Banks are all about money, right?
Banking service is all about huge amount of papers and time, right?
Every banking problem can be solved according to an established pattern, right?
If a banking system works, why to change it?
Right?
If this is right, then Tochka is the wrong bank.
Advertised product: Financial services for entrepreneurs
Name: The wrong bank
Agency: Voskhod
Idea
Banks are all about money, right? Banking service is all about huge amount of papers and time, right? Every banking problem can be solved according to an established pattern, right? If a banking system works, why to change it? Right? If this is right, then Tochka is the wrong bank. Everything Tochka does wrong is governed by one essential principle – love towards its clients. Understanding of the entrepreneur’s needs and the courage to break the mold has always made Tochka the outsider and the example for other banks at the same time
Credits
Copywriters: Anton Rozhin, Darya Ovechkina
Art Director: Agnieszka Brzezina
Account manager: Irina Shubina
Creative Director: Andrey Gubaydullin
Head of strategy: Dmitry Donik
