Advertised product: Anti- child marriages
Name: The Bridal Uniform
Agency: BBDO Pakistan
Idea
To protest against rampant child marriages in Pakistan, we hijacked the nation's biggest bridal fashion show to launch The Bridal Uniform - a little girl's school uniform merged with emrboidery patterns from bridal gowns.
Credits
Executive Creative Director - Ali Rez
Designer - Ali Xeeshan
Creative Directors - Hira Mohibullah, Assam Khalid
Associate Creative Directors - Moiz Khan, Huma Mobin
Writers - Aamna Rahim, Fatima Ansari, Khairaza Khan
Account Management - Tazeen Asaad, Eesha Khan Designers - Haseeb Akram, Haroon Rashid
