[Case-Study] Overkill Cards Casestudy

Advertised product: Venture Capital Fund for Startups
Name: Overkill Board Game
Agency: McCann Riga

 

 

Idea

To invite startups to apply to OVERKILL Ventures, we created a card game that shows - we understand your struggle. The foundation of the game is ironic jokes about the industry and different absurdities within it. The game consists from 64 unique jokes and complementary illustrations. The goal of the game is to build your own startup, whilst hindering others to do so.

 

Credits

Strategy and Creative: Bruno Vavers
Illustration: Roberts Galvins



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