Advertised product: International Committee of the Red Cross Ukraine
Name: Red Cross: Never ending waiting
Agency: Saatchi & Saatchi Ukraine
Idea
Russian Federation invaded Ukraine in 2014. Many people have gone missing in the armed conflict zone in Donbass since then. Time passed. The problem of people missing has disappeared from the media headlines, but not for their relatives and for the Red Cross. We wanted to show the feelings of people, whose relatives gone missing in armed conflict zone in Donbass and dramatize it. We placed an installation of the waiting people in the meeting room at the airport. It is the place where the moments of meeting close ones are the most exciting.
Credits
Saatchi & Saatchi Ukraine,
Creative Director: Kosta Schneider Saatchi & Saatchi Ukraine,
Head of group / Copywriter: Sergey Beloshitsky
Saatchi & Saatchi Ukraine, Copywriter: Dmytro Lukyanchuk
Saatchi & Saatchi Ukraine, Art Director: Illya Bondar
Saatchi & Saatchi, Client Service: Tatiana Slivko
Saatchi & Saatchi Ukraine, PR Manager: Daryna Vladimirova
