Advertised product: board games
Name: Happy losing
Agency: Leo Burnett Moscow
Idea
Often adults try to let their kids win. However, sooner or later parents understand that the child has grown and is able to win them in an absolutely honest contest. This is a touching moment, a moment of incredible pride. Hasbro gaming Russia congratulates every parent with this moment in their new spot.
Credits
Client Service Director: Ilya Khruschev
Senior Copywriter: Evgeniy Shinyaev
Senior Art-Director: Mikhail Tkachenko
Strategic Planning Director: Kirill Yorish
Strategic Planning Manager: Aleksandr Popkov
Producer: Oleg Gridasov
Production: Film Service
Director: Felipe Gomez Aparicio
Cameraman: Paco Femenia
Producer (production-house): Ekaterina Getta
Post-production Producer: Ksenia Vostrikova
