte

Production agency: Monterosa, Suddenly

Mini Countryman s-a lansat in Stockholm sub conceptul "Getaway". Campania a presupus leapsa de-adevaratelea prin orasul Stockholm cu un MINI virtual pe iPhone.



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