Advertised product: Zoommer
Name: Zoommerish Prices
Agency: Leavingstone
Idea
Zoommer - a tech retailer brand which is associated with entertaining internet content and new viral trends wanted to explain to millennials the meaning of “Zoommerish prices” - super low prices. To convey this simple message to the young people, we made a trashy Japanese style ad featuring two celebrities from the Georgian internet-culture, who recently became famous for conducting pseudo religious and philosophical discussions on air. The video was launched exactly when these celebrities were at the peak of their online popularity. Already in a couple of days it gained a million views and viraly reached almost 90% of Georgian millennials online.
Credits
Leavingstone,
Levan Lepsveridze, Creative Director Leavingstone,
Pavle Gabritchidze, Creative Team Leavingstone,
Elene Danelia, Creative Team Leavingstone,
Emily Koridze, Creative Team Leavingstone,
Anno Maisuradze, Account Manager Leavingstone,
Catherine Meparidze, Account Managers Leavingstone,
Nino Kuprashvili, Strategy Director Leavingstone,
Bruce Lee, Art Director
Production:
Executive Producer: Meli Bagdavadze
Director: Levan Lepsveridze
DoP: Sandro Darakhvelidze
Producer: Tamta Navrozashvili
Production Designer: Polina Rudchik
Assisting Production Designer: Sandro Nadareishvili
Costume Design: Fourk Group
Set Decorator: Jimsher Berdzenishvili
Make-Up Artist: Veriko Bedeladze
Casting Director: Tamta Navrozashvili
Production Assistant: Lara Kveladze
Visual Post-Production by Anagrama: CGI Artist: Nika Maisuradze
Animator: Irakli Kiladze
Color Grader: Levan Melikishvili
Editor: Giorgi Korganov
Sound and Music by Post Red Audio
