Advertised product: A101 Apartments
Name: A101. Lively Apartments, Lovely Neighbors
Agency: TUTKOVBUDKOV
Idea
An ad campaign promoting USPs for A101 apartments in Moscow. A101 apartments are not only lovely but lively — the ones where you can start living in right after settling, since A101 includes furnishing and decor with the purchase. This is why we are showcasing the exuberant life stories instead of the apartments itself. In order to bring this idea to life, we made seven separate TVCs highlighting A101 unique features, and then combined them all and produced a centrepiece story to be shown in Сinemas during the Holidays.
Credits
Dmitry Tutkov - Executive Creative Director
Dmitry Kostuchenko - Art Director
Oleg Barinboim - Creative Director
Marina Baldenkova - Copywriter
KINOPRAVDA - Director
Produced by Stereotactic
Music by Ilya Funkformer
