Advertised product: NAR rebrand
Name: NAR rebrand
Agency: TUTKOVBUDKOV
Idea
NAR means ‘pomegranate’ in Azerbaijani, and this is why we created a brand identity that is like the inside of a juicy pomegranate. To become a customer and a part of a large NAR family is to taste a pomegranate, become reinvigorated by it, and have a fresher outlook on life.
Credits
Art Direction — Natasha Rozhok
Creative Direction — Oleg Barinboim
Agency Producer — Sevda Jalal
Case Director — Dmitry Kostuchenko
Account Manager — Alexander Zavgorodny
Executive Creative Director — Dmitry Tutkov
