Temele discutate in aceasta editie AdCouture au acoperit doua domenii: inovatia in PR si efectele crizei economice care se prefigureaza asupra bugetelor de publicitate online. La HotSpot, discutia moderata de Serban Ciusca a avut loc in cadrul conferintei PR Innovation&Strategy si a avut ca invitati profesionisti ai domeniului relatiilor publice precum Crenguta Rosu (Managing Partner, DC Communication), Loredana Visa (General Manager, V+O Communication), Alina Stanciu (Business Director, Ogilvy PR) si Mircea Tomescu (Managing Director, Pleon Graffiti).
Despre ce se intampla la momentul actual cu investitiile in publicitatea online, despre efectele crizei economice asupra bugetelor alocate promovarii pe mediul online, dar si despre cat, cum si cu ce preturi vor mai investi clientii in media online, aflati din discutia cu Marius Pahomi (Interaction Business Development Manager, Mediaedge:cia (WPP) ) si Cristian Parvan, (Interactive Media Director Zed Digital), la rubrica Insider.
Echipa AdCouture
Invitati:
Crenguta Rosu, Managing Partner, DC Communication
Loredana Visa, General Manager, V+O Communication Romania
Alina Stanciu, Business Director Ogilvy Public Relations
Mircea Tomescu, Managing Director, Pleon Graffiti
Marius Pahomi, Interaction Business Development Manager, Mediaedge:cia (WPP)
Cristian Parvan, Interactive Media Director Zed Digital
Moderator: Serban Ciusca
Montaj & postprocesare:
The Money Channel
Redactori: Ana Militaru, Mirabela Manea
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