There are as many as 86 national parks in Ukraine.
Different flora, fauna, landscapes and water resources make each park totally unique.
But visitors often miss the key attractions because they don’t know what they’re looking out for and don’t understand the uniqueness of each park and what they have to offer.
So how could we design a logo which indicates all these key features in a way which everyone can relate to and gives every park its own identity under the same graphic umbrella?
We realised a single logo with each park’s name below wouldn’t be enough.
So we set about creating a unique one for each park, built using elements that represent a natural feature within that park…and united by a graphic look that all Ukrainians could relate to – our iconic traditional embroidery.
Because really, nature is the fabric of all the elements of each park.
Now, just by looking at one of the park’s logo, it is like you are taking a look inside the park itself.
Advertised product: National Parks of Ukraine
Name: National Parks of Ukraine: Encoded Identity
Agency: Saatchi & Saatchi Ukraine
Idea
Using a smart iconographic we developed original visual identity for some of the largest national parks in Ukraine. Every park has its unique pattern based on embroidery which is traditional for the park’s region. Every pattern consists of the elements which illustrate the main facts about the object: its total area, water resources, elements of the landscape etc. So we show the important information about the parks in a fresh original way and add a strong visual identification based on the one of the most recognizable Ukrainian symbols.
Credits
Saatchi & Saatchi Ukraine, Kosta Schneider,
Creative Director Saatchi & Saatchi Ukraine, Oleksandra Kochubey,
Copywriter Saatchi & Saatchi Ukraine, Dmytro Mamontov,
Copywriter Saatchi & Saatchi Ukraine, Philip Hopta,
Art Director Saatchi & Saatchi Ukraine, Ksenia Boldur,
Designer Saatchi & Saatchi Ukraine, Alexander Radich,
Head of Design Studio Saatchi & Saatchi Ukraine, Alena Orlovskaya, Group Account Director
