Case Study: Starbucks - All You Need is Love

Agentie: BBDO, New York City

Chief Creative Officer: David Lubars

Executive Creative Director: David Carter, Linda Honan

Creative Director: Arturo Aranda

Copywriter: Kara Goodrich, Kim Mok

Art Director: Alex Shulhafer

Design: Steven Lao, Rob Seale

Platforma web creata de Starbucks, The Love Project, a intrat in Cartea Recordurilor drept cel mai mare eveniment unde oameni de pe intreaga planeta au cantat impreuna simultan.



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