What would happen if the Walking Dead invaded Georgian* countryside? A frugal farmer would most probably put them to work - crushing grapes with feet in the traditional wine-making vessel, working the field, and singing along the folk songs.
Advertised product: Walking Dead
Name: Working Dead
Agency: Leavingstone
Idea
What would happen if the Walking Dead invaded Georgian* countryside? A frugal farmer would most probably put them to work - crushing grapes with feet in the traditional wine-making vessel, working the field, and singing along the folk songs. For the Georgian premiere of the Walking Dead on FOX/Magti TV, we decided to bring the material of the show closer to the local culture. A short film in the form of a mock-investigative report takes us through the daily routine of Gogita, a regular farmer who has domesticated a couple of walking dead and uses them to help out with his chores. The video is full of local references making the world of the TV show accessible to Georgian viewers. The short film was viewed by more than 700K times in 3 days (from 2 million total Facebook users in Georgia), shared over 5K times, and covered by the media (BBC, www.on.ge, etc.) turning the activation into the most viral campaign piece of 2018. *Georgia as in country, not the US state.
Credits
Agency: Leavingstone
Creative Director: Giorgi Avaliani
Creative Team: Giorgi Meshveliani, Mindia Arabuli
Strategy Director: Nino Kuprashvili
Strategist: Salome Dolidze
Account Director: Eko Chubinidze
Account Managers: Anno Maisuradze, Mariam Janjgavava
Production Story by: Giorgi Avaliani
Written and directed by: Giorgi Meshveliani, Mindia Arabuli
DoP: Merab Kiknadze
Camera Assistant: Bacho-budu Iakobidze
Focus Puller: ერეკლე ჯონდოს ძე ცხელიშვილი Tskhelishvili
Playback Assistant: Levan Gvenetadze
Boom Operator: Gigi Kalandarishvili
Set & Costume Design Team: Fourk group
Prosthetic Artist: Sopo Machavariani
Casting by: Tamta Navrozashvili
Production Assistant: Elene Ghonghadze
Producer: Tamta Navrozashvili
Executive Producer: Meli Bagdavadze
Post-Production:
CGI Artist: George Korganov
Color Grader: Niko Tarielashvili
Sound Design: Post Red Audio
Cast: Giorgi Goguadze, გიორგი კეშელავა, Pavle Gabritchidze, Nina Bebo, ტუჩა
