There are unique places in every city, which are widely known and loved by the locals. Each place of such kind has its second, folk name, which is used only by the locals. To represent Yandex.Taxi as «one of the lads», we have developed an alternative tourist and cultural navigation system based on requests and activity of the local population. The new signposts have been offering passengers to go to the «Healthy person’s pharmacy», to get swept away into «The youth» and to travel to «Birmingham» without a visa. With the help of Yandex.Taxi, of course.
Advertised product: Yandex.Taxi
Name: Yandex.Taxi We know our city
Agency: REDKEDS Creative Agency
Idea
There are unique places in every city, which are widely known and loved by the locals. Each place of such kind has its second, folk name, which is used only by the locals. To represent Yandex.Taxi as «one of the lads», we have developed an alternative tourist and cultural navigation system based on requests and activity of the local population. The new signposts have been offering passengers to go to the «Healthy person’s pharmacy», to get swept away into «The youth» and to travel to «Birmingham» without a visa. With the help of Yandex.Taxi, of course.
Credits
Sergey Ponomarenko – Group Head
Valeriy Volchetskiy – Creative Director
Vyacheslav Evseev – Associate Creative Director
Aleksandr Egorov – Producer
Maksim Dyomin – Art Director
Anna Levant – Head of Strategy
Margarita Krinochkina – Strategist
Yulia Kapustyan, Kirill Mitrofanov, Margarita Babich – Copywriters
Nadezhda Efremova, Ruslan Simashev – Designers
