Advertised product: Music festival
Name: Layered
Agency: Voskhod
Idea
Ural Music Night is Russia’s biggest music event that takes place in the heart of the Ural. 1 night, 2000 musicians, 50 music genres. And only one identity, suitable for any stage from the Opera theatre to a fancy bar. The festival’s transforming identity changes its character depending on the musical genre. It`s based on an image of a street ad poster – where different posters overlap each other and artists, events and genres hurry to change one another. Every ad poster seems to be assembled from pieces of different posters, and paper contours remind us of the silhouettes of the Ural Mountains.
Credits
Art Directors: Vladislav Derevyannikh, Kirill Ratman
Designers: Aleksey Klimov, Maksim Geychenko
Creative Director: Andrey Gubaydullin
